PRIC B Share Price Performance
SEK 4.40
-8.22 (-65.17%)
45.1% undervalued intrinsic discount
SEK 8.00
Fair Value
Price SEK 4.40
AnalystConsensusTarget SEK 8.00
Fair ValueSEK 8.00
Share PriceSEK 4.40
45.1% undervalued intrinsic discount
Pricer AB (publ) Stock Price
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- 8 Fair Values set on narratives written by author
PRIC B Community Narratives
AN
Fair Value SEK 8 45.1% undervalued intrinsic discount
In-store Automation And Sustainability Will Drive Retail Transformation
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In-store Automation And Sustainability Will Drive Retail Transformation
Key Takeaways Pricer is well-positioned to benefit from automation trends and the shift toward omnichannel retail, leading to increased recurring revenues and higher margins. Sustainability partnerships and strong European market relationships are expected to enable premium pricing, differentiate offerings, and support future sales growth.
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AN
SEK 8
45.1% undervalued intrinsic discount
AnalystConsensusTarget Fair Value
Revenue growth
12.38% p.a.
Profit Margin
8.73%
Future PE
5.88x
Share price in 2028
SEK 9.89
Snowflake Analysis
Pricer AB (publ) Key Details
Last Reported Earnings
Sep 30, 2025
Next Reporting Earnings
Feb 05, 2026
- 0.14
- 22.64%
- 1.05%
- 27.4%
About PRIC B
- Founded
- 1991
- Employees
- 198
- CEO
- WebsiteView website
Pricer AB (publ) provides in-store digital solutions in Europe, the Middle East and Africa, the Americas, and Asia and Pacific. The company provides electronic shelf labels, such as graphic and segment labels; Pricer Plaza, a cloud-based platform for scalable management, monitoring, and integration of a digital in-store system; and The Pricer platform, an in-store digital platform. It also offers attachment solutions for furniture, rails, adapters, and holders of shelf-edge; Pricer Shelf Vision, an artificial intelligence powered cloud cameras to monitor in-stores; and Pricer StoreLink provides optical access point to supports direct connection to Pricer Plaza. The company markets and sells its products through direct sales and resellers. Pricer AB (publ) was incorporated in 1991 and is based in Stockholm, Sweden.
