Ultimate Products (ULTP) Stock Overview
Supplies branded household products in the United Kingdom, Rest of Europe, and internationally. More details
| Snowflake Score | |
|---|---|
| Valuation | 2/6 |
| Future Growth | 0/6 |
| Past Performance | 1/6 |
| Financial Health | 5/6 |
| Dividends | 4/6 |
ULTP Community Fair Values
Create NarrativeSee what 7 others think this stock is worth. Follow their fair value or set your own to get alerts.
Analyst Price Targets
Ultimate Products Plc Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | UK£0.48 |
| 52 Week High | UK£0.65 |
| 52 Week Low | UK£0.40 |
| Beta | 0.60 |
| 1 Month Change | -11.01% |
| 3 Month Change | 0.85% |
| 1 Year Change | -22.06% |
| 3 Year Change | -59.06% |
| 5 Year Change | -76.62% |
| Change since IPO | -67.55% |
Recent News & Updates
Narrative Update • Jun 23
ULTP: CEO Transition And Stable Outlook Will Support Future Rerating
Analysts have maintained their £1.65 price target for Ultimate Products, citing relatively stable assumptions around discount rate, revenue growth, profit margin and future P/E in their updated models. What’s in the News for Ultimate Products Ultimate Products announced the appointment of Simon Harrison as Chief Executive Officer, following a search process to identify a successor to long-serving CEO Andrew Gossage.Narrative Update • Jun 05
ULTP: CEO Transition And Dividend Policy Will Support Future Rerating
Analysts have kept their £1.65 price target for Ultimate Products unchanged, citing a slightly lower discount rate, a higher revenue growth assumption, a marginally lower profit margin, and a slightly reduced future P/E estimate as offsetting factors. What's in the News Ultimate Products appointed Simon Harrison as incoming CEO, with Harrison set to join as CEO designate on 5 September 2026 and assume the CEO role on 26 October 2026, replacing long serving CEO Andrew Gossage.Narrative Update • May 13
ULTP: Lower Interim Dividend And Stable Assumptions Will Support Future Rerating
Analysts have kept the Ultimate Products price target unchanged at £1.65, citing updated assumptions around a modestly lower discount rate, slightly different revenue growth expectations, a small adjustment to profit margin and a marginally revised future P/E multiple that together still point to the same fair value estimate. What's in the News The board approved an interim dividend of 0.9 pence per share for the first half of fiscal year 2026, compared with 1.55 pence per share for H1 FY25 (Key Developments).Narrative Update • Apr 27
ULTP: 2026 Dividend Reset And Revenue Guidance Will Support Re Rating
Analysts have left their £1.65 price target on Ultimate Products unchanged, citing only small tweaks to assumptions such as discount rate, revenue growth, profit margin and future P/E that did not materially alter their overall view. What's in the News The Board approved an interim dividend of 0.9 pence per share for the first half of fiscal year 2026.Recent updates
Narrative Update • Jun 23
ULTP: CEO Transition And Stable Outlook Will Support Future Rerating
Analysts have maintained their £1.65 price target for Ultimate Products, citing relatively stable assumptions around discount rate, revenue growth, profit margin and future P/E in their updated models. What’s in the News for Ultimate Products Ultimate Products announced the appointment of Simon Harrison as Chief Executive Officer, following a search process to identify a successor to long-serving CEO Andrew Gossage.Narrative Update • Jun 05
ULTP: CEO Transition And Dividend Policy Will Support Future Rerating
Analysts have kept their £1.65 price target for Ultimate Products unchanged, citing a slightly lower discount rate, a higher revenue growth assumption, a marginally lower profit margin, and a slightly reduced future P/E estimate as offsetting factors. What's in the News Ultimate Products appointed Simon Harrison as incoming CEO, with Harrison set to join as CEO designate on 5 September 2026 and assume the CEO role on 26 October 2026, replacing long serving CEO Andrew Gossage.Narrative Update • May 13
ULTP: Lower Interim Dividend And Stable Assumptions Will Support Future Rerating
Analysts have kept the Ultimate Products price target unchanged at £1.65, citing updated assumptions around a modestly lower discount rate, slightly different revenue growth expectations, a small adjustment to profit margin and a marginally revised future P/E multiple that together still point to the same fair value estimate. What's in the News The board approved an interim dividend of 0.9 pence per share for the first half of fiscal year 2026, compared with 1.55 pence per share for H1 FY25 (Key Developments).Narrative Update • Apr 27
ULTP: 2026 Dividend Reset And Revenue Guidance Will Support Re Rating
Analysts have left their £1.65 price target on Ultimate Products unchanged, citing only small tweaks to assumptions such as discount rate, revenue growth, profit margin and future P/E that did not materially alter their overall view. What's in the News The Board approved an interim dividend of 0.9 pence per share for the first half of fiscal year 2026.Narrative Update • Apr 12
ULTP: 2026 Dividend Cut And Guidance Will Support Re Rating Potential
Analysts have maintained their price target for Ultimate Products at £1.65, reflecting only small adjustments to assumptions around discount rate, revenue growth, profit margin and future P/E. Their overall valuation view remains broadly unchanged.Narrative Update • Mar 29
ULTP: 2026 Guidance And Dividend Policy Will Support Future Re Rating Potential
Analysts have maintained their fair value estimate for Ultimate Products at £1.65. They cite updated assumptions for revenue growth, profitability, and a slightly lower future P/E ratio that together support keeping the price target unchanged.Narrative Update • Mar 13
ULTP: Index Removal And 2026 Guidance Will Support Future Re Rating Potential
Analysts have adjusted their price target on Ultimate Products to £1.65, reflecting updated views on discount rates, revenue growth assumptions, profit margins, and future P/E expectations. What's in the News Ultimate Products issued earnings guidance for 2026, with revenue consensus around £137.7 million (company guidance).Narrative Update • Feb 26
ULTP: Index Removal And 2026 Guidance Will Support Future Upside Potential
Narrative Update on Ultimate Products The analyst price target for Ultimate Products remains at £1.65, with analysts fine tuning inputs such as discount rate, revenue growth, profit margin and future P/E to reflect updated assumptions while keeping their overall valuation view unchanged. What's in the News Ultimate Products provided earnings guidance for 2026, with consensus revenue around £137.7 million (company guidance).Narrative Update • Feb 11
ULTP: Index Exit And 2026 Guidance Will Support Future Share Price
Analysts have made only a small adjustment to their price target for Ultimate Products, keeping fair value broadly steady at £1.65 as slightly higher discount rate assumptions are largely offset by modest tweaks to revenue growth, profit margin and future P/E inputs. What's in the News Ultimate Products issued earnings guidance for 2026, with consensus revenue around £137.7 million (company guidance).Narrative Update • Jan 27
ULTP: AIM Transfer And Dividend Stream Will Support Future Share Price
Analysts have nudged their price target for Ultimate Products slightly higher to £1.65. Small adjustments to discount rate, revenue growth, profit margin and future P/E assumptions leave their overall view broadly unchanged.Narrative Update • Jan 12
ULTP: AIM Move And Dividend Stream Will Support Future Share Price
Analysts have kept their price target for Ultimate Products unchanged at £1.65, citing only modest tweaks to assumptions such as a slightly higher discount rate, a small adjustment to revenue growth expectations, and a marginally different future P/E multiple rather than any major shift in their view of the company. What's in the News Ultimate Products plans to move its listing from the London Stock Exchange Main Market to AIM, with the last day of dealings on the Main Market expected to be 14 January 2026 and AIM admission targeted for 8.00 a.m. on 15 January 2026 (company announcement).Narrative Update • Dec 27
ULTP: AIM Transfer And Dividend Reset Will Drive Future Share Price Upside
Analysts have modestly reaffirmed their outlook on Ultimate Products, keeping the price target steady at £1.65 as slightly higher discount rate assumptions are offset by marginally improved profit margin expectations. What's in the News Ultimate Products plans to move its listing from the London Stock Exchange Main Market to AIM in January 2026, with Main Market trading expected to end on 14 January and AIM admission to commence on 15 January 2026 (company announcement).Narrative Update • Dec 13
ULTP: AIM Move And Dividend Reset Will Support Future Share Price Upside
Analysts have raised their price target on Ultimate Products from £1.35 to £1.65, citing a return to modest revenue growth, improving profit margins, and a slightly higher required return despite a lower expected future P/E multiple. What's in the News The board has proposed moving Ultimate Products' listing from the London Stock Exchange Main Market to AIM, citing better suitability at the current market capitalisation.Analysis Article • Oct 31
Ultimate Products (LON:ULTP) Has Announced A Dividend Of £0.0215
Ultimate Products Plc ( LON:ULTP ) has announced that it will pay a dividend of £0.0215 per share on the 30th of...
Narrative Update • Aug 15
EU Expansion And Amazon Sales Will Boost Future Prospects
The consensus analyst price target for Ultimate Products has increased to £1.10, as analysts now expect higher future valuation multiples despite a notable decline in net profit margin. What's in the News Latest earnings guidance sets 2025 revenue consensus at £149.2 million and 2026 at £137.7 million.Analysis Article • Jun 26
Here's Why Ultimate Products (LON:ULTP) Has A Meaningful Debt Burden
Howard Marks put it nicely when he said that, rather than worrying about share price volatility, 'The possibility of...
New Narrative • Mar 18
Rebranding Salter And Beldray Will Strengthen European Presence
Brand rebranding and enhanced presence on platforms like Amazon EU support revenue growth and potentially improve profit margins over time.Analysis Article • Feb 05
Little Excitement Around Ultimate Products Plc's (LON:ULTP) Earnings As Shares Take 25% Pounding
Unfortunately for some shareholders, the Ultimate Products Plc ( LON:ULTP ) share price has dived 25% in the last...Analysis Article • Jan 08
Should You Investigate Ultimate Products Plc (LON:ULTP) At UK£1.06?
While Ultimate Products Plc ( LON:ULTP ) might not have the largest market cap around , it saw significant share price...Analysis Article • May 12
Ultimate Products (LON:ULTP) Is Due To Pay A Dividend Of £0.0245
Ultimate Products Plc's ( LON:ULTP ) investors are due to receive a payment of £0.0245 per share on 28th of June. This...Analysis Article • May 11
What Is Ultimate Products Plc's (LON:ULTP) Share Price Doing?
While Ultimate Products Plc ( LON:ULTP ) might not have the largest market cap around , it received a lot of attention...Analysis Article • Apr 26
Ultimate Products (LON:ULTP) Has Announced A Dividend Of £0.0245
The board of Ultimate Products Plc ( LON:ULTP ) has announced that it will pay a dividend of £0.0245 per share on the...Analysis Article • Apr 16
Ultimate Products' (LON:ULTP) Earnings Offer More Than Meets The Eye
Ultimate Products Plc ( LON:ULTP ) announced a healthy earnings result recently, and the market rewarded it with a...Analysis Article • Nov 05
An Intrinsic Calculation For Ultimate Products Plc (LON:ULTP) Suggests It's 47% Undervalued
Key Insights The projected fair value for Ultimate Products is UK£2.44 based on 2 Stage Free Cash Flow to Equity...Analysis Article • Apr 01
Does UP Global Sourcing Holdings (LON:UPGS) Have A Healthy Balance Sheet?
Howard Marks put it nicely when he said that, rather than worrying about share price volatility, 'The possibility of...Analysis Article • Feb 18
Is There An Opportunity With UP Global Sourcing Holdings plc's (LON:UPGS) 35% Undervaluation?
Does the February share price for UP Global Sourcing Holdings plc ( LON:UPGS ) reflect what it's really worth? Today...Analysis Article • Dec 31
Is It Too Late To Consider Buying UP Global Sourcing Holdings plc (LON:UPGS)?
UP Global Sourcing Holdings plc ( LON:UPGS ), might not be a large cap stock, but it saw a significant share price rise...Analysis Article • Dec 07
UP Global Sourcing Holdings (LON:UPGS) Has Announced That It Will Be Increasing Its Dividend To £0.0482
UP Global Sourcing Holdings plc ( LON:UPGS ) will increase its dividend from last year's comparable payment on the 27th...Analysis Article • Nov 06
UP Global Sourcing Holdings (LON:UPGS) Will Pay A Larger Dividend Than Last Year At £0.0482
The board of UP Global Sourcing Holdings plc ( LON:UPGS ) has announced that the dividend on 27th of January will be...Shareholder Returns
| ULTP | GB Retail Distributors | GB Market | |
|---|---|---|---|
| 7D | -4.4% | 0.9% | 1.8% |
| 1Y | -22.1% | 14.4% | 17.4% |
Return vs Industry: ULTP underperformed the UK Retail Distributors industry which returned 14.4% over the past year.
Return vs Market: ULTP underperformed the UK Market which returned 17.4% over the past year.
Price Volatility
| ULTP volatility | |
|---|---|
| ULTP Average Weekly Movement | 5.6% |
| Retail Distributors Industry Average Movement | 4.9% |
| Market Average Movement | 4.9% |
| 10% most volatile stocks in GB Market | 10.5% |
| 10% least volatile stocks in GB Market | 2.5% |
Stable Share Price: ULTP has not had significant price volatility in the past 3 months compared to the UK market.
Volatility Over Time: ULTP's weekly volatility (6%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 1997 | 300 | Andrew Gossage | upplc.com |
Ultimate Products Plc, together with its subsidiaries, supplies branded household products in the United Kingdom, Rest of Europe, and internationally. The company offers a range of household products, including vacuum cleaners, food prep, storage solutions, and airers, as well as fans, heaters, and electric fires under the Beldray brand; cookware, kitchen electrical, and scale products under the SALTER brand; audio products under the Intempo brand; non-electrical kitchen and laundry products under the Russell Hobbs brand; and travel luggage and accessories under constellation and ZFrame brands. It also provides floorcare, healthy living, and party appliances under the PROlectrix brand; bone China kitchenware products under Portobello brand; pillows, duvets, mattress, protectors, and toppers under Dreamtime brand; and bakeware, cookware, and textile products under George Wilkinson brand.
Ultimate Products Plc Fundamentals Summary
| ULTP fundamental statistics | |
|---|---|
| Market cap | UK£39.39m |
| Earnings (TTM) | UK£3.90m |
| Revenue (TTM) | UK£145.10m |
10.1x
P/E Ratio0.3x
P/S RatioIs ULTP overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| ULTP income statement (TTM) | |
|---|---|
| Revenue | UK£145.10m |
| Cost of Revenue | UK£111.72m |
| Gross Profit | UK£33.38m |
| Other Expenses | UK£29.48m |
| Earnings | UK£3.90m |
Last Reported Earnings
Jan 31, 2026
Next Earnings Date
Oct 27, 2026
| Earnings per share (EPS) | 0.047 |
| Gross Margin | 23.01% |
| Net Profit Margin | 2.69% |
| Debt/Equity Ratio | 28.2% |
How did ULTP perform over the long term?
See historical performance and comparisonDividends
7.8%
Current Dividend Yield66%
Payout RatioCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/09/18 18:18 |
| End of Day Share Price | 2026/09/18 00:00 |
| Earnings | 2026/01/31 |
| Annual Earnings | 2025/07/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
|
|
| Market Prices | 30 years |
| |
| Ownership | 10 years |
| |
| Management | 10 years |
| |
| Key Developments | 10 years |
|
* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Ultimate Products Plc is covered by 4 analysts. 3 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Mark Photiades | Canaccord Genuity |
| Christopher Wickham | Equity Development Limited |
| Clive Black | Shore Capital Group Ltd |