MAG Interactive (MHK) Stock Overview
Develops and publishes mobile games worldwide. More details
| Snowflake Score | |
|---|---|
| Valuation | 2/6 |
| Future Growth | 0/6 |
| Past Performance | 0/6 |
| Financial Health | 6/6 |
| Dividends | 2/6 |
MHK Community Fair Values
Create NarrativeSee what others think this stock is worth. Follow their fair value or set your own to get alerts.
MAG Interactive AB (publ) Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | SEK 0.74 |
| 52 Week High | SEK 1.41 |
| 52 Week Low | SEK 0.68 |
| Beta | 0.75 |
| 1 Month Change | -5.13% |
| 3 Month Change | -24.02% |
| 1 Year Change | -14.35% |
| 3 Year Change | -66.13% |
| 5 Year Change | -76.43% |
| Change since IPO | -61.26% |
Recent News & Updates
Recent updates
Shareholder Returns
| MHK | DE Entertainment | DE Market | |
|---|---|---|---|
| 7D | 0% | 0.8% | 0.7% |
| 1Y | -14.4% | -7.2% | 14.2% |
Return vs Industry: MHK underperformed the German Entertainment industry which returned -3.7% over the past year.
Return vs Market: MHK underperformed the German Market which returned 14.6% over the past year.
Price Volatility
| MHK volatility | |
|---|---|
| MHK Average Weekly Movement | 4.6% |
| Entertainment Industry Average Movement | 6.7% |
| Market Average Movement | 5.1% |
| 10% most volatile stocks in DE Market | 12.5% |
| 10% least volatile stocks in DE Market | 2.5% |
Stable Share Price: MHK has not had significant price volatility in the past 3 months compared to the German market.
Volatility Over Time: MHK's weekly volatility (5%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 2010 | 108 | Daniel Hasselberg | www.maginteractive.com |
MAG Interactive AB (publ) develops and publishes mobile games worldwide. It offers casual social games through QuizDuel, Crozzle, Wordzee, Primetime, Word Mansion, Tile Mansion, Ruzzle, Word Domination, and WordBrain, as well as Wordalot, word games, and trivia. The company distributes its games through digital app stores.
MAG Interactive AB (publ) Fundamentals Summary
| MHK fundamental statistics | |
|---|---|
| Market cap | €19.99m |
| Earnings (TTM) | -€870.37k |
| Revenue (TTM) | €29.82m |
Is MHK overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| MHK income statement (TTM) | |
|---|---|
| Revenue | SEK 322.48m |
| Cost of Revenue | SEK 136.62m |
| Gross Profit | SEK 185.86m |
| Other Expenses | SEK 195.27m |
| Earnings | -SEK 9.41m |
Last Reported Earnings
Aug 31, 2025
Next Earnings Date
Jan 21, 2026
| Earnings per share (EPS) | -0.36 |
| Gross Margin | 57.63% |
| Net Profit Margin | -2.92% |
| Debt/Equity Ratio | 0% |
How did MHK perform over the long term?
See historical performance and comparisonDividends
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/01/01 04:01 |
| End of Day Share Price | 2025/12/30 00:00 |
| Earnings | 2025/08/31 |
| Annual Earnings | 2025/08/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
|
|
| Market Prices | 30 years |
| |
| Ownership | 10 years |
| |
| Management | 10 years |
| |
| Key Developments | 10 years |
|
* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
MAG Interactive AB (publ) is covered by 1 analysts. 0 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Björn Enarson | Danske Bank |