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PRIC B logo

Pricer AB (publ) Stock Price

OM:PRIC B Community·SEK 656.3m Market Cap
  • 3 Narratives written by author
  • 0 Comments on narratives written by author
  • 8 Fair Values set on narratives written by author
Author Program NEWCreate Narrative

PRIC B Share Price Performance

SEK 3.99
-0.56 (-12.40%)
​
SEK 5.45
Fair Value
SEK 3.99
-0.56 (-12.40%)
26.8% undervalued intrinsic discount
SEK 5.45
Fair Value
Price SEK 3.99
AnalystConsensusTarget SEK 5.45
AnalystHighTarget SEK 5.65
AnalystLowTarget SEK 5.20
Thu, 18 Jun 26
Fair ValueSEK 5.45
Share Pricen/a

PRIC B Community Narratives

AN
AnalystConsensusTarget
AnalystConsensusTarget's
Fair Value
·
Fair Value SEK 5.45 26.8% undervalued intrinsic discount

In-store Automation And Sustainability Will Drive Retail Transformation

0users have liked this narrative
0users have commented on this narrative
3users have followed this narrative
AN
AnalystHighTarget
AnalystHighTarget's
Fair Value
·
Fair Value SEK 5.65 29.4% undervalued intrinsic discount

Digital Store Transformation And AI Driven Retail Operations Will Unlock Significant Upside Potential

0users have liked this narrative
0users have commented on this narrative
0users have followed this narrative
AN
AnalystLowTarget
AnalystLowTarget's
Fair Value
·
Fair Value SEK 5.2 23.3% undervalued intrinsic discount

Slow Digitalization And Retailer Caution Will Test Earnings Before Long Term Store Trends Help

0users have liked this narrative
0users have commented on this narrative
0users have followed this narrative
PRIC B logo
Pricer
23.3% undervalued intrinsic discount

Slow Digitalization And Retailer Caution Will Test Earnings Before Long Term Store Trends Help

View narrative
AN
AnalystLowTarget
AnalystLowTarget
Updated 16 Jul
Read Narrative
PRIC B logo
Pricer
29.4% undervalued intrinsic discount

Digital Store Transformation And AI Driven Retail Operations Will Unlock Significant Upside Potential

View narrative
AN
AnalystHighTarget
AnalystHighTarget
Updated 2 Jul
Read Narrative
PRIC B logo
Pricer
26.8% undervalued intrinsic discount

In-store Automation And Sustainability Will Drive Retail Transformation

View narrative
AN
AnalystConsensusTarget
AnalystConsensusTarget
Updated 18 Jun
Read Narrative

Trending Discussion

No trending discussion available.

Recently Updated Narratives

AN
AnalystLowTarget
PRIC B logo

PRIC B: Major Sobeys Rollout Will Support Future Earnings Rebound

Fair Value: SEK 5.2 23.3% undervalued intrinsic discount
0 fair values setusers have set this as their fair value
0 commentsusers have commented on this narrative
0 likesusers have liked this narrative
AN
AnalystHighTarget
PRIC B logo

PRIC B: Future Retail Deployments Will Drive Shelf-Edge Digitalization Opportunity

Fair Value: SEK 5.65 29.4% undervalued intrinsic discount
0 fair values setusers have set this as their fair value
0 commentsusers have commented on this narrative
0 likesusers have liked this narrative
AN
AnalystConsensusTarget
PRIC B logo

PRIC B: Canadian Rollout Will Support Long Term Share Price Upside

Fair Value: SEK 5.45 26.8% undervalued intrinsic discount
3 fair values setusers have set this as their fair value
0 commentsusers have commented on this narrative
0 likesusers have liked this narrative

Snowflake Analysis

Undervalued with proven track record.

1 Risk
4 Rewards
View Full Analysis

Pricer AB (publ) Key Details

SEK 2.1b

Revenue

SEK 1.6b

Cost of Revenue

SEK 528.3m

Gross Profit

SEK 459.0m

Other Expenses

SEK 69.3m

Earnings

Last Reported Earnings
Jun 30, 2026
Next Reporting Earnings
Oct 22, 2026
0.42
24.63%
3.23%
26.5%
View Full Analysis

About PRIC B

Founded
1991
Employees
181
CEO
Magnus Larsson
WebsiteView website
www.pricer.com

Pricer AB (publ) provides in-store digital solutions in Europe, the Middle East and Africa, the Americas, and Asia and Pacific. The company provides electronic shelf labels, such as Pricer SmartTAG Color, Pricer Avenue, and Pricer HangTAG; Pricer Plaza, a cloud-based platform for scalable management, monitoring, and integration of a digital in-store system; and The Pricer platform, an in-store digital platform. It also offers attachment solutions for furniture, rails, adapters, and holders of shelf-edge; Pricer Shelf Vision, an artificial intelligence powered cloud cameras to monitor in-stores; and Pricer StoreLink provides optical access point to supports direct connection to Pricer Plaza. The company markets and sells its products through direct sales and resellers. Pricer AB (publ) was incorporated in 1991 and is headquartered in Stockholm, Sweden.

Recent PRIC B News & Updates

User avatar
Narrative Update • Jul 16

PRIC B: Major Sobeys Rollout Will Support Future Earnings Rebound

Analysts have trimmed their SEK-based price targets on Pricer, pointing to updated assumptions that now indicate fair value of SEK 5.20, compared with the prior SEK 6.25. This change reflects adjustments to the discount rate, revenue growth, profit margin expectations and a higher future P/E multiple.

Recent updates

No updates

Pricer AB (publ) Competitors

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