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Ascential Valuation

Q: What is the Fair Price of ASCLL when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

ASCLL (£5.67) is trading above our estimate of [[fair value]] (£5.6)

Is ASCLL undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

0/6

Valuation Score 0/6

Below Fair Value
Significantly Below Fair Value
Price-To-Earnings vs Peers
Price-To-Earnings vs Industry
Price-To-Earnings vs Fair Ratio
Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of ASCLL when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: ASCLL (£5.67) is trading above our estimate of fair value (£5.6)

Significantly Below Fair Value: ASCLL is trading above our estimate of fair value.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for ASCLL?

Key metric: As ASCLL is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for ASCLL. This is calculated by dividing ASCLL's market cap by their current earnings.
What is ASCLL's PE Ratio?
PE Ratio	29x
Earnings	UK£39.80m
Market Cap	UK£1.16b

ASCLL key valuation metrics and ratios. From Price to Earnings, Price to Sales and Price to Book to Price to Earnings Growth Ratio, Enterprise Value and EBITDA.
Key Statistics
Enterprise Value/Revenue	5x
Enterprise Value/EBITDA	28.4x
PEG Ratio	1.7x

Price to Earnings Ratio vs Peers

How does ASCLL's PE Ratio compare to its peers?

The above table shows the PE ratio for ASCLL vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
Company	Forward PE	Estimated Growth	Market Cap
Peer Average	14.8x
FOUR 4imprint Group	16.3x	4.6%	UK£1.4b
YOU YouGov	n/a	55.0%	UK£514.9m
NFG Next 15 Group	7x	-8.0%	UK£425.2m
SAA M&C Saatchi	21.2x	27.4%	UK£232.3m
ASCLL Ascential	29x	17.5%	UK£1.2b

Price-To-Earnings vs Peers: ASCLL is expensive based on its Price-To-Earnings Ratio (29x) compared to the peer average (16.8x).

Price to Earnings Ratio vs Industry

How does ASCLL's PE Ratio compare vs other companies in the GB Media Industry?

0 Companies	Price / Earnings	Estimated Growth	Market Cap

No more companies available in this PE range

0 Companies		Estimated Growth	Market Cap

No more companies

Price-To-Earnings vs Industry: ASCLL is expensive based on its Price-To-Earnings Ratio (29x) compared to the UK Media industry average (19.3x).

Price to Earnings Ratio vs Fair Ratio

What is ASCLL's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

ASCLL PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio	29x
Fair PE Ratio	24.4x

Price-To-Earnings vs Fair Ratio: ASCLL is expensive based on its Price-To-Earnings Ratio (29x) compared to the estimated Fair Price-To-Earnings Ratio (24.4x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst ASCLL forecast and predictions for the stock price in 12 month’s time.
Date	Share Price	Average 1Y Price Target	Dispersion	High	Low	1Y Actual price	Analysts
Current	n/a	UK£5.36 0%	12.2%	UK£5.70	UK£4.05	n/a	5
Nov ’25	n/a	UK£5.36 0%	12.2%	UK£5.70	UK£4.05	n/a	5
Oct ’25	UK£5.66	UK£5.36 -5.3%	12.2%	UK£5.70	UK£4.05	n/a	5
Sep ’25	UK£5.70	UK£5.36 -6.0%	12.2%	UK£5.70	UK£4.05	n/a	5
Aug ’25	UK£5.71	UK£5.36 -6.2%	12.2%	UK£5.70	UK£4.05	n/a	5
Jul ’25	UK£3.45	UK£4.22 +22.5%	19.1%	UK£6.12	UK£3.65	n/a	7
Jun ’25	UK£3.26	UK£4.73 +45.0%	28.4%	UK£6.21	UK£2.61	n/a	7
May ’25	UK£5.29	UK£5.48 +3.6%	13.1%	UK£6.21	UK£4.34	n/a	4
Apr ’25	UK£5.17	UK£5.48 +5.9%	13.1%	UK£6.21	UK£4.34	n/a	4
Mar ’25	UK£5.11	UK£5.58 +9.2%	6.3%	UK£6.21	UK£5.27	n/a	5
Feb ’25	UK£5.15	UK£5.58 +8.3%	6.3%	UK£6.21	UK£5.27	n/a	5
Jan ’25	UK£4.96	UK£5.58 +12.4%	6.3%	UK£6.21	UK£5.27	n/a	5
Dec ’24	UK£4.76	UK£5.58 +17.2%	6.3%	UK£6.21	UK£5.27	n/a	5
Nov ’24	UK£4.50	UK£5.75 +27.9%	11.5%	UK£6.29	UK£4.42	n/a	6
Oct ’24	UK£3.58	UK£5.25 +46.7%	16.4%	UK£6.29	UK£3.91	UK£5.66	7
Sep ’24	UK£3.50	UK£5.31 +51.5%	15.4%	UK£6.21	UK£3.91	UK£5.70	7
Aug ’24	UK£3.53	UK£5.30 +50.1%	14.4%	UK£6.21	UK£3.91	UK£5.71	8
Jul ’24	UK£3.76	UK£5.30 +40.8%	12.7%	UK£6.21	UK£4.08	UK£3.45	9
Jun ’24	UK£3.83	UK£5.30 +38.7%	12.8%	UK£6.38	UK£4.08	UK£3.26	10
May ’24	UK£4.32	UK£5.30 +22.6%	12.8%	UK£6.38	UK£4.08	UK£5.29	10
Apr ’24	UK£4.13	UK£5.33 +29.0%	13.8%	UK£6.80	UK£4.08	UK£5.17	10
Mar ’24	UK£4.56	UK£5.31 +16.5%	14.4%	UK£6.80	UK£3.91	UK£5.11	10
Feb ’24	UK£4.53	UK£5.37 +18.7%	15.6%	UK£6.80	UK£3.91	UK£5.15	10
Jan ’24	UK£3.42	UK£5.73 +67.7%	19.2%	UK£7.57	UK£3.91	UK£4.96	11
Dec ’23	UK£3.85	UK£5.71 +48.6%	19.5%	UK£7.57	UK£3.91	UK£4.76	11

Analyst Forecast: Target price is lower than the current share price.

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