Björn Borg AB (publ)

BATS-CHIXE:BORGS Stock Report

Market Cap: SEK 1.5b

Björn Borg Valuation

Is BORGS undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

2/6

Valuation Score 2/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of BORGS when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: BORGS (SEK55.85) is trading below our estimate of fair value (SEK89.56)

Significantly Below Fair Value: BORGS is trading below fair value by more than 20%.


Key Valuation Metric

Which metric is best to use when looking at relative valuation for BORGS?

Key metric: As BORGS is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for BORGS. This is calculated by dividing BORGS's market cap by their current earnings.
What is BORGS's PE Ratio?
PE Ratio20.4x
EarningsSEK 74.73m
Market CapSEK 1.53b

Price to Earnings Ratio vs Peers

How does BORGS's PE Ratio compare to its peers?

The above table shows the PE ratio for BORGS vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average28.8x
BRBY Burberry Group
84.7x38.9%UK£3.2b
SPR Springfield Properties
14.1x19.6%UK£106.3m
IGR IG Design Group
4.2xn/aUK£119.1m
TUNE Focusrite
12.4x-18.3%UK£146.5m
BORGS Björn Borg
20.4x14.2%SEK 1.5b

Price-To-Earnings vs Peers: BORGS is expensive based on its Price-To-Earnings Ratio (20.4x) compared to the peer average (10.9x).


Price to Earnings Ratio vs Industry

How does BORGS's PE Ratio compare vs other companies in the European Luxury Industry?

4 CompaniesPrice / EarningsEstimated GrowthMarket Cap
No. of Companies7PE0816243240+
4 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Earnings vs Industry: BORGS is expensive based on its Price-To-Earnings Ratio (20.4x) compared to the European Luxury industry average (15x).


Price to Earnings Ratio vs Fair Ratio

What is BORGS's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

BORGS PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio20.4x
Fair PE Ration/a

Price-To-Earnings vs Fair Ratio: Insufficient data to calculate BORGS's Price-To-Earnings Fair Ratio for valuation analysis.


Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

Analyst Forecast: Insufficient data to show price forecast.


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