Southern Cross Media Group Limited

DB:6MM Stock Report

Market Cap: €86.5m

Southern Cross Media Group Valuation

Is 6MM undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

5/6

Valuation Score 5/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Sales vs Peers

  • Price-To-Sales vs Industry

  • Price-To-Sales vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of 6MM when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: 6MM (€0.31) is trading below our estimate of fair value (€0.52)

Significantly Below Fair Value: 6MM is trading below fair value by more than 20%.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for 6MM?

Key metric: As 6MM is unprofitable we use its Price-To-Sales Ratio for relative valuation analysis.

The above table shows the Price to Sales ratio for 6MM. This is calculated by dividing 6MM's market cap by their current revenue.
What is 6MM's PS Ratio?
PS Ratio0.3x
SalesAU$499.41m
Market CapAU$139.14m

Price to Sales Ratio vs Peers

How does 6MM's PS Ratio compare to its peers?

The above table shows the PS ratio for 6MM vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PSEstimated GrowthMarket Cap
Peer Average0.5x
KA8 Klassik Radio
0.9xn/a€17.8m
WIG1 Sporttotal
0.4xn/a€17.0m
PSM ProSiebenSat.1 Media
0.3x2.7%€1.1b
RRTL RTL Group
0.6x4.8%€3.7b
6MM Southern Cross Media Group
0.3x0.8%€131.9m

Price-To-Sales vs Peers: 6MM is good value based on its Price-To-Sales Ratio (0.3x) compared to the peer average (0.5x).

Price to Sales Ratio vs Industry

How does 6MM's PS Ratio compare vs other companies in the DE Media Industry?

3 CompaniesPrice / SalesEstimated GrowthMarket Cap
SBV Schwabenverlag
0.1xn/aUS$1.46m
53Y Bonhill Group
0.02xn/aUS$398.20k
69R Aventura Group
0.09xn/aUS$242.86k
No more companies available in this PS range
6MM 0.3xIndustry Avg. 0.6xNo. of Companies3PS00.61.21.82.43+
3 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Sales vs Industry: 6MM is good value based on its Price-To-Sales Ratio (0.3x) compared to the European Media industry average (0.7x).

Price to Sales Ratio vs Fair Ratio

What is 6MM's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

6MM PS Ratio vs Fair Ratio.
Fair Ratio
Current PS Ratio0.3x
Fair PS Ratio0.5x

Price-To-Sales vs Fair Ratio: 6MM is good value based on its Price-To-Sales Ratio (0.3x) compared to the estimated Fair Price-To-Sales Ratio (0.5x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst 6MM forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
Current€0.34
€0.48
+42.0%
33.4%€0.74€0.31n/a5
Nov ’25€0.29
€0.48
+64.2%
33.4%€0.74€0.31n/a5
Oct ’25€0.28
€0.49
+78.6%
36.0%€0.75€0.30n/a7
Sep ’25€0.32
€0.52
+64.2%
34.4%€0.77€0.31n/a7
Aug ’25€0.38
€0.61
+61.7%
16.3%€0.77€0.46n/a7
Jul ’25€0.36
€0.61
+67.0%
16.3%€0.77€0.46n/a7
Jun ’25€0.42
€0.61
+44.8%
16.3%€0.77€0.46n/a7
May ’25€0.56
€0.61
+8.7%
15.9%€0.76€0.46n/a7
Apr ’25€0.56
€0.60
+7.5%
17.7%€0.75€0.41n/a7
Mar ’25€0.55
€0.61
+11.2%
33.0%€1.02€0.41n/a6
Feb ’25€0.60
€0.61
+1.7%
34.0%€1.04€0.43n/a6
Jan ’25€0.59
€0.61
+2.5%
34.0%€1.04€0.43n/a6
Dec ’24€0.61
€0.62
+1.5%
30.6%€1.02€0.44n/a7
Nov ’24€0.53
€0.62
+17.8%
30.6%€1.02€0.44€0.297
Oct ’24€0.45
€0.61
+35.2%
31.7%€1.00€0.44€0.287
Sep ’24€0.43
€0.61
+40.2%
31.7%€1.00€0.44€0.327
Aug ’24€0.56
€0.79
+40.9%
22.7%€1.09€0.57€0.387
Jul ’24€0.52
€0.82
+58.6%
21.5%€1.11€0.59€0.367
Jun ’24€0.43
€0.82
+88.3%
21.5%€1.11€0.59€0.427
May ’24€0.48
€0.82
+68.6%
22.9%€1.10€0.58€0.566
Apr ’24€0.53
€0.84
+60.2%
21.8%€1.15€0.61€0.567
Mar ’24€0.66
€0.84
+27.4%
21.8%€1.15€0.61€0.557
Feb ’24€0.74
€1.02
+38.1%
41.9%€2.01€0.65€0.607
Jan ’24€0.66
€1.07
+62.0%
43.2%€2.11€0.68€0.597
Dec ’23€0.71
€1.07
+50.6%
43.2%€2.11€0.68€0.617
Nov ’23€0.63
€1.07
+69.7%
43.2%€2.11€0.68€0.537

Analyst Forecast: Target price is more than 20% higher than the current share price, but analysts are not within a statistically confident range of agreement.

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