Announcement • Apr 21
Haypp Group AB (publ), Annual General Meeting, May 20, 2026 Haypp Group AB (publ), Annual General Meeting, May 20, 2026, at 10:00 W. Europe Standard Time. Location: offices of advokatfirman vinge, smalandsgatan 20, stockholm Sweden Announcement • Jan 20
Haypp Group Appoints Gabriel De Prado as President, U.S. Market, Effective January 9, 2026 Haypp Group announced that Gabriel De Prado will assume the role of President, U.S. Market, effective January 9, 2026. De Prado, previously Chief Commercial Officer (CCO), will lead Haypp Group’s U.S. business operations. His mandate includes accelerating commercial execution, deepening regulatory engagement, and strengthening the company’s position in the fast-growing nicotine pouch market. A seasoned commercial executive with more than 20 years of experience, De Prado held senior roles across Latin America and Europe, driving market development, commercial scale-up, P&L management, and organizational transformation. Prior to this appointment, De Prado spent several years at British American Tobacco (BAT), leading strategic planning, consumer insights, and commercial execution across multiple international markets. As Haypp Group’s CCO, he directed commercial operations across six countries, supported revenue exceeding €300 million, and established the company’s global insights and analytics function, embedding data-driven decision-making at the core of commercial strategy. Announcement • Jan 09
Haypp Group AB (publ) Announces Executive Changes, Effective January 9, 2026 Haypp Group AB (publ) announced Jonas Kolehmainen will assume the role as Haypp Groups new Chief Operating Officer (COO). Jonas Kolehmainen, previously Chief Supply Chain Officer (CSCO), joined Haypp Group in March 2024 and has over 10 years of experience in retail logistics from Apoteket and Granngården. He has served as Chief Logistics Officer at Sportamore, as well as held senior leadership roles including Director of Field Sales at DHL Freight Sweden and CEO of PostNord TPL. The current COO, Svante Andersson will transition from his role and become President of the UK business. Furthermore, Haypp Group expects significant market developments in the US in 2026, supported by strong product traction and an evolving regulatory environment. To support the next phase of growth, Gabriel De Prado, current Chief Commercial Officer (CCO) at Haypp Group, will also assume the role as President of the US business. Peter Grafström, will work alongside Gabriel as Senior Vice President Partnership and Growth Opportunities. He will lead the partnerships team, while also supporting selected growth initiatives, including evaluating expansion opportunities. The changes will be implemented with effect January 9, 2026. Announcement • Jul 07
Haypp Group Appoints Issa Abuaita as Head of Legal (US) Haypp Group, parent company of Nicokick.com and Northerner.com, announced the appointment of Issa Abuaita as Head of Legal (US). The key additions to the executive team will play a pivotal role in supporting the company’s continued growth and regulatory leadership in the U.S. market. Issa Abuaita has over a decade of legal experience spanning corporate governance, mergers and acquisitions, regulatory compliance, litigation, and FDA premarket product authorization. Additionally, his proven track record in streamlining legal functions, managing licenses and permits, and supporting the compliant launch and importation of nicotine products will serve as an anchor for the company’s US operations. Issa’s approach blends legal insight with business strategy, enabling efficient operations and risk management across all levels. Announcement • May 15
Haypp Group AB (publ) Approves Board Appointments Haypp Group AB (publ) at its Annual General Meeting held on 15 May 2025, Lars-Johan Jarnheimer and Helena Juhlin Pink were elected as new members of the Board of Directors. Lars- Johan Jarnheimer was elected as new Chairman of the Board. Valuation Update With 7 Day Price Move • Nov 15
Investor sentiment deteriorates as stock falls 22% After last week's 22% share price decline to €4.99, the stock trades at a forward P/E ratio of 17x. Average forward P/E is 6x in the Specialty Retail industry in Germany. Total loss to shareholders of 20% over the past three years. Reported Earnings • Nov 08
Third quarter 2024 earnings released: EPS: kr0.57 (vs kr0.21 in 3Q 2023) Third quarter 2024 results: EPS: kr0.57 (up from kr0.21 in 3Q 2023). Revenue: kr951.9m (up 23% from 3Q 2023). Net income: kr16.9m (up 179% from 3Q 2023). Profit margin: 1.8% (up from 0.8% in 3Q 2023). The increase in margin was driven by higher revenue. Revenue is forecast to grow 16% p.a. on average during the next 2 years, compared to a 5.8% growth forecast for the Specialty Retail industry in Germany. Over the last 3 years on average, earnings per share has increased by 105% per year but the company’s share price has fallen by 5% per year, which means it is significantly lagging earnings. New Risk • Aug 23
New minor risk - Share price stability The company's share price has been volatile over the past 3 months. It is more volatile than 75% of German stocks, typically moving 6.9% a week. This is considered a minor risk. Share price volatility indicates the stock is highly sensitive to market conditions or economic conditions rather than being sensitive to its own business performance, which may also be inconsistent. It also increases the risk of potential losses in the short term as the stock tends to have larger drops in price more frequently than other stocks. Currently, the following risks have been identified for the company: Minor Risks Share price has been volatile over the past 3 months (6.9% average weekly change). Shareholders have been diluted in the past year (2.5% increase in shares outstanding). Reported Earnings • Aug 11
Second quarter 2024 earnings released: EPS: kr0.001 (vs kr0.015 in 2Q 2023) Second quarter 2024 results: EPS: kr0.001 (down from kr0.015 in 2Q 2023). Revenue: kr951.0m (up 23% from 2Q 2023). Net income: kr31.0k (down 93% from 2Q 2023). Profit margin: 0% (down from 0.1% in 2Q 2023). The decrease in margin was driven by higher expenses. Revenue is forecast to grow 16% p.a. on average during the next 2 years, compared to a 6.0% growth forecast for the Specialty Retail industry in Germany. Board Change • May 24
Less than half of directors are independent Following the recent departure of a director, there are only 3 independent directors on the board. The company's board is composed of: 3 independent directors. 5 non-independent directors. Independent Director Anneli Lindblom was the last independent director to join the board, commencing their role in 2021. The company's minority of independent directors is a risk according to the Simply Wall St Risk Model. Reported Earnings • Apr 29
Full year 2023 earnings released: EPS: kr0.17 (vs kr0.69 in FY 2022) Full year 2023 results: EPS: kr0.17 (down from kr0.69 in FY 2022). Revenue: kr3.19b (up 22% from FY 2022). Net income: kr5.04m (down 75% from FY 2022). Profit margin: 0.2% (down from 0.8% in FY 2022). The decrease in margin was driven by higher expenses. Revenue is forecast to grow 16% p.a. on average during the next 2 years, compared to a 5.6% growth forecast for the Specialty Retail industry in Germany. Reported Earnings • Feb 16
Full year 2023 earnings released: EPS: kr0.17 (vs kr0.69 in FY 2022) Full year 2023 results: EPS: kr0.17 (down from kr0.69 in FY 2022). Revenue: kr3.19b (up 22% from FY 2022). Net income: kr5.04m (down 75% from FY 2022). Profit margin: 0.2% (down from 0.8% in FY 2022). The decrease in margin was driven by higher expenses. Revenue is forecast to grow 15% p.a. on average during the next 2 years, compared to a 5.7% growth forecast for the Specialty Retail industry in Germany. Announcement • Feb 15
Haypp Group AB (publ) to Report Nine Months, 2024 Results on Nov 07, 2024 Haypp Group AB (publ) announced that they will report nine months, 2024 results on Nov 07, 2024 New Risk • Nov 13
New minor risk - Shareholder dilution The company's shareholders have been diluted in the past year. Increase in shares outstanding: 2.4% This is considered a minor risk. Shareholder dilution occurs when there is an increase in the number of shares on issue that is not proportionally distributed between all shareholders. Often due to the company raising equity capital or some options being converted into stock. All else being equal, if there are more shares outstanding then each existing share will be entitled to a lower proportion of the company's total earnings, thus reducing earnings per share (EPS). While dilution might not always result in lower EPS (like if the company is using the capital to fund an EPS accretive acquisition) in a lot cases it does, along with lower dividends per share and less voting power at shareholder meetings. Currently, the following risks have been identified for the company: Minor Risks Share price has been volatile over the past 3 months (6.4% average weekly change). Shareholders have been diluted in the past year (2.4% increase in shares outstanding). Reported Earnings • Nov 09
Third quarter 2023 earnings released: EPS: kr0.21 (vs kr0.23 in 3Q 2022) Third quarter 2023 results: EPS: kr0.21 (down from kr0.23 in 3Q 2022). Revenue: kr768.5m (up 21% from 3Q 2022). Net income: kr6.07m (down 7.3% from 3Q 2022). Profit margin: 0.8% (down from 1.0% in 3Q 2022). The decrease in margin was driven by higher expenses. New Risk • Nov 05
New minor risk - Share price stability The company's share price has been volatile over the past 3 months. It is more volatile than 75% of German stocks, typically moving 6.3% a week. This is considered a minor risk. Share price volatility indicates the stock is highly sensitive to market conditions or economic conditions rather than being sensitive to its own business performance, which may also be inconsistent. It also increases the risk of potential losses in the short term as the stock tends to have larger drops in price more frequently than other stocks. This is currently the only risk that has been identified for the company. Recent Insider Transactions • Oct 02
President & CEO recently sold €427k worth of stock On the 27th of September, Gavin O'Dowd sold around 100k shares on-market at roughly €4.27 per share. This transaction amounted to 8.5% of their direct individual holding at the time of the trade. This was the largest sale by an insider in the last 3 months. This was Gavin's only on-market trade for the last 12 months. Reported Earnings • Aug 13
Second quarter 2023 earnings released: EPS: kr0.015 (vs kr0.36 in 2Q 2022) Second quarter 2023 results: EPS: kr0.015 (down from kr0.36 in 2Q 2022). Revenue: kr774.3m (up 23% from 2Q 2022). Net income: kr440.0k (down 96% from 2Q 2022). Profit margin: 0.1% (down from 1.7% in 2Q 2022). The decrease in margin was driven by higher expenses. Valuation Update With 7 Day Price Move • Jun 15
Investor sentiment improves as stock rises 15% After last week's 15% share price gain to €3.27, the stock trades at a forward P/E ratio of 16x. Average forward P/E is 10x in the Specialty Retail industry in Germany. Total returns to shareholders of 31% over the past year. Reported Earnings • May 03
First quarter 2023 earnings released: EPS: kr0.049 (vs kr0.065 loss in 1Q 2022) First quarter 2023 results: EPS: kr0.049 (up from kr0.065 loss in 1Q 2022). Revenue: kr791.8m (up 23% from 1Q 2022). Net income: kr1.44m (up kr3.33m from 1Q 2022). Profit margin: 0.2% (up from net loss in 1Q 2022). The move to profitability was driven by higher revenue. Valuation Update With 7 Day Price Move • Apr 28
Investor sentiment improves as stock rises 18% After last week's 18% share price gain to €3.12, the stock trades at a forward P/E ratio of 19x. Average forward P/E is 11x in the Specialty Retail industry in Germany. Total returns to shareholders of 1.8% over the past year. Valuation Update With 7 Day Price Move • Apr 06
Investor sentiment deteriorates as stock falls 16% After last week's 16% share price decline to €2.53, the stock trades at a forward P/E ratio of 32x. Average forward P/E is 8x in the Specialty Retail industry in Germany. Total loss to shareholders of 24% over the past year. Reported Earnings • Feb 16
Full year 2022 earnings released: EPS: kr0.69 (vs kr1.19 loss in FY 2021) Full year 2022 results: EPS: kr0.69 (up from kr1.19 loss in FY 2021). Revenue: kr2.63b (up 15% from FY 2021). Net income: kr20.1m (up kr47.7m from FY 2021). Profit margin: 0.8% (up from net loss in FY 2021). The move to profitability was driven by higher revenue. Announcement • Feb 08
Haypp Group AB (publ) to Report Fiscal Year 2022 Results on Feb 15, 2023 Haypp Group AB (publ) announced that they will report fiscal year 2022 results at 7:45 AM, Central European Standard Time on Feb 15, 2023 Reported Earnings • Nov 16
Third quarter 2022 earnings released: EPS: kr0.23 (vs kr0.27 loss in 3Q 2021) Third quarter 2022 results: EPS: kr0.23 (up from kr0.27 loss in 3Q 2021). Revenue: kr635.9m (up 8.8% from 3Q 2021). Net income: kr6.55m (up kr12.8m from 3Q 2021). Profit margin: 1.0% (up from net loss in 3Q 2021). Revenue is forecast to grow 12% p.a. on average during the next 2 years, compared to a 15% growth forecast for the Online Retail industry in Germany. Reported Earnings • Nov 13
Third quarter 2022 earnings released: EPS: kr0.23 (vs kr0.27 loss in 3Q 2021) Third quarter 2022 results: EPS: kr0.23 (up from kr0.27 loss in 3Q 2021). Revenue: kr637.1m (up 9.0% from 3Q 2021). Net income: kr6.55m (up kr12.8m from 3Q 2021). Profit margin: 1.0% (up from net loss in 3Q 2021). Revenue is forecast to grow 12% p.a. on average during the next 2 years, compared to a 15% growth forecast for the Online Retail industry in Germany. Reported Earnings • Aug 13
Second quarter 2022 earnings released: EPS: kr0.36 (vs kr0.40 loss in 2Q 2021) Second quarter 2022 results: EPS: kr0.36 (up from kr0.40 loss in 2Q 2021). Revenue: kr633.4m (up 17% from 2Q 2021). Net income: kr10.5m (up kr19.1m from 2Q 2021). Profit margin: 1.7% (up from net loss in 2Q 2021). Over the next year, revenue is forecast to grow 11%, compared to a 34% growth forecast for the industry in Germany. Recent Insider Transactions • May 29
Director recently bought €214k worth of stock On the 24th of May, Patrik Rees bought around 75k shares on-market at roughly €2.86 per share. This was the largest purchase by an insider in the last 3 months. Despite this recent purchase, insiders have collectively sold €4.5m more in shares than they bought in the last 12 months. Reported Earnings • May 08
First quarter 2022 earnings released: kr0.065 loss per share (vs kr0.006 loss in 1Q 2021) First quarter 2022 results: kr0.065 loss per share (down from kr0.006 loss in 1Q 2021). Revenue: kr643.6m (up 16% from 1Q 2021). Net loss: kr1.89m (loss widened kr1.78m from 1Q 2021). Over the next year, revenue is forecast to grow 22%, compared to a 30% growth forecast for the industry in Germany. Board Change • Apr 27
No independent directors Following the recent departure of a director, there are no independent directors on the board. The company's board is composed of: No independent directors. 6 non-independent directors. Director Anneli Lindblom was the last director to join the board, commencing their role in 2021. The company's lack of independent directors is a risk according to the Simply Wall St Risk Model. Reported Earnings • Feb 24
Full year 2021 earnings: Revenues and EPS in line with analyst expectations Full year 2021 results: kr1.19 loss per share (up from kr1.36 loss in FY 2020). Revenue: kr2.29b (up 32% from FY 2020). Net loss: kr27.6m (flat on FY 2020). Revenue was in line with analyst estimates. Over the next year, revenue is forecast to grow 22%, compared to a 44% growth forecast for the retail industry in Germany. Breakeven Date Change • Jan 25
Forecast breakeven date moved forward to 2022 The analyst covering Haypp Group previously expected the company to break even in 2023. New forecast suggests the company will make a profit of kr14.9m in 2022. Average annual earnings growth of 120% is required to achieve expected profit on schedule. Breakeven Date Change • Jan 18
Forecast to breakeven in 2022 The analyst covering Haypp Group expects the company to break even for the first time. New forecast suggests the company will make a profit of kr27.8m in 2022. Average annual earnings growth of 117% is required to achieve expected profit on schedule. Reported Earnings • Nov 27
Third quarter 2021 earnings: Revenues and EPS in line with analyst expectations Third quarter 2021 results: kr0.27 loss per share. Revenue: kr584.4m (flat on 3Q 2020). Net loss: kr6.24m (flat on 3Q 2020). Revenue was in line with analyst estimates. Over the next year, revenue is forecast to grow 25%, compared to a 53% growth forecast for the industry in Germany. Board Change • Oct 23
No independent directors Following the recent departure of a director, there are no independent directors on the board. The company's board is composed of: No independent directors. 6 non-independent directors. Director Anneli Lindblom was the last director to join the board, commencing their role in 2021. The company's lack of independent directors is a risk according to the Simply Wall St Risk Model. Recent Insider Transactions • Oct 22
Chief Executive Officer recently sold €6.3m worth of stock On the 13th of October, Gavin O'Dowd sold around 962k shares on-market at roughly €6.55 per share. This was the largest sale by an insider in the last 3 months. Gavin has been a seller over the last 12 months, reducing personal holdings by €4.8m.