Saga Communications Valuation

Q: What is the Fair Price of SGHB when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

SGHB (€11.3) is trading above our estimate of [[fair value]] (€7.28)

Is SGHB undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

1/6

Valuation Score 1/6

Below Fair Value
Significantly Below Fair Value
Price-To-Earnings vs Peers
Price-To-Earnings vs Industry
Price-To-Earnings vs Fair Ratio
Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of SGHB when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: SGHB (€11.3) is trading above our estimate of fair value (€7.28)

Significantly Below Fair Value: SGHB is trading above our estimate of fair value.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for SGHB?

Key metric: As SGHB is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for SGHB. This is calculated by dividing SGHB's market cap by their current earnings.
What is SGHB's PE Ratio?
PE Ratio	16x
Earnings	US$4.58m
Market Cap	US$73.13m

SGHB key valuation metrics and ratios. From Price to Earnings, Price to Sales and Price to Book to Price to Earnings Growth Ratio, Enterprise Value and EBITDA.
Key Statistics
Enterprise Value/Revenue	0.5x
Enterprise Value/EBITDA	5.4x
PEG Ratio	-0.9x

Price to Earnings Ratio vs Peers

How does SGHB's PE Ratio compare to its peers?

The above table shows the PE ratio for SGHB vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
Company	Forward PE	Estimated Growth	Market Cap
Peer Average	34.2x
KA8 Klassik Radio	31.8x	n/a	€18.4m
RRTL RTL Group	10.2x	-2.2%	€4.1b
APM ad pepper media International	83.4x	9.4%	€43.7m
BST Bastei Lübbe	11.3x	0.1%	€120.8m
SGHB Saga Communications	16x	-17.5%	€73.1m

Price-To-Earnings vs Peers: SGHB is good value based on its Price-To-Earnings Ratio (16x) compared to the peer average (34.2x).

Price to Earnings Ratio vs Industry

How does SGHB's PE Ratio compare vs other companies in the European Media Industry?

1 Company	Price / Earnings	Estimated Growth	Market Cap

1 Company		Estimated Growth	Market Cap

No more companies

Price-To-Earnings vs Industry: SGHB is expensive based on its Price-To-Earnings Ratio (16x) compared to the European Media industry average (12.8x).

Price to Earnings Ratio vs Fair Ratio

What is SGHB's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

SGHB PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio	16x
Fair PE Ratio	8.2x

Price-To-Earnings vs Fair Ratio: SGHB is expensive based on its Price-To-Earnings Ratio (16x) compared to the estimated Fair Price-To-Earnings Ratio (8.2x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

Analyst Forecast: Insufficient data to show price forecast.

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Company Analysis and Financial Data Status

Data	Last Updated (UTC time)
Company Analysis	2024/12/27 15:19
End of Day Share Price	2024/12/23 00:00
Earnings	2024/09/30
Annual Earnings	2023/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

Package	Data	Timeframe	Example US Source ^*
Company Financials	10 years	Income statement Cash flow statement Balance sheet	SEC Form 10-K SEC Form 10-Q
Analyst Consensus Estimates	+3 years	Forecast financials Analyst price targets	Analyst Research Reports Blue Matrix
Market Prices	30 years	Stock prices Dividends, Splits and Actions	ICE Market Data SEC Form S-1
Ownership	10 years	Top shareholders Insider trading	SEC Form 4 SEC Form 13D
Management	10 years	Leadership team Board of directors	SEC Form 10-K SEC Form DEF 14A
Key Developments	10 years	Company announcements	SEC Form 8-K

^* example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on .

Analyst Sources

Saga Communications, Inc. is covered by 3 analysts. 1 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

Analyst	Institution
Michael Kupinski	NOBLE Capital Markets, Inc.
Aaron Syvertsen	Sidoti & Company, LLC
Marci Walner Ryvicker	Wells Fargo Securities, LLC