Reformation Ownership

Who are the major shareholders and have insiders been buying or selling?

Recent Insider Transactions

DB:GU3 Recent Insider Transactions by Companies or Individuals
Date	Value	Name	Entity	Shares	Max Price
01 Sep 26	Sell€1,800,129	Permira Advisers Ltd.	Company	149,596	€12.03
01 Sep 26	Sell€725,582	Yael Aflalo	Individual	60,298	€12.03
31 Jul 26	Sell€36,224,971	Permira Advisers Ltd.	Company	2,987,199	€12.13
29 Jul 26	Sell€14,758,825	Yael Aflalo	Individual	1,204,029	€12.26

Insider Trading Volume

Insider Buying: GU3 insiders have only sold shares in the past 3 months.

Ownership Breakdown

What is the ownership structure of GU3?
Owner Type	Number of Shares	Ownership Percentage
Institutions	3,949,166	6.68%
General Public	12,186,792	20.6%
Individual Insiders	14,001,209	23.7%
VC/PE Firms	28,942,153	49%

Dilution of Shares: GU3 only recently listed within the past 12 months

Top Shareholders

Top 15 shareholders own 79.37% of the company

Ownership	Name	Shares	Current Value	Change %	Portfolio %
49%	Permira Advisers Ltd.	28,942,153	€369.3m	-9.78%	16.27%
23.5%	Yael Aflalo	13,862,985	€176.9m	7.22%	no data
3.1%	Stripes, LLC	1,829,155	€23.3m	0%	100.0%
1.17%	Loomis, Sayles & Company, L.P.	688,617	€8.8m	0%	0.01%
0.95%	FMR LLC	561,800	€7.2m	0%	no data
0.93%	Franklin Templeton Inc.	551,697	€7.0m	0%	no data
0.25%	Putnam LLC	150,000	€1.9m	0%	no data
0.24%	Vanguard Capital Management, LLC	140,568	€1.8m	0%	no data
0.1%	Hali Borenstein	61,075	€779.3k	-73.7%	no data
0.096%	John Coyle	56,980	€727.0k	0.08%	no data
0.034%	Ivan Tchakarov	20,169	€257.3k	-0.46%	no data
0.028%	Vanguard Portfolio Management, LLC	16,387	€209.1k	0%	no data
0.015%	State Street Investment Management	8,644	€110.3k	0%	no data
0.0021%	Man Investment Partners (US) LP	1,253	€16.0k	0%	no data
0.0018%	Vanguard Global Advisers, LLC	1,045	€13.3k	0%	no data

Company Analysis and Financial Data Status

Data	Last Updated (UTC time)
Company Analysis	2026/09/21 18:47
End of Day Share Price	2026/09/21 00:00
Earnings	2026/06/27
Annual Earnings	2025/12/27

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

Package	Data	Timeframe	Example US Source ^*
Company Financials	10 years	Income statement Cash flow statement Balance sheet	SEC Form 10-K SEC Form 10-Q
Analyst Consensus Estimates	+3 years	Forecast financials Analyst price targets	Analyst Research Reports Blue Matrix
Market Prices	30 years	Stock prices Dividends, Splits and Actions	ICE Market Data SEC Form S-1
Ownership	10 years	Top shareholders Insider trading	SEC Form 4 SEC Form 13D
Management	10 years	Leadership team Board of directors	SEC Form 10-K SEC Form DEF 14A
Key Developments	10 years	Company announcements	SEC Form 8-K

^* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Reformation Inc. is covered by 9 analysts. 9 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

Analyst	Institution
Mark Altschwager	Baird
Janine Hoffman Stichter	BTIG
Paul Lejuez	Citigroup Inc