Harte Hanks Valuation

Is HHK1 undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

2/6

Valuation Score 2/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Sales vs Peers

  • Price-To-Sales vs Industry

  • Price-To-Sales vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of HHK1 when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: Insufficient data to calculate HHK1's fair value for valuation analysis.

Significantly Below Fair Value: Insufficient data to calculate HHK1's fair value for valuation analysis.


Key Valuation Metric

Which metric is best to use when looking at relative valuation for HHK1?

Key metric: As HHK1 is unprofitable we use its Price-To-Sales Ratio for relative valuation analysis.

The above table shows the Price to Sales ratio for HHK1. This is calculated by dividing HHK1's market cap by their current revenue.
What is HHK1's PS Ratio?
PS Ratio0.2x
SalesUS$187.60m
Market CapUS$42.82m

Price to Sales Ratio vs Peers

How does HHK1's PS Ratio compare to its peers?

The above table shows the PS ratio for HHK1 vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PSEstimated GrowthMarket Cap
Peer Average1.3x
SYZ SYZYGY
0.5x4.7%€37.8m
APM ad pepper media International
1.7x8.0%€37.3m
IFS Infas Holding
1xn/a€61.2m
M8G Verve Group
2x12.6%€762.2m
HHK1 Harte Hanks
0.2xn/a€42.8m

Price-To-Sales vs Peers: HHK1 is good value based on its Price-To-Sales Ratio (0.2x) compared to the peer average (1.3x).


Price to Sales Ratio vs Industry

How does HHK1's PS Ratio compare vs other companies in the DE Media Industry?

4 CompaniesPrice / SalesEstimated GrowthMarket Cap
TC1 Tele Columbus
0.2x2.9%US$105.66m
SBV Schwabenverlag
0.1xn/aUS$1.46m
53Y Bonhill Group
0.02xn/aUS$398.20k
69R Aventura Group
0.09xn/aUS$242.86k
No more companies available in this PS range
HHK1 0.2xIndustry Avg. 0.7xNo. of Companies4PS00.81.62.43.24+
4 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Sales vs Industry: HHK1 is good value based on its Price-To-Sales Ratio (0.2x) compared to the European Media industry average (0.6x).


Price to Sales Ratio vs Fair Ratio

What is HHK1's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

HHK1 PS Ratio vs Fair Ratio.
Fair Ratio
Current PS Ratio0.2x
Fair PS Ration/a

Price-To-Sales vs Fair Ratio: Insufficient data to calculate HHK1's Price-To-Sales Fair Ratio for valuation analysis.


Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

Analyst Forecast: Insufficient data to show price forecast.


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