Booking Holdings Valuation

Is 0W2Y undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

3/6

Valuation Score 3/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of 0W2Y when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Discounted Cash Flow
Simply Wall St
US$9.02k
Fair Value
46.0% undervalued intrinsic discount
36
Number of Analysts

Below Fair Value: 0W2Y ($4871.53) is trading below our estimate of fair value ($9021.34)

Significantly Below Fair Value: 0W2Y is trading below fair value by more than 20%.


Key Valuation Metric

Which metric is best to use when looking at relative valuation for 0W2Y?

Key metric: As 0W2Y is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for 0W2Y. This is calculated by dividing 0W2Y's market cap by their current earnings.
What is 0W2Y's PE Ratio?
PE Ratio32.1x
EarningsUS$5.04b
Market CapUS$161.76b

Price to Earnings Ratio vs Peers

How does 0W2Y's PE Ratio compare to its peers?

The above table shows the PE ratio for 0W2Y vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average30.8x
IHG InterContinental Hotels Group
33.4x11.1%UK£17.2b
WTB Whitbread
20.5x15.6%UK£4.9b
TRN Trainline
28x16.7%UK£1.5b
CPG Compass Group
41.3x14.7%UK£46.8b
0W2Y Booking Holdings
32.1x13.9%US$161.8b

Price-To-Earnings vs Peers: 0W2Y is expensive based on its Price-To-Earnings Ratio (32.1x) compared to the peer average (30.8x).


Price to Earnings Ratio vs Industry

How does 0W2Y's PE Ratio compare vs other companies in the GB Hospitality Industry?

1 CompanyPrice / EarningsEstimated GrowthMarket Cap
TAST Tasty
0.3x-82.7%US$2.08m
No more companies available in this PE range
0W2Y 32.1xIndustry Avg. 15.7xNo. of Companies6PE01224364860+
1 CompanyEstimated GrowthMarket Cap
No more companies

Price-To-Earnings vs Industry: 0W2Y is expensive based on its Price-To-Earnings Ratio (32.1x) compared to the UK Hospitality industry average (15.7x).


Price to Earnings Ratio vs Fair Ratio

What is 0W2Y's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

0W2Y PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio32.1x
Fair PE Ratio37.4x

Price-To-Earnings vs Fair Ratio: 0W2Y is good value based on its Price-To-Earnings Ratio (32.1x) compared to the estimated Fair Price-To-Earnings Ratio (37.4x).


Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst 0W2Y forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentUS$4,871.53
US$5,313.70
+9.1%
10.2%US$6,300.00US$3,996.33n/a36
Feb ’26US$4,764.04
US$5,303.33
+11.3%
10.2%US$6,300.00US$3,996.33n/a37
Jan ’26US$4,980.48
US$5,238.12
+5.2%
10.6%US$6,300.00US$3,996.33n/a36
Dec ’25US$5,201.98
US$5,067.72
-2.6%
8.6%US$5,850.00US$3,996.33n/a35
Nov ’25US$4,755.21
US$4,846.20
+1.9%
10.4%US$5,550.00US$3,650.00n/a33
Oct ’25US$4,122.25
US$4,055.67
-1.6%
6.8%US$4,650.00US$3,480.00n/a34
Sep ’25US$3,909.22
US$4,057.66
+3.8%
6.8%US$4,650.00US$3,480.00n/a33
Aug ’25US$3,642.00
US$4,169.59
+14.5%
8.2%US$4,900.00US$3,480.00n/a33
Jul ’25US$3,877.20
US$4,054.64
+4.6%
6.7%US$4,500.00US$3,480.00n/a32
Jun ’25US$3,734.09
US$4,054.64
+8.6%
6.7%US$4,500.00US$3,480.00n/a32
May ’25US$3,421.00
US$3,968.54
+16.0%
6.7%US$4,400.00US$3,410.00n/a33
Apr ’25US$3,639.45
US$3,943.96
+8.4%
6.4%US$4,400.00US$3,410.00n/a32
Mar ’25US$3,484.01
US$3,940.54
+13.1%
6.5%US$4,400.00US$3,410.00n/a31
Feb ’25US$3,526.32
US$3,736.55
+6.0%
8.7%US$4,285.00US$3,000.00US$4,764.0431
Jan ’25US$3,542.05
US$3,559.34
+0.5%
11.4%US$4,285.00US$2,402.00US$4,980.4830
Dec ’24US$3,163.98
US$3,453.34
+9.1%
10.0%US$4,000.00US$2,402.00US$5,201.9830
Nov ’24US$2,769.78
US$3,435.84
+24.0%
10.7%US$4,300.00US$2,402.00US$4,755.2130
Oct ’24US$3,082.50
US$3,408.49
+10.6%
11.4%US$4,300.00US$2,373.00US$4,122.2529
Sep ’24US$3,101.02
US$3,335.90
+7.6%
12.4%US$4,300.00US$2,373.00US$3,909.2230
Aug ’24US$2,928.37
US$3,016.20
+3.0%
10.9%US$3,500.00US$2,100.00US$3,642.0030
Jul ’24US$2,718.00
US$2,906.82
+6.9%
9.5%US$3,430.00US$2,100.00US$3,877.2028
Jun ’24US$2,564.90
US$2,891.63
+12.7%
8.5%US$3,430.00US$2,100.00US$3,734.0927
May ’24US$2,670.44
US$2,802.81
+5.0%
9.3%US$3,430.00US$2,100.00US$3,421.0027
Apr ’24US$2,647.60
US$2,772.14
+4.7%
8.9%US$3,430.00US$2,100.00US$3,639.4528
Mar ’24US$2,546.21
US$2,716.33
+6.7%
9.7%US$3,210.00US$2,067.20US$3,484.0128
Feb ’24US$2,394.28
US$2,450.29
+2.3%
11.8%US$3,210.00US$1,910.00US$3,526.3228
Analyst Price Target
Consensus Narrative from 36 Analysts
US$5.30k
Fair Value
8.0% undervalued intrinsic discount
36
Number of Analysts

Analyst Forecast: Target price is less than 20% higher than the current share price.


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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2025/02/08 17:02
End of Day Share Price 2025/02/07 00:00
Earnings2024/09/30
Annual Earnings2023/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Booking Holdings Inc. is covered by 74 analysts. 36 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
John StaszakArgus Research Company
Michael BellisarioBaird
Ishan MajumdarBaptista Research