Currys Management
Management criteria checks 1/4
Currys' CEO is Alex Baldock, appointed in Apr 2018, has a tenure of 8.08 years. total yearly compensation is £3.82M, comprised of 25.9% salary and 74.1% bonuses, including company stock and options. directly owns 0.4% of the company’s shares, worth £5.27M. The average tenure of the management team and the board of directors is 6.2 years and 2.9 years respectively.
Key information
Alex Baldock
Chief executive officer
UK£3.8m
Total compensation
| CEO salary percentage | 25.93% |
| CEO tenure | 8.1yrs |
| CEO ownership | 0.4% |
| Management average tenure | 6.2yrs |
| Board average tenure | 2.9yrs |
Recent management updates
Recent updates
CURY: Higher P/E Assumptions Will Support Bullish Repricing Outlook
Analysts have raised their price target on Currys from £1.15 to £1.55, citing revised assumptions around revenue growth, profit margins, the discount rate and future P/E expectations. Analyst Commentary While the updated £1.55 price target reflects revised assumptions on growth and profitability, bearish analysts still flag several areas of concern that they believe could cap upside for Currys.
CURY: Refreshed Discount Assumptions And Guidance Are Expected To Support Share Upside
Analysts have lifted their price target on Currys by £0.10, with the change supported by refreshed assumptions on the discount rate, revenue growth, profit margin and future P/E expectations. Analyst Commentary Analysts raising the price target by £0.10 signals more confidence in how the refreshed assumptions compare with Currys' current share price.CURY: Updated Discount Assumptions And Revenue Guidance Will Support Future Share Upside
The analyst price target for Currys has been raised by £0.10. Analysts cite updated assumptions on the discount rate, revenue growth, profit margin, and future P/E as the main factors behind this change.CURY: Updated Discount Assumptions And Buybacks Will Support Future Share Upside
Narrative update Analysts have lifted their price target on Currys by £0.10, citing updated assumptions on discount rates, revenue growth, profit margins and future P/E ratios that support a modestly higher valuation framework. Analyst Commentary Bullish analysts are pointing to a slightly higher valuation framework for Currys after the price target was raised by £0.10, suggesting increased confidence in how the company can deliver against its current plan.
CURY: Wireless Strength And Buybacks Will Support Higher Future Share Returns
Analysts have nudged their fair value estimate for Currys higher from about £1.76 to roughly £1.78, reflecting updated views on discount rates, revenue growth, profit margins and P/E assumptions in line with recent Street research, including the £0.10 price target increase cited by Deutsche Bank. Analyst Commentary Analysts describing the higher fair value and price target moves are largely reacting to updated assumptions on discount rates, revenue growth, profit margins and P/E, rather than a single headline event.The Returns At Currys (LON:CURY) Aren't Growing
Feb 09
CURY: Recent Buybacks And Higher Earnings Assumptions Will Support Future Upside
Analysts have nudged their price target for Currys higher, to £2.15 from £2.10, reflecting updated views on fair value, discount rate, revenue growth, profit margin and future P/E assumptions supported by recent Street research, including a £0.10 target increase from Deutsche Bank. Analyst Commentary Bullish analysts are highlighting the recent uplift in the price target as a signal that updated assumptions on fair value, discount rate and future P/E are now better aligned with current expectations for the business.Here's Why Currys (LON:CURY) Has Caught The Eye Of Investors
Jan 24CURY: Wireless Strength And Buybacks Will Support Stronger Future Share Performance
Analysts have nudged their fair value estimate for Currys up from £1.65 to £1.76, citing updated assumptions around revenue growth, profit margins, discount rates and future P/E levels as the key drivers of the new target. What's in the News Currys issued guidance for the first half of 2026, targeting group like for like sales of +4% for the period (company guidance).CURY: Recent Share Buybacks Will Support Stronger Future Earnings Per Share
Analysts have nudged their price target on Currys slightly higher to reflect small adjustments to revenue growth, profit margin, discount rate and future P/E assumptions, while keeping their fair value estimate broadly unchanged at £2.10. What's in the News Currys completed a share buyback program, repurchasing 33,108,484 shares for £46 million, representing 3.08% of the company.Currys plc's (LON:CURY) Earnings Are Not Doing Enough For Some Investors
Jan 08CURY: Future Share Buybacks Will Drive Stronger Earnings Per Share Potential
Narrative Update on Currys Analysts have lifted their price target on Currys from £1.80 to £2.10 per share, citing slightly higher assumed revenue growth, improved profit margin expectations, and a richer future P E multiple despite a marginally higher discount rate. What's in the News Completed share buyback of 33.1 million shares, equivalent to 3.08% of issued share capital, for a total cost of £46 million under the programme announced on September 4, 2025 (company buyback update).CURY: Wireless Segment Will Drive Stronger Share Performance Ahead
Analysts have nudged their price target on Currys slightly higher to reflect marginal improvements in long term revenue growth, profit margins and valuation multiples, while also incorporating a modestly higher risk profile in their updated discount rate. Valuation Changes The discount rate has risen slightly, moving from 10.64 percent to approximately 10.87 percent, reflecting a modest increase in perceived risk.Calculating The Intrinsic Value Of Currys plc (LON:CURY)
Nov 30CURY: Wireless Segment Will Strengthen Share Performance In The Coming Year
Analysts have raised their price target on Currys from £1.15 to £1.35, citing growing confidence in underappreciated growth drivers such as the iD mobile division. Analyst Commentary Bullish Takeaways Bullish analysts are raising Currys' price target, supported by increased confidence in its operational execution.CURY: Telecom Expansion Will Drive Shares Toward Stronger Performance Ahead
Analysts have raised their price target for Currys to £1.35 from £1.15, citing enhanced growth prospects due to the strong performance of iD mobile. Analyst Commentary Bullish Takeaways Bullish analysts highlight the upgraded price target, citing sustained strong performance in iD mobile.Currys (LON:CURY) Has A Pretty Healthy Balance Sheet
Nov 01Currys plc (LON:CURY) Surges 29% Yet Its Low P/E Is No Reason For Excitement
Oct 02What Is Currys plc's (LON:CURY) Share Price Doing?
Sep 28Cost Discipline, Automation, And Shareholder Returns Will Improve Future Prospects In GB Specialty Retail
The modest increase in Currys' consensus price target to £1.54 reflects improved revenue growth expectations and a lower discount rate, supporting a slightly higher fair value. What's in the News The Board of Directors has authorized a buyback plan.With EPS Growth And More, Currys (LON:CURY) Makes An Interesting Case
Sep 03Currys (LON:CURY) Might Have The Makings Of A Multi-Bagger
Jul 29
Cost Discipline, Automation, And Shareholder Returns Will Improve Future Prospects In GB Specialty Retail
Strategic investments and cost discipline could enhance future profitability, EBIT margins, and support earnings growth.Currys (LON:CURY) Will Be Looking To Turn Around Its Returns
May 28Here's Why Currys (LON:CURY) Has A Meaningful Debt Burden
Feb 24Currys' (LON:CURY) Returns On Capital Not Reflecting Well On The Business
Jan 25Is It Too Late To Consider Buying Currys plc (LON:CURY)?
Dec 17CEO Compensation Analysis
| Date | Total Compensation | Salary | Company Earnings |
|---|---|---|---|
| Nov 01 2025 | n/a | n/a | UK£132m |
| Aug 01 2025 | n/a | n/a | UK£120m |
| May 03 2025 | UK£4m | UK£990k | UK£108m |
| Feb 03 2025 | n/a | n/a | UK£82m |
| Oct 26 2024 | n/a | n/a | UK£56m |
| Jul 26 2024 | n/a | n/a | UK£42m |
| Apr 27 2024 | UK£2m | UK£934k | UK£27m |
| Oct 28 2023 | n/a | n/a | UK£31m |
| Jul 28 2023 | n/a | n/a | -UK£230m |
| Apr 29 2023 | UK£2m | UK£900k | -UK£492m |
| Jan 29 2023 | n/a | n/a | -UK£506m |
| Oct 29 2022 | n/a | n/a | -UK£531m |
| Jul 29 2022 | n/a | n/a | -UK£230m |
| Apr 30 2022 | UK£2m | UK£877k | UK£71m |
| Oct 30 2021 | n/a | n/a | UK£25m |
| Jul 30 2021 | n/a | n/a | UK£13m |
| May 01 2021 | UK£3m | UK£843k | UK£0 |
| Oct 31 2020 | n/a | n/a | -UK£74m |
| Jul 31 2020 | n/a | n/a | -UK£117m |
| May 02 2020 | UK£1m | UK£850k | -UK£161m |
Compensation vs Market: Alex's total compensation ($USD5.18M) is above average for companies of similar size in the UK market ($USD2.51M).
Compensation vs Earnings: Alex's compensation has increased by more than 20% in the past year.
CEO
Alex Baldock (55 yo)
8.1yrs
Tenure
UK£3,818,000
Compensation
Mr. Alex Baldock has been Independent Non-Executive Director at RS Group plc (formerly known as Electrocomponents plc) since September 01, 2021. He has been a Group Chief Executive Officer and Executive Di...
Leadership Team
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Group Chief Executive & Executive Director | 8.1yrs | UK£3.82m | 0.40% £ 5.3m | |
| Group CFO & Executive Director | 4.8yrs | UK£1.86m | 0.088% £ 1.2m | |
| Chief Operating Officer | no data | no data | no data | |
| Director of Investor Relations | no data | no data | no data | |
| Group Chief Counsel & Company Secretary | 11.1yrs | no data | no data | |
| Chief People | 7.3yrs | no data | no data | |
| Chief Commercial Officer | 6.2yrs | no data | no data | |
| Chief Services Officer | 1.3yrs | no data | no data | |
| Nordics Chief Executive Officer | 3.2yrs | no data | no data |
6.2yrs
Average Tenure
56yo
Average Age
Experienced Management: CURY's management team is seasoned and experienced (6.2 years average tenure).
Board Members
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Group Chief Executive & Executive Director | 8.1yrs | UK£3.82m | 0.40% £ 5.3m | |
| Group CFO & Executive Director | 4.8yrs | UK£1.86m | 0.088% £ 1.2m | |
| Independent Non-Executive Director | 2.9yrs | UK£77.00k | 0.0099% £ 129.6k | |
| Chairman | 3.7yrs | UK£306.00k | 0.034% £ 441.6k | |
| Independent Non-Executive Director | less than a year | no data | no data | |
| Senior Independent Director | 2.1yrs | UK£101.00k | 0.0034% £ 44.2k | |
| Independent Non-Executive Director | 3yrs | UK£79.00k | 0.0010% £ 13.4k | |
| Independent Non-Executive Director | 1.9yrs | UK£71.00k | 0.0039% £ 50.4k | |
| Independent Non-Executive Director | less than a year | no data | no data |
2.9yrs
Average Tenure
58yo
Average Age
Experienced Board: CURY's board of directors are not considered experienced ( 2.9 years average tenure), which suggests a new board.
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/05/03 23:55 |
| End of Day Share Price | 2026/05/01 00:00 |
| Earnings | 2025/11/01 |
| Annual Earnings | 2025/05/03 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
|
|
| Market Prices | 30 years |
| |
| Ownership | 10 years |
| |
| Management | 10 years |
| |
| Key Developments | 10 years |
|
* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Currys plc is covered by 22 analysts. 8 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Karen Howland | Barclays |
| Nicolas Champ | Barclays |
| Adam Tomlinson | Berenberg |