Pricer (PRRB) Stock Overview
Provides in-store digital solutions in Europe, the Middle East and Africa, the Americas, and Asia and Pacific. More details
| Snowflake Score | |
|---|---|
| Valuation | 5/6 |
| Future Growth | 0/6 |
| Past Performance | 4/6 |
| Financial Health | 4/6 |
| Dividends | 0/6 |
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Pricer AB (publ) Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | SEK 0.32 |
| 52 Week High | SEK 0.45 |
| 52 Week Low | SEK 0.21 |
| Beta | 0.78 |
| 1 Month Change | -13.69% |
| 3 Month Change | 16.67% |
| 1 Year Change | -16.95% |
| 3 Year Change | -53.16% |
| 5 Year Change | -89.60% |
| Change since IPO | -61.30% |
Recent News & Updates
Recent updates
Shareholder Returns
| PRRB | DE Electronic | DE Market | |
|---|---|---|---|
| 7D | -2.9% | 11.5% | -1.8% |
| 1Y | -16.9% | 84.4% | 4.2% |
Return vs Industry: PRRB underperformed the German Electronic industry which returned 77.7% over the past year.
Return vs Market: PRRB underperformed the German Market which returned 3.6% over the past year.
Price Volatility
| PRRB volatility | |
|---|---|
| PRRB Average Weekly Movement | 7.1% |
| Electronic Industry Average Movement | 6.9% |
| Market Average Movement | 5.0% |
| 10% most volatile stocks in DE Market | 12.6% |
| 10% least volatile stocks in DE Market | 2.5% |
Stable Share Price: PRRB has not had significant price volatility in the past 3 months compared to the German market.
Volatility Over Time: PRRB's weekly volatility (7%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 1991 | 181 | Magnus Larsson | www.pricer.com |
Pricer AB (publ) provides in-store digital solutions in Europe, the Middle East and Africa, the Americas, and Asia and Pacific. The company provides electronic shelf labels, such as Pricer SmartTAG Color, Pricer Avenue, and Pricer HangTAG; Pricer Plaza, a cloud-based platform for scalable management, monitoring, and integration of a digital in-store system; and The Pricer platform, an in-store digital platform. It also offers attachment solutions for furniture, rails, adapters, and holders of shelf-edge; Pricer Shelf Vision, an artificial intelligence powered cloud cameras to monitor in-stores; and Pricer StoreLink provides optical access point to supports direct connection to Pricer Plaza.
Pricer AB (publ) Fundamentals Summary
| PRRB fundamental statistics | |
|---|---|
| Market cap | €58.32m |
| Earnings (TTM) | €6.16m |
| Revenue (TTM) | €190.61m |
Is PRRB overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| PRRB income statement (TTM) | |
|---|---|
| Revenue | SEK 2.15b |
| Cost of Revenue | SEK 1.62b |
| Gross Profit | SEK 528.30m |
| Other Expenses | SEK 459.00m |
| Earnings | SEK 69.30m |
Last Reported Earnings
Jun 30, 2026
Next Earnings Date
Oct 22, 2026
| Earnings per share (EPS) | 0.42 |
| Gross Margin | 24.63% |
| Net Profit Margin | 3.23% |
| Debt/Equity Ratio | 26.5% |
How did PRRB perform over the long term?
See historical performance and comparisonCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/09/11 09:02 |
| End of Day Share Price | 2026/09/11 00:00 |
| Earnings | 2026/06/30 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
|
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| Market Prices | 30 years |
| |
| Ownership | 10 years |
| |
| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Pricer AB (publ) is covered by 5 analysts. 2 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| null null | ABG Sundal Collier |
| null null | ABG Sundal Collier Sponsored |
| Erik Granström | DNB Carnegie |