ASOS (ASCL) Stock Overview
Operates as an online fashion retailer in the United Kingdom, the European Union, the United States, and internationally. More details
| Snowflake Score | |
|---|---|
| Valuation | 3/6 |
| Future Growth | 0/6 |
| Past Performance | 0/6 |
| Financial Health | 4/6 |
| Dividends | 0/6 |
ASCL Community Fair Values
Create NarrativeSee what others think this stock is worth. Follow their fair value or set your own to get alerts.
ASOS Plc Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | UK£3.02 |
| 52 Week High | UK£4.43 |
| 52 Week Low | UK£2.17 |
| Beta | 2.36 |
| 1 Month Change | 12.69% |
| 3 Month Change | 28.78% |
| 1 Year Change | -26.32% |
| 3 Year Change | -61.38% |
| 5 Year Change | n/a |
| Change since IPO | -84.04% |
Recent News & Updates
Recent updates
Shareholder Returns
| ASCL | GB Specialty Retail | GB Market | |
|---|---|---|---|
| 7D | 1.0% | -3.4% | 1.3% |
| 1Y | -26.3% | 5.4% | 20.7% |
Return vs Industry: ASCL underperformed the UK Specialty Retail industry which returned 5% over the past year.
Return vs Market: ASCL underperformed the UK Market which returned 22.2% over the past year.
Price Volatility
| ASCL volatility | |
|---|---|
| ASCL Average Weekly Movement | 7.5% |
| Specialty Retail Industry Average Movement | 4.2% |
| Market Average Movement | 4.6% |
| 10% most volatile stocks in GB Market | 11.1% |
| 10% least volatile stocks in GB Market | 2.5% |
Stable Share Price: ASCL's share price has been volatile over the past 3 months compared to the UK market.
Volatility Over Time: ASCL's weekly volatility (7%) has been stable over the past year, but is still higher than 75% of UK stocks.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 2000 | 2,800 | Jose Ramos Calamonte | www.asosplc.com |
ASOS Plc, together with its subsidiaries, operates as an online fashion retailer in the United Kingdom, the European Union, the United States, and internationally. The company sells fashion products under the ASOS Design, ASOS 4505, Collusion, ARRANGE, HIIT, Miss Selfridge, Topman, and Topshop brands. It also provides payment processing and brand management services; employs marketing and supply chain staff; and acts as a vehicle for issue of convertible bonds.
ASOS Plc Fundamentals Summary
| ASCL fundamental statistics | |
|---|---|
| Market cap | UK£356.15m |
| Earnings (TTM) | -UK£298.40m |
| Revenue (TTM) | UK£2.48b |
Is ASCL overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| ASCL income statement (TTM) | |
|---|---|
| Revenue | UK£2.48b |
| Cost of Revenue | UK£1.31b |
| Gross Profit | UK£1.17b |
| Other Expenses | UK£1.47b |
| Earnings | -UK£298.40m |
Last Reported Earnings
Aug 31, 2025
Next Earnings Date
n/a
| Earnings per share (EPS) | -2.50 |
| Gross Margin | 47.09% |
| Net Profit Margin | -12.04% |
| Debt/Equity Ratio | 237.1% |
How did ASCL perform over the long term?
See historical performance and comparisonCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/01/16 22:12 |
| End of Day Share Price | 2026/01/16 00:00 |
| Earnings | 2025/08/31 |
| Annual Earnings | 2025/08/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
|
|
| Market Prices | 30 years |
| |
| Ownership | 10 years |
| |
| Management | 10 years |
| |
| Key Developments | 10 years |
|
* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
ASOS Plc is covered by 37 analysts. 8 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Rocco Strauss | Arete Research Services LLP |
| Karen Howland | Barclays |
| Sarah Roberts | Barclays |