Baidu, Inc.

LSE:0HL1 Stock Report

Market Cap: US$36.7b

Baidu Valuation

Is 0HL1 undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

4/6

Valuation Score 4/6

  • Below Future Cash Flow Value

  • Significantly Below Future Cash Flow Value

  • Price-To-Sales vs Peers

  • Price-To-Sales vs Industry

  • Price-To-Sales vs Fair Ratio

  • Analyst Forecast

Share Price vs Future Cash Flow Value

What is the Fair Price of 0HL1 when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Ultimate guide to DCF valuation for stock investing

Learn how to determine fair value like the best investors in the world.

Below Future Cash Flow Value: 0HL1 ($104.8) is trading below our estimate of future cash flow value ($104.89)

Significantly Below Future Cash Flow Value: 0HL1 is trading below future cash flow value, but not by a significant amount.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for 0HL1?

Key metric: As 0HL1 is barely profitable we use its Price-To-Sales Ratio for relative valuation analysis.

The above table shows the Price to Sales ratio for 0HL1. This is calculated by dividing 0HL1's market cap by their current revenue.
What is 0HL1's PS Ratio?
PS Ratio1.9x
SalesCN¥128.70b
Market CapCN¥249.38b

Price to Sales Ratio vs Peers

How does 0HL1's PS Ratio compare to its peers?

The above table shows the PS ratio for 0HL1 vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PSEstimated GrowthMarket Cap
Peer Average5.2x
AUTO Autotrader Group
6.3x4.68%UK£3.9b
RMV Rightmove
7.6x7.98%UK£3.2b
MONY MONY Group
2.1x3.06%UK£943.9m
TRST Trustpilot Group
4.7x15.21%UK£933.4m
0HL1 Baidu
1.9x6.90%US$36.7b

Price-To-Sales vs Peers: 0HL1 is good value based on its Price-To-Sales Ratio (1.9x) compared to the peer average (5.2x).

Historical Price to Sales Ratio

Historical Price to Sales Ratio compares a stock's price to its sales over time. Higher ratios indicate that investors are willing to pay more for the stock.

Fetching historical data

Price to Sales Ratio vs Industry

How does 0HL1's PS Ratio compare vs other companies in the European Interactive Media and Services Industry?

7 CompaniesPrice / SalesEstimated GrowthMarket Cap
0HL1 1.9xIndustry Avg. 1.9xNo. of Companies12PS01.63.24.86.48+
7 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Sales vs Industry: 0HL1 is good value based on its Price-To-Sales Ratio (1.9x) compared to the European Interactive Media and Services industry average (1.9x).

Price to Sales Ratio vs Fair Ratio

What is 0HL1's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

0HL1 PS Ratio vs Fair Ratio.
Fair Ratio
Current PS Ratio1.9x
Fair PS Ratio4.5x

Price-To-Sales vs Fair Ratio: 0HL1 is good value based on its Price-To-Sales Ratio (1.9x) compared to the estimated Fair Price-To-Sales Ratio (4.5x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst 0HL1 forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentUS$104.40
US$180.31
+72.71%
18.45%US$273.70US$92.44n/a32
Jun ’27US$132.19
US$180.55
+36.58%
18.19%US$274.11US$92.58n/a33
May ’27US$126.00
US$174.81
+38.73%
18.70%US$271.18US$89.57n/a33
Apr ’27US$112.30
US$176.25
+56.95%
18.71%US$269.83US$89.12n/a34
Mar ’27US$124.76
US$177.78
+42.49%
18.50%US$270.40US$91.25n/a33
Feb ’27US$154.54
US$173.87
+12.51%
19.41%US$266.76US$90.02n/a35
Jan ’27US$131.00
US$153.26
+17.00%
19.14%US$247.30US$89.48n/a32
Dec ’26US$120.10
US$151.73
+26.33%
19.11%US$244.55US$88.49n/a32
Nov ’26US$121.24
US$140.65
+16.02%
24.53%US$244.30US$81.03n/a32
Oct ’26US$134.48
US$125.39
-6.76%
30.61%US$243.09US$76.60n/a32
Sep ’26US$95.55
US$99.68
+4.33%
17.43%US$146.07US$71.64n/a31
Aug ’26US$85.93
US$99.53
+15.83%
17.81%US$145.46US$70.99n/a31
Jul ’26US$86.69
US$106.04
+22.32%
19.46%US$158.80US$76.25n/a33
Jun ’26US$186.00
US$105.76
-43.14%
19.39%US$158.32US$77.37US$132.1933
May ’26US$186.00
US$110.91
-40.37%
18.43%US$157.21US$76.45US$126.0033
Apr ’26US$186.00
US$111.24
-40.19%
17.54%US$157.51US$76.24US$112.3034
Mar ’26US$186.00
US$110.93
-40.36%
17.54%US$157.01US$76.00US$124.7634
Feb ’26US$186.00
US$108.96
-41.42%
19.85%US$156.99US$76.01US$154.5434
Jan ’26US$186.00
US$109.61
-41.07%
18.56%US$156.00US$75.72US$131.0035
Dec ’25US$186.00
US$111.42
-40.10%
18.07%US$157.02US$79.08US$120.1037
Nov ’25US$186.00
US$125.54
-32.50%
14.14%US$170.38US$81.71US$121.2437
Oct ’25US$186.00
US$126.46
-32.01%
17.23%US$180.50US$82.95US$134.4837
Sep ’25US$186.00
US$130.66
-29.75%
15.82%US$181.10US$83.90US$95.5536
Aug ’25US$186.00
US$140.79
-24.31%
15.58%US$184.05US$82.48US$85.9336
Jul ’25US$186.00
US$146.42
-21.28%
14.41%US$181.85US$81.94US$86.6935
Jun ’25US$186.00
US$147.99
-20.43%
13.75%US$182.32US$87.89US$186.0036
US$181.72
Fair Value
42.3% undervalued intrinsic discount
32
Number of Analysts

Analyst Forecast: Target price is more than 20% higher than the current share price, but analysts are not within a statistically confident range of agreement.

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/06/25 23:32
End of Day Share Price 2026/06/25 00:00
Earnings2026/03/31
Annual Earnings2025/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Baidu, Inc. is covered by 69 analysts. 34 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Zixiao YangArete Research Services LLP
null nullArgus Research Company
Alicia YapBarclays