PRIC B Share Price Performance
SEK 0
-4.88 (-100.00%)
Price SEK 0
Fair ValueSEK 5.45
Share Pricen/a
Narrative Update • Jul 16
Pricer AB (publ) Stock Price
- 3 Narratives written by author
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- 8 Fair Values set on narratives written by author
PRIC B Community Narratives
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Fair Value
·Fair Value SEK 5.45 17.7% undervalued intrinsic discount
In-store Automation And Sustainability Will Drive Retail Transformation
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Fair Value
·Fair Value SEK 5.65 20.6% undervalued intrinsic discount
Digital Store Transformation And AI Driven Retail Operations Will Unlock Significant Upside Potential
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Fair Value
·Fair Value SEK 5.2 13.8% undervalued intrinsic discount
Slow Digitalization And Retailer Caution Will Test Earnings Before Long Term Store Trends Help
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Slow Digitalization And Retailer Caution Will Test Earnings Before Long Term Store Trends Help
Pricer sells digital price tags and in-store screens to retailers, but near-term results could be held back as big customers pause or slow down rollouts. The upside hinges on stores gradually moving to more connected, software-driven setups and new offerings like smarter in-store messaging—if retailers loosen budgets and adoption picks up.Read more
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SEK 5.2
13.8% undervalued intrinsic discount
Fair Value
Revenue
3.37% p.a.
Profit Margin
2.99%
Future PE
15.55x
Price in 2029
SEK 6.63
Digital Store Transformation And AI Driven Retail Operations Will Unlock Significant Upside Potential
Retailers are turning physical stores into data-rich, always-updated spaces, and Pricer’s smart shelf labels and store software sit right at the center of that shift. The upside hinges on more stores upgrading to subscription-style tools and new in‑store promotion features, but uneven buying cycles and fast-moving competition could slow the payoff.Read more
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SEK 5.65
20.6% undervalued intrinsic discount
Fair Value
Revenue
3.04% p.a.
Profit Margin
3.12%
Future PE
16.48x
Price in 2029
SEK 7.25
In-store Automation And Sustainability Will Drive Retail Transformation
Pricer sells digital in-store tools that help retailers cut manual work and keep prices and information up to date across stores and online. If big retailers restart delayed upgrades and Pricer’s greener product partnerships catch on, it could regain momentum—but weak demand, tougher pricing, and reliance on a few large customers could hold it back.Read more
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SEK 5.45
17.7% undervalued intrinsic discount
Fair Value
Revenue
2.33% p.a.
Profit Margin
3.38%
Future PE
14.99x
Price in 2029
SEK 6.99
Trending Discussion
No trending discussion available.
Recently Updated Narratives
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PRIC B: Major Sobeys Rollout Will Support Future Earnings Rebound
Fair Value: SEK 5.2 13.8% undervalued intrinsic discount
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PRIC B: Future Retail Deployments Will Drive Shelf-Edge Digitalization Opportunity
Fair Value: SEK 5.65 20.6% undervalued intrinsic discount
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PRIC B: Canadian Rollout Will Support Long Term Share Price Upside
Fair Value: SEK 5.45 17.7% undervalued intrinsic discount
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Snowflake Analysis
Pricer AB (publ) Key Details
Last Reported Earnings
Jun 30, 2026
Next Reporting Earnings
Oct 22, 2026
- 0.42
- 24.63%
- 3.23%
- 26.5%
About PRIC B
- Founded
- 1991
- Employees
- 181
- CEO
- WebsiteView website
Pricer AB (publ) provides in-store digital solutions in Europe, the Middle East and Africa, the Americas, and Asia and Pacific. The company provides electronic shelf labels, such as Pricer SmartTAG Color, Pricer Avenue, and Pricer HangTAG; Pricer Plaza, a cloud-based platform for scalable management, monitoring, and integration of a digital in-store system; and The Pricer platform, an in-store digital platform. It also offers attachment solutions for furniture, rails, adapters, and holders of shelf-edge; Pricer Shelf Vision, an artificial intelligence powered cloud cameras to monitor in-stores; and Pricer StoreLink provides optical access point to supports direct connection to Pricer Plaza. The company markets and sells its products through direct sales and resellers. Pricer AB (publ) was incorporated in 1991 and is headquartered in Stockholm, Sweden.
