MIXUE Group operates as a drinks company in Chinese mainland. The company offers freshly made fruit drinks, tea drinks, ice cream, coffee and fresh beer under MIXUE, Lucky Cup, and FULU brand names. It also provides syrups, milk, tea, coffee, fruit, grains, and condiments. In addition, the company engages in the operation of sales of goods and equipment to franchisees, as well as provision of franchise and related services. MIXUE Group was founded in 1997 and is headquartered in Zhengzhou, the People’s Republic of China.