Reformation Management
Management criteria checks 3/4
Reformation's CEO is Hali Borenstein, appointed in Jun 2020, has a tenure of 6.25 years. total yearly compensation is $1.67M, comprised of 34.8% salary and 65.2% bonuses, including company stock and options. directly owns 0.1% of the company’s shares, worth €779.26K. The average tenure of the management team and the board of directors is 4.7 years and 6.5 years respectively.
Key information
Hali Borenstein
Chief executive officer
US$1.7m
Total compensation
| CEO salary percentage | 34.76% |
| CEO tenure | 6.3yrs |
| CEO ownership | 0.1% |
| Management average tenure | 4.7yrs |
| Board average tenure | 6.5yrs |
Recent management updates
Recent updates
CEO Compensation Analysis
| Date | Total Compensation | Salary | Company Earnings |
|---|---|---|---|
| Jun 27 2026 | n/a | n/a | US$12m |
| Mar 28 2026 | n/a | n/a | US$6m |
| Dec 27 2025 | US$2m | US$580k | US$13m |
Compensation vs Market: Hali's total compensation ($USD1.67M) is about average for companies of similar size in the German market ($USD1.30M).
Compensation vs Earnings: Insufficient data to compare Hali's compensation with company performance.
CEO
Hali Borenstein (41 yo)
Ms. Hali Borenstein is the Chief Executive Officer at LYMI, Inc. since June 2020. Ms. Borenstein serves as Chief Executive Officer of Reformation Inc. since June 2020 and serves as its Director since Septe...
Leadership Team
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| CEO, President & Director | 6.3yrs | US$1.67m | 0.10% € 779.3k | |
| Chief Financial Officer | 1.5yrs | US$1.89m | no data | |
| Chief Operating Officer | 4.3yrs | US$1.03m | 0.034% € 257.3k | |
| Chief Technology Officer | 7.6yrs | no data | no data | |
| General Counsel & Corporate Secretary | less than a year | no data | no data | |
| Chief People Officer | 4.7yrs | no data | no data | |
| Chief Creative & Brand Officer | 5.3yrs | no data | no data | |
| Chief Sustainability Officer & VP of Operations | 12.3yrs | no data | no data | |
| Chief Digital Officer | less than a year | no data | no data | |
| Chief Innovation Officer | 6.3yrs | no data | no data | |
| Chief Merchandising Officer | less than a year | no data | no data |
Experienced Management: GU3's management team is considered experienced (4.7 years average tenure).
Board Members
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| CEO, President & Director | 7yrs | US$1.67m | 0.10% € 779.3k | |
| Independent Director | less than a year | no data | no data | |
| Independent Director | 7.1yrs | no data | 0.096% € 727.0k | |
| Independent Director | less than a year | no data | no data | |
| Independent Director | 5.9yrs | no data | no data | |
| Director | 17.7yrs | US$50.00k | 23.47% € 176.9m | |
| Independent Director | 9yrs | US$50.00k | 0% € 0 | |
| Independent Director | 5.5yrs | US$50.00k | 0% € 0 |
Experienced Board: GU3's board of directors are considered experienced (6.5 years average tenure).
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/09/21 18:47 |
| End of Day Share Price | 2026/09/21 00:00 |
| Earnings | 2026/06/27 |
| Annual Earnings | 2025/12/27 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
|
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| Market Prices | 30 years |
| |
| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Reformation Inc. is covered by 9 analysts. 9 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Mark Altschwager | Baird |
| Janine Hoffman Stichter | BTIG |
| Paul Lejuez | Citigroup Inc |