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Kogan.com

DB:UZQ
Snowflake Description

Flawless balance sheet with high growth potential.

The Snowflake is generated from 30 checks in 5 different areas, read more below.
UZQ
DB
A$491M
Market Cap
  1. Home
  2. DE
  3. Retail
Company description

Kogan.com Limited operates as an online retailer in Australia. The last earnings update was 144 days ago. More info.


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UZQ Share Price and Events
7 Day Returns
2.5%
DB:UZQ
0.9%
DE Online Retail
-1.8%
DE Market
1 Year Returns
-29.1%
DB:UZQ
-20.6%
DE Online Retail
-6.7%
DE Market
UZQ Shareholder Return
  7 Day 30 Day 90 Day 1 Year 3 Year 5 Year
Kogan.com (UZQ) 2.5% 5.4% 18.2% -29.1% 213.3% -
DE Online Retail 0.9% 7% 8.5% -20.6% 28.8% 4.7%
DE Market -1.8% 1.6% -1.6% -6.7% 10.1% 11%
1 Year Return vs Industry and Market
  • UZQ underperformed the Online Retail industry which returned -20.6% over the past year.
  • UZQ underperformed the Market in Germany which returned -6.7% over the past year.
Price Volatility
UZQ
Industry
5yr Volatility vs Market

UZQ Value

 Is Kogan.com undervalued based on future cash flows and its price relative to the stock market?

Value is all about what a company is worth versus what price it is available for. If you went into a grocery store and all the bananas were on sale at half price, they could be considered undervalued.
INTRINSIC VALUE BASED ON FUTURE CASH FLOWS
Here we compare the current share price of Kogan.com to its discounted cash flow analysis.value.

The discounted cash flow value is simply looking at what the company is worth today, based on estimates of how much money it is expected to make in the future.
Raw Data

Below are the data sources, inputs and calculation used to determine the intrinsic value for Kogan.com.

DB:UZQ Discounted Cash Flow Data Sources
Data Point Source Value
Valuation Model 2 Stage Free Cash Flow to Equity
Levered Free Cash Flow Average of 4 Analyst Estimates (S&P Global) See below
Discount Rate (Cost of Equity) See below 8.7%
Perpetual Growth Rate 10-Year DE Government Bond Rate 0.2%

An important part of a discounted cash flow is the discount rate, below we explain how it has been calculated.

Calculation of Discount Rate/ Cost of Equity for DB:UZQ
Data Point Calculation/ Source Result
Risk-Free Rate 10-Year DE Govt Bond Rate 0.2%
Equity Risk Premium S&P Global 6%
Online Retail Unlevered Beta Simply Wall St/ S&P Global 1.64
Re-levered Beta = Unlevered beta (1 + (1- tax rate) (Debt/Equity))
= 1.635 (1 + (1- 30%) (0%))
1.426
Levered Beta Levered Beta limited to 0.8 to 2.0
(practical range for a stable firm)
1.43
Discount Rate/ Cost of Equity = Cost of Equity = Risk Free Rate + (Levered Beta * Equity Risk Premium)
= 0.23% + (1.426 * 5.96%)
8.73%

Discounted Cash Flow Calculation for DB:UZQ using 2 Stage Free Cash Flow to Equity Model

The calculations below outline how an intrinsic value for Kogan.com is arrived at by discounting future cash flows to their present value using the 2 stage method. We try to start with analysts estimates of free cash flow, however if these are not available we use the most recent financial results. In the 1st stage we continue to grow the free cash flow over a 10 year period, with the growth rate trending towards the perpetual growth rate used in the 2nd stage. The 2nd stage assumes the company grows at a stable rate into perpetuity.

DB:UZQ DCF 1st Stage: Next 10 year cash flow forecast
Levered FCF (AUD, Millions) Source Present Value
Discounted (@ 8.73%)
2020 15.35 Analyst x2 14.12
2021 19.85 Analyst x2 16.79
2022 23.42 Est @ 17.98% 18.22
2023 26.38 Est @ 12.65% 18.88
2024 28.74 Est @ 8.93% 18.91
2025 30.55 Est @ 6.32% 18.49
2026 31.92 Est @ 4.49% 17.77
2027 32.95 Est @ 3.21% 16.87
2028 33.71 Est @ 2.32% 15.88
2029 34.28 Est @ 1.69% 14.85
Present value of next 10 years cash flows A$170.79
DB:UZQ DCF 2nd Stage: Terminal Value
Calculation Result
Terminal Value = FCF2029 × (1 + g) ÷ (Discount Rate – g)
= A$34.28 × (1 + 0.23%) ÷ (8.73% – 0.23%)
A$404.35
Present Value of Terminal Value = Terminal Value ÷ (1 + r)10
= A$404.35 ÷ (1 + 8.73%)10
A$175.17
DB:UZQ Total Equity Value
Calculation Result
Total Equity Value = Present value of next 10 years cash flows + Terminal Value
= A$170.79 + A$175.17
A$345.96
Equity Value per Share
(AUD)
= Total value / Shares Outstanding
= A$345.96 / 93.73
A$3.69
DB:UZQ Discount to Share Price
Calculation Result
Non-primary Listing Adjustment Factor 1 share in DB:UZQ represents 0.61832x of ASX:KGN
(This could be a different class, a depositary receipt, a different currency, or all of these things.)
0.61832x
Value per Share
(Listing Adjusted, EUR)
= Value per Share (AUD) x Listing Adjustment Factor
= A$ 3.69 x 0.61832
€2.28
Value per share (EUR) From above. €2.28
Current discount Discount to share price of €3.24
= -1 x (€3.24 - €2.28) / €2.28
-42%

Learn more about our DCF calculations in Simply Wall St’s analysis model .

  • The current share price of Kogan.com is above its future cash flow value.
Often investors are willing to pay a premium for a company that has a high dividend or the potential for future growth.
PRICE RELATIVE TO MARKET
We can also value a company based on what the stock market is willing to pay for it. This is similar to the price of fruit (e.g. Mangoes or Avocados) increasing when they are out of season, or how much your home is worth.

The amount the stock market is willing to pay for Kogan.com's earnings, growth and assets is considered below, and whether this is a fair price.
Price based on past earnings
Are Kogan.com's earnings available for a low price, and how does this compare to other companies in the same industry?
Raw Data
DB:UZQ PE (Price to Earnings) Ratio Data Sources
Data Point Source Value
Earnings Per Share * Company Filings (2018-12-31) in AUD A$0.14
ASX:KGN Share Price ** ASX (2019-07-15) in AUD A$5.24
Europe Online Retail Industry PE Ratio Median Figure of 29 Publicly-Listed Online Retail Companies 25.16x
Germany Market PE Ratio Median Figure of 419 Publicly-Listed Companies 20.05x

* Trailing twelve months (TTM) annual GAAP earnings per share excluding extraordinary items.

** Primary Listing of Kogan.com.

DB:UZQ PE (Price to Earnings) Ratio Calculation
Calculation Outcome
PE Ratio

= ASX:KGN Share Price ÷ EPS (both in AUD)

= 5.24 ÷ 0.14

37.17x

Learn more about our ratios and growth rates in Simply Wall St’s analysis model >

  • Kogan.com is overvalued based on earnings compared to the Europe Online Retail industry average.
  • Kogan.com is overvalued based on earnings compared to the Germany market.
Price based on expected Growth
Does Kogan.com's expected growth come at a high price?
Raw Data
DB:UZQ PEG (Price to Earnings to Growth) Ratio Data Sources
Data Point Source Value
PE Ratio See PE Ratio Section 37.17x
Net Income Annual Growth Rate See Future Growth Section.
Line of Best Fit* through Consensus Estimate Earnings of 4 Analysts
23.6%per year
Europe Online Retail Industry PEG Ratio Median Figure of 15 Publicly-Listed Online Retail Companies 1.58x
Germany Market PEG Ratio Median Figure of 270 Publicly-Listed Companies 1.47x

*Line of best fit is calculated by linear regression .

DB:UZQ PEG (Price to Earnings to Growth) Ratio Calculation
Calculation Outcome
PEG Ratio

= PE Ratio ÷ Net Income Annual Growth Rate

= 37.17x ÷ 23.6%

1.58x

Learn more about our ratios and growth rates in Simply Wall St’s analysis model >

  • Kogan.com is poor value based on expected growth next year.
Price based on value of assets
What value do investors place on Kogan.com's assets?
Raw Data
DB:UZQ PB (Price to Book) Ratio Data Sources
Data Point Source Value
Book Value per Share Company Filings (2018-12-31) in AUD A$0.49
ASX:KGN Share Price * ASX (2019-07-15) in AUD A$5.24
Germany Online Retail Industry PB Ratio Median Figure of 17 Publicly-Listed Online Retail Companies 1.31x
Germany Market PB Ratio Median Figure of 565 Publicly-Listed Companies 1.74x
DB:UZQ PB (Price to Book) Ratio Calculation
Calculation Outcome
PB Ratio

= ASX:KGN Share Price ÷ Book Value per Share (both in AUD)

= 5.24 ÷ 0.49

10.64x

* Primary Listing of Kogan.com.

Learn more about our ratios and growth rates in Simply Wall St’s analysis model >

  • Kogan.com is overvalued based on assets compared to the DE Online Retail industry average.
X
Value checks
We assess Kogan.com's value by looking at:
  1. Is the discounted cash flow value less than 20%, or 40% of the share price? (2 checks) ( Click here or on bar chart for details of DCF calculation. )
  2. Is the PE ratio less than the market average, and/ or less than the Online Retail industry average (and greater than 0)? (2 checks)
  3. Is the PEG ratio within a reasonable range (0 to 1)? (1 check)
  4. Is the PB ratio less than the Online Retail industry average (and greater than 0)? (1 check)
  5. Kogan.com has a total score of 0/6, see the detailed checks below.

    Note: We use GAAP Earnings per Share in all our calculations including PE and PEG Ratio.

    Full details on the Value part of the Simply Wall St company analysis model.

UZQ Future Performance

 How is Kogan.com expected to perform in the next 1 to 3 years based on estimates from 4 analysts?

The future performance of a company is measured in the same way as past performance, by looking at estimated growth and how much profit it is expected to make.

Future estimates come from professional analysts. Just like forecasting the weather, they don’t always get it right!
Annual Growth Rate
23.6%
Expected annual growth in earnings.
Earnings growth vs Low Risk Savings
Is Kogan.com expected to grow at an attractive rate?
  • Kogan.com's earnings growth is expected to exceed the low risk savings rate of 0.2%.
Growth vs Market Checks
  • Kogan.com's earnings growth is expected to exceed the Germany market average.
  • Kogan.com's revenue growth is expected to exceed the Germany market average.
Annual Growth Rates Comparison
Raw Data
DB:UZQ Future Growth Rates Data Sources
Data Point Source Value (per year)
DB:UZQ Future Earnings Growth Rate Line of Best Fit* through Consensus Estimate Earnings of 4 Analysts 23.6%
DB:UZQ Future Revenue Growth Rate Line of Best Fit* through Consensus Estimate Revenue of 4 Analysts 11.3%
Germany Online Retail Industry Earnings Growth Rate Market Cap Weighted Average 42.1%
Germany Online Retail Industry Revenue Growth Rate Market Cap Weighted Average 19.5%
Germany Market Earnings Growth Rate Market Cap Weighted Average 12.1%
Germany Market Revenue Growth Rate Market Cap Weighted Average 5.1%

*Line of best fit is calculated by linear regression .

Industry and Market average data is calculated daily.

Learn more about our growth rate calculations in Simply Wall St’s analysis model.

Analysts growth expectations
Raw Data
DB:UZQ Analysts Growth Expectations Data Sources
Data Point Source Value
Past Financials Company Filings (6 months ago) See Below
Future Estimates Average of up to 4 Analyst Estimates (S&P Global) See Below
All numbers in AUD Millions and using Trailing twelve months (TTM) annual period rather than quarterly.
DB:UZQ Future Estimates Data
Date (Data in AUD Millions) Revenue Cash Flow Net Income * Avg. No. Analysts
2021-06-30 572 25 26 4
2020-06-30 532 21 21 4
2019-06-30 459 6 18 4
DB:UZQ Past Financials Data
Date (Data in AUD Millions) Revenue Cash Flow Net Income *
2018-12-31 434 6 13
2018-09-30 423 17 14
2018-06-30 412 28 14
2018-03-31 384 21 12
2017-12-31 355 14 11
2017-09-30 322 13 7
2017-06-30 290 11 4
2017-03-31 270 6 2
2016-12-31 250 1 1
2016-09-30 231 6 1
2016-06-30 211 11 1
2016-03-31 204 0

*GAAP earnings excluding extraordinary items.

Super high growth metrics
High Growth Checks
  • Kogan.com's earnings are expected to grow significantly at over 20% yearly.
  • Kogan.com's revenue is expected to grow by 11.3% yearly, however this is not considered high growth (20% yearly).
Past and Future Earnings per Share
The accuracy of the analysts who estimate the future performance data can be gauged below. We look back 3 years and see if they were any good at predicting what actually occurred. We also show the highest and lowest estimates looking forward to see if there is a wide range.
Raw Data
DB:UZQ Past and Future Earnings per Share
Data Point Source Value
Past Financials Company Filings (6 months ago) See Below
Future Estimates Average of up to 4 Analyst Estimates (S&P Global) See Below

All data from Kogan.com Company Filings, last reported 6 months ago, and in Trailing twelve months (TTM) annual period rather than quarterly.

DB:UZQ Future Estimates Data
Date (Data in AUD Millions) EPS * EPS High Estimate EPS Low Estimate Avg. No. Analysts
2021-06-30 0.27 0.29 0.26 4.00
2020-06-30 0.23 0.23 0.22 4.00
2019-06-30 0.19 0.20 0.18 3.00
DB:UZQ Past Financials Data
Date (Data in AUD Millions) EPS *
2018-12-31 0.14
2018-09-30 0.15
2018-06-30 0.15
2018-03-31 0.13
2017-12-31 0.11
2017-09-30 0.08
2017-06-30 0.04
2017-03-31 0.02
2016-12-31 0.01
2016-09-30 0.01
2016-06-30
2016-03-31

*GAAP earnings excluding extraordinary items.

Performance in 3 years
In the same way as past performance we look at the future estimated return (profit) compared to the available funds. We do this looking forward 3 years.
  • Kogan.com is expected to efficiently use shareholders’ funds in the future (Return on Equity greater than 20%).
X
Future performance checks
We assess Kogan.com's future performance by looking at:
  1. Is the annual earnings growth rate expected to beat the low risk savings rate, plus a premium to keep pace with inflation?
  2. Is the annual earnings growth rate expected to beat the average growth rate in earnings of the Germany market? (1 check)
  3. Is the annual revenue growth rate expected to beat the average growth rate in revenue of the Germany market? (1 check)
  4. Is the annual earnings growth rate expected to be above 20%? (1 check)
  5. Is the annual revenue growth rate expected to be above 20%? (1 check)
  6. Is the Return on Equity in 3 years expected to be over 20%? (1 check)
Some of the above checks will fail if the company is expected to be loss making in the relevant year.
Kogan.com has a total score of 5/6, see the detailed checks below.

Note 1: We use GAAP Net Income Excluding Exceptional Items for our Earnings in all our calculations.

Full details on the Future part of the Simply Wall St company analysis model.

UZQ Past Performance

  How has Kogan.com performed over the past 5 years?

The past performance of a company can be measured by how much growth it has experienced and how much profit it makes relative to the funds and assets it has available.
Past earnings growth
Below we compare Kogan.com's growth in the last year to its industry (Online Retail).
Past Earnings growth analysis
We also check if the company has grown in the past 5 years, and whether it has maintained that growth in the year.
  • Kogan.com has delivered over 20% year on year earnings growth in the past 5 years.
  • Kogan.com's 1-year earnings growth is less than its 5-year average (24.4% vs 65.3%)
  • Kogan.com's earnings growth has exceeded the Europe Online Retail industry average in the past year (24.4% vs 14.3%).
Earnings and Revenue History
Kogan.com's revenue and profit over the past 5 years is shown below, any years where they have experienced a loss will show up in red.
Raw Data

All data from Kogan.com Company Filings, last reported 6 months ago, and in Trailing twelve months (TTM) annual period rather than quarterly.

DB:UZQ Past Revenue, Cash Flow and Net Income Data
Date (Data in AUD Millions) Revenue Net Income * G+A Expenses R&D Expenses
2018-12-31 434.49 13.19 65.35
2018-09-30 423.40 13.65 62.37
2018-06-30 412.31 14.11 59.39
2018-03-31 383.80 12.36 54.25
2017-12-31 355.28 10.61 49.11
2017-09-30 322.40 7.17 46.65
2017-06-30 289.52 3.74 44.19
2017-03-31 269.89 2.17 42.31
2016-12-31 250.27 0.60 40.42
2016-09-30 230.71 0.70 35.54
2016-06-30 211.16 0.81 30.65
2016-03-31 204.05 -0.04 32.26
2015-12-31 196.94 -0.88 33.87
2015-09-30 198.61 -0.48 30.11
2015-06-30 200.29 -0.07 26.35
2014-06-30 174.66 5.38 8.40
2013-06-30 173.91 3.49 7.78

*GAAP earnings excluding extraordinary items.

Performance last year
We want to ensure a company is making the most of what it has available. This is done by comparing the return (profit) to a company's available funds, assets and capital.
  • Kogan.com has efficiently used shareholders’ funds last year (Return on Equity greater than 20%).
  • Kogan.com used its assets more efficiently than the Europe Online Retail industry average last year based on Return on Assets.
  • Kogan.com has become profitable over the past 3 years. This is considered to be a significant improvement in its use of capital (Return on Capital Employed).
X
Past performance checks
We assess Kogan.com's performance over the past 5 years by checking for:
  1. Has earnings increased in past 5 years? (1 check)
  2. Has the earnings growth in the last year exceeded that of the Online Retail industry? (1 check)
  3. Is the recent earnings growth over the last year higher than the average annual growth over the past 5 years? (1 check)
  4. Is the Return on Equity (ROE) higher than 20%? (1 check)
  5. Is the Return on Assets (ROA) above industry average? (1 check)
  6. Has the Return on Capital Employed (ROCE) increased from 3 years ago? (1 check)
The above checks will fail if the company has reported a loss in the most recent earnings report. Some checks require at least 3 or 5 years worth of data.
Kogan.com has a total score of 5/6, see the detailed checks below.

Note: We use GAAP Net Income excluding extraordinary items in all our calculations.

Full details on the Past part of the Simply Wall St company analysis model.

UZQ Health

 How is Kogan.com's financial health and their level of debt?

A company's financial position is much like your own financial position, it includes everything you own (assets) and owe (liabilities).

The boxes below represent the relative size of what makes up Kogan.com's finances.

The net worth of a company is the difference between its assets and liabilities.
Net Worth
  • Kogan.com is able to meet its short term (1 year) commitments with its holdings of cash and other short term assets.
  • Kogan.com's cash and other short term assets cover its long term commitments.
Balance sheet
This treemap shows a more detailed breakdown of Kogan.com's finances. If any of them are yellow this indicates they may be out of proportion and red means they relate to one of the checks below.
Assets
Liabilities and shares
The 'shares' portion represents any funds contributed by the owners (shareholders) and any profits.
  • High level of physical assets or inventory.
  • Kogan.com has no debt, it does not need to be covered by short term assets.
Historical Debt
Nearly all companies have debt. Debt in itself isn’t bad, however if the debt is too high, or the company can’t afford to pay the interest on its debts this may have impacts in the future.

The graphic below shows equity (available funds) and debt, we ideally want to see the red area (debt) decreasing.

If there is any debt we look at the companies capability to repay it, and whether the level has increased over the past 5 years.
Raw Data

All data from Kogan.com Company Filings, last reported 6 months ago.

DB:UZQ Past Debt and Equity Data
Date (Data in AUD Millions) Total Equity Total Debt Cash & Short Term Investments
2018-12-31 46.17 0.00 15.53
2018-09-30 46.17 0.00 15.53
2018-06-30 47.88 0.00 42.62
2018-03-31 47.88 0.00 42.62
2017-12-31 47.62 0.00 28.18
2017-09-30 47.62 0.00 28.18
2017-06-30 42.67 0.00 32.03
2017-03-31 42.67 0.00 32.03
2016-12-31 43.86 0.00 27.27
2016-09-30 43.86 0.00 27.27
2016-06-30 7.07 4.90 1.81
2016-03-31 7.07 4.90 1.81
2015-12-31 9.77 0.00 1.68
2015-09-30 9.77 0.00 1.68
2015-06-30 8.72 8.10 0.40
2014-06-30 9.28 1.44 3.85
2013-06-30 4.17 0.00 4.24
  • Kogan.com has no debt.
  • Kogan.com has no debt compared to 5 years ago when it was 10.8%.
  • Kogan.com has no debt, it does not need to be covered by operating cash flow.
  • Kogan.com has no debt, therefore coverage of interest payments is not a concern.
X
Financial health checks
We assess Kogan.com's financial health by checking for:
  1. Are short term assets greater than short term liabilities? (1 check)
  2. Are short term assets greater than long term liabilities? (1 check)
  3. Has the debt to equity ratio increased in the past 5 years? (1 check)
  4. Is the debt to equity ratio over 40%? (1 check)
  5. Is the debt covered by operating cash flow? (1 check)
  6. Are earnings greater than 5x the interest on debt (if company pays interest at all)? (1 check)
  7. Kogan.com has a total score of 6/6, see the detailed checks below.
For companies that are loss making and have been so on average in the past we replace the last 2 checks with:
  1. Does cash and short term investments cover stable operating expenses (recurring G&A and R&D) for more than 3 years? (1 check)
  2. Does cash and short term investments cover growing operating expenses (recurring G&A and R&D) for more than 3 years? (1 check)


Full details on the Health part of the Simply Wall St company analysis model.

UZQ Dividends

 What is Kogan.com's current dividend yield, its reliability and sustainability?

Dividends are regular cash payments to you from the company, similar to a bank paying you interest on a savings account.
Annual Dividend Income
Dividend payments
2.48%
Current annual income from Kogan.com dividends. Estimated to be 3.46% next year.
If you bought €2,000 of Kogan.com shares you are expected to receive €50 in your first year as a dividend.
Dividend Amount
Here we look how much dividend is being paid, if any. Is it above what you can get in a savings account? It is up there with the best dividend paying companies?
  • Kogan.com's pays a higher dividend yield than the bottom 25% of dividend payers in Germany (1.48%).
  • Kogan.com's dividend is below the markets top 25% of dividend payers in Germany (3.85%).
Annualized Historical and Future Dividends
It is important to see if the dividend for a company is stable, and not wildly increasing/decreasing each year. This graph shows you the historical rate to count toward your assessment of the stock.

We also check to see if the dividend has increased in the past 10 years.
Raw Data
DB:UZQ Annualized Past and Future Dividends
Data Point Source Value
Past Annualized Dividend Yield S&P Global Market Data See Below
Past Dividends per Share Company Filings/ Annualized Dividend Payments See Below
Future Dividends per Share Estimates Average of up to 4 Analyst Estimates (S&P Global) See Below
Europe Online Retail Industry Average Dividend Yield Market Cap Weighted Average of 13 Stocks 3.2%
Germany Market Average Dividend Yield Market Cap Weighted Average of 325 Stocks 3.1%
Germany Minimum Threshold Dividend Yield 10th Percentile 0.8%
Germany Bottom 25% Dividend Yield 25th Percentile 1.5%
Germany Top 25% Dividend Yield 75th Percentile 3.9%

Industry and Market average data is calculated daily.

Note all dividend per share amounts are annualized and not quarterly or other period.

DB:UZQ Future Dividends Estimate Data
Date (Data in A$) Dividend per Share (annual) Avg. No. Analysts
2021-06-30 0.20 4.00
2020-06-30 0.16 4.00
2019-06-30 0.14 3.00
DB:UZQ Past Annualized Dividends Data
Date (Data in A$) Dividend per share (annual) Avg. Yield (%)
2018-09-24 0.130 3.151
2018-08-16 0.130 2.044
2018-02-21 0.107 1.409
2017-08-17 0.076 1.698
2017-02-22 0.078 4.440

Learn more about our ratios and growth rates in Simply Wall St’s analysis model >

  • Whilst dividend payments have been stable, Kogan.com has been paying a dividend for less than 10 years.
  • Dividend payments have increased, but Kogan.com only paid a dividend in the past 2 years.
Current Payout to shareholders
What portion of Kogan.com's earnings are paid to the shareholders as a dividend.
  • Dividends paid are covered by earnings (1.2x coverage).
Future Payout to shareholders
  • Dividends after 3 years are expected to be covered by earnings (1.4x coverage).
X
Income/ dividend checks
We assess Kogan.com's dividend by checking for:
  1. Firstly is the company paying a notable dividend (greater than 0.8%) - if not then the rest of the checks are ignored.
  2. Is current dividend yield above the bottom 25% of dividend payers? (1 check)
  3. Is current dividend yield above the top 25% of dividend payers? (1 check)
  4. Have they paid a dividend for 10 years, and during this period has the dividend been volatile (drop of more than 25%)? (1 check)
  5. If they have paid a dividend for 10 years has it increased in this time? (1 check)
  6. How sustainable is the dividend, can Kogan.com afford to pay it from its earnings today and in 3 years (Payout ratio less than 90%)? (2 checks)
  7. Kogan.com has a total score of 3/6, see the detailed checks below.


Full details on the Dividends part of the Simply Wall St company analysis model.

UZQ Management

 What is the CEO of Kogan.com's salary, the management and board of directors tenure and is there insider trading?

Management is one of the most important areas of a company. We look at unreasonable CEO compensation, how long the team and board of directors have been around for and insider trading.
CEO
Ruslan Kogan
COMPENSATION A$542,340
TENURE AS CEO 13.5 years
CEO Bio

Mr. Ruslan Kogan, BBS founded Kogan.Com Limited in 2006. Mr. Kogan has been the Chief Executive Officer of Kogan.Com Limited since 2006 and serves as its Executive Director. Prior to founding Kogan.com, Mr. Kogan held roles in the IT departments of Bosch and GE and as Consultant at Accenture. Mr. Kogan has been a Director of Kogan Australia Pty. Ltd., since August 9, 2011. Mr. Kogan holds a Bachelor of Business Systems from Monash University.

CEO Compensation
  • Ruslan's compensation has been consistent with company performance over the past year, both up more than 20%.
  • Ruslan's remuneration is lower than average for companies of similar size in Germany.
Management Team

Ruslan Kogan

TITLE
Founder
COMPENSATION
A$542K
TENURE
13.5 yrs

David Shafer

TITLE
CFO, COO & Executive Director
COMPENSATION
A$468K

Goran Stefkovski

TITLE
Chief Technology Officer

Mark Licciardo

TITLE
Joint Company Secretary
AGE
55

Adam Sutherland

TITLE
Joint Company Secretary

Ross Metherell

TITLE
Director of Strategy

Joanne Smith

TITLE
Deputy Chief Financial Officer
Board of Directors Tenure

Average tenure of the Kogan.com board of directors in years:

3.2
Average Tenure
  • The tenure for the Kogan.com board of directors is about average.
Board of Directors

Greg Ridder

TITLE
Non-Executive Chairman
COMPENSATION
A$170K
AGE
59
TENURE
3.2 yrs

Ruslan Kogan

TITLE
Founder
COMPENSATION
A$542K

David Shafer

TITLE
CFO, COO & Executive Director
COMPENSATION
A$468K
TENURE
8.7 yrs

Harry Debney

TITLE
Independent Non-Executive Director
COMPENSATION
A$95K
TENURE
3.2 yrs

Michael Hirschowitz

TITLE
Independent Non-Executive Director
AGE
51
TENURE
0.3 yrs
Who owns this company?
Recent Insider Trading
  • More shares have been bought than sold by Kogan.com individual insiders in the past 3 months.
Recent Insider Transactions
Announced Type Name Entity Role Start End Shares Max Price (€) Value (€)
16. Jun 19 Buy BlackRock, Inc. Company 07. Jun 19 13. Jun 19 107,735 €3.36 €356,098
03. Jun 19 Sell BlackRock, Inc. Company 31. May 19 31. May 19 -84,196 €3.48 €-293,207
29. May 19 Buy BlackRock, Inc. Company 28. May 19 28. May 19 16,773 €3.84 €64,477
24. May 19 Buy Michael Hirschowitz Individual 23. May 19 23. May 19 17,036 €3.62 €61,749
05. May 19 Sell BlackRock, Inc. Company 02. May 19 02. May 19 -44,774 €3.73 €-167,091
08. Apr 19 Sell Greencape Capital Pty Ltd Company 31. Aug 18 16. Nov 18 -893,189 €3.00 €-2,681,399
08. Apr 19 Buy Greencape Capital Pty Ltd Company 20. Aug 18 04. Apr 19 1,984,411 €3.20 €6,342,425
05. Apr 19 Sell Credit Suisse, Investment Banking and Securities Investments Company 22. Mar 19 25. Mar 19 -244 €2.34 €-572
05. Apr 19 Buy Credit Suisse, Investment Banking and Securities Investments Company 24. Mar 19 24. Mar 19 100 €2.28 €228
04. Apr 19 Buy Michael Hirschowitz Individual 03. Apr 19 03. Apr 19 13,034 €2.41 €31,389
02. Apr 19 Buy BlackRock, Inc. Company 13. Feb 19 01. Apr 19 496,562 €2.76 €1,142,408
21. Mar 19 Buy Credit Suisse Asset Management (Switzerland) Company 06. Dec 18 06. Dec 18 7,900 €2.05 €16,176
21. Mar 19 Sell Credit Suisse, Investment Banking and Securities Investments Company 08. Feb 19 08. Feb 19 -34 €2.80 €-95
21. Mar 19 Buy Credit Suisse, Investment Banking and Securities Investments Company 04. Dec 18 09. Jan 19 2 €2.00 €4
10. Feb 19 Sell BlackRock, Inc. Company 10. Jan 19 07. Feb 19 -204,758 €2.94 €-552,471
10. Feb 19 Buy BlackRock, Inc. Company 22. Jan 19 25. Jan 19 178,417 €2.63 €460,875
10. Jan 19 Buy BlackRock, Inc. Company 17. Sep 18 08. Jan 19 972,027 €3.78 €3,653,297
16. Oct 18 Buy IFM Investors Pty Ltd Company 15. Aug 18 12. Oct 18 1,040,943 €3.64 €3,784,632
06. Sep 18 Sell Ruslan Kogan Individual 03. Sep 18 03. Sep 18 -4,501,465 €3.98 €-17,912,208
06. Sep 18 Sell David Shafer Individual 04. Sep 18 04. Sep 18 -1,748,535 €3.98 €-6,959,336
21. Aug 18 Buy Greencape Capital Pty Ltd Company 28. Jun 18 17. Aug 18 4,876,495 €3.42 €16,671,847
21. Aug 18 Buy Challenger Limited Company 04. Jul 18 24. Jul 18 251,253 €4.18 €1,049,422
22. Aug 18 Buy Greg Ridder Individual 21. Aug 18 21. Aug 18 8,000 €3.91 €31,308
X
Management checks
We assess Kogan.com's management by checking for:
  1. Is the CEO's compensation unreasonable compared to market cap? (1 check)
  2. Has the CEO's compensation increased more than 20% whilst the EPS is down more then 20%? (1 check)
  3. Is the average tenure of the management team less than 2 years? (1 check)
  4. Is the average tenure of the board of directors team less than 3 years? (1 check)
  5. Kogan.com has a total score of 0/6, this is not included on the snowflake, see the detailed checks below.


Note: We use the top 6 management executives and board members in our calculations.

Note 2: Insider trading include any internal stakeholders and these transactions .

Full details on the Management part of the Simply Wall St company analysis model.

UZQ News

Simply Wall St News

UZQ Company Info

Description

Kogan.com Limited operates as an online retailer in Australia. The company offers approximately 2,000 brands across a range of categories, including consumer electronics, appliances, homewares, hardware, toys, and others; and owns and operates 18 private label brands. It also provides pre-paid mobile phone plans online; directly sourced holiday packages and travel bookings; and hotel bookings through hotels.kogan.com, as well as cruises through cruises.kogan.com. In addition, the company offers general insurance, including home, contents, landlord, car, and travel insurance, as well as pet, life, health, and funeral insurance; and fixed-line NBN plans. It provides its products under the company’s brands, such as Kogan, Ovela, Fortis, Vostok, and Komodo, as well as products sourced from imported and domestic third party brands comprising Apple, Canon, Swann, and Samsung. The company was founded in 2006 and is headquartered in Melbourne, Australia.

Details
Name: Kogan.com Limited
UZQ
Exchange: DB
Founded: 2006
A$306,801,228
93,729,852
Website: http://www.kogancorporate.com
Address: Kogan.com Limited
139 Gladstone Street,
South Melbourne,
Melbourne,
Victoria, 3205,
Australia
Listings
Exchange Symbol Ticker Symbol Security Exchange Country Currency Listed on
ASX KGN Ordinary Shares Australian Securities Exchange AU AUD 07. Jul 2016
DB UZQ Ordinary Shares Deutsche Boerse AG DE EUR 07. Jul 2016
CHIA KGN Ordinary Shares Chi-X Australia AU AUD 07. Jul 2016
Number of employees
Current staff
Staff numbers
0
Kogan.com employees.
Industry
Internet and Direct Marketing Retail
Retail
Company Analysis and Financial Data Status
Area Date (UTC time)
Company Analysis updated: 2019/07/15 22:05
End of day share price update: 2019/07/15 00:00
Last estimates confirmation: 2019/06/12
Last earnings filing: 2019/02/21
Last earnings reported: 2018/12/31
Last annual earnings reported: 2018/06/30


All dates and times in UTC. All financial data provided by Standard & Poor’s Capital IQ.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.