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Pricer AB (publ) Stock Price

OM:PRIC B Community·SEK 722.9m Market Cap
  • 1 Narratives written by author
  • 0 Comments on narratives written by author
  • 8 Fair Values set on narratives written by author

PRIC B Share Price Performance

SEK 4.40
-8.22 (-65.17%)
45.1% undervalued intrinsic discount
SEK 8.00
Fair Value
SEK 4.40
-8.22 (-65.17%)
45.1% undervalued intrinsic discount
SEK 8.00
Fair Value
Price SEK 4.40
AnalystConsensusTarget SEK 8.00

PRIC B Community Narratives

AnalystConsensusTarget·
Fair Value SEK 8 45.1% undervalued intrinsic discount

In-store Automation And Sustainability Will Drive Retail Transformation

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Snowflake Analysis

Adequate balance sheet with low risk.

3 Risks
2 Rewards

Pricer AB (publ) Key Details

SEK 2.2b

Revenue

SEK 1.7b

Cost of Revenue

SEK 499.2m

Gross Profit

SEK 476.0m

Other Expenses

SEK 23.2m

Earnings

Last Reported Earnings
Sep 30, 2025
Next Reporting Earnings
Feb 05, 2026
0.14
22.64%
1.05%
27.4%
View Full Analysis

About PRIC B

Founded
1991
Employees
198
CEO
Magnus Larsson
WebsiteView website
www.pricer.com

Pricer AB (publ) provides in-store digital solutions in Europe, the Middle East and Africa, the Americas, and Asia and Pacific. The company provides electronic shelf labels, such as graphic and segment labels; Pricer Plaza, a cloud-based platform for scalable management, monitoring, and integration of a digital in-store system; and The Pricer platform, an in-store digital platform. It also offers attachment solutions for furniture, rails, adapters, and holders of shelf-edge; Pricer Shelf Vision, an artificial intelligence powered cloud cameras to monitor in-stores; and Pricer StoreLink provides optical access point to supports direct connection to Pricer Plaza. The company markets and sells its products through direct sales and resellers. Pricer AB (publ) was incorporated in 1991 and is based in Stockholm, Sweden.

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