Shiseido Company Valuation

Is SHD undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

6/6

Valuation Score 6/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Sales vs Peers

  • Price-To-Sales vs Industry

  • Price-To-Sales vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of SHD when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: SHD (€17.32) is trading below our estimate of fair value (€23.87)

Significantly Below Fair Value: SHD is trading below fair value by more than 20%.


Key Valuation Metric

Which metric is best to use when looking at relative valuation for SHD?

Key metric: As SHD is barely profitable we use its Price-To-Sales Ratio for relative valuation analysis.

The above table shows the Price to Sales ratio for SHD. This is calculated by dividing SHD's market cap by their current revenue.
What is SHD's PS Ratio?
PS Ratio1.2x
SalesJP¥973.38b
Market CapJP¥1.13t

Price to Sales Ratio vs Peers

How does SHD's PS Ratio compare to its peers?

The above table shows the PS ratio for SHD vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PSEstimated GrowthMarket Cap
Peer Average7x
BEI Beiersdorf
2.9x5.1%€27.8b
HEN3 Henkel KGaA
1.6x2.9%€31.7b
2367 Giant Biogene Holding
11.1x20.9%HK$53.0b
500459 Procter & Gamble Hygiene and Health Care
12.3x10.3%₹516.3b
SHD Shiseido Company
1.2x5.6%€1.1t

Price-To-Sales vs Peers: SHD is good value based on its Price-To-Sales Ratio (1.2x) compared to the peer average (7x).


Price to Sales Ratio vs Industry

How does SHD's PS Ratio compare vs other companies in the European Personal Products Industry?

8 CompaniesPrice / SalesEstimated GrowthMarket Cap
SHD 1.2xIndustry Avg. 1.5xNo. of Companies9PS01.63.24.86.48+
8 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Sales vs Industry: SHD is good value based on its Price-To-Sales Ratio (1.2x) compared to the European Personal Products industry average (1.5x).


Price to Sales Ratio vs Fair Ratio

What is SHD's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

SHD PS Ratio vs Fair Ratio.
Fair Ratio
Current PS Ratio1.2x
Fair PS Ratio1.9x

Price-To-Sales vs Fair Ratio: SHD is good value based on its Price-To-Sales Ratio (1.2x) compared to the estimated Fair Price-To-Sales Ratio (1.9x).


Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst SHD forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
Current€17.32
€22.66
+30.9%
13.5%€28.82€18.79n/a14
Nov ’25€19.28
€25.86
+34.2%
19.2%€34.63€18.55n/a14
Oct ’25€24.49
€25.86
+5.6%
19.2%€34.63€18.55n/a14
Sep ’25€19.75
€29.47
+49.2%
17.6%€38.37€19.56n/a13
Aug ’25€27.90
€30.15
+8.1%
15.6%€35.93€20.86n/a12
Jul ’25€26.27
€30.23
+15.1%
15.8%€36.02€20.92n/a12
Jun ’25€29.54
€30.66
+3.8%
16.6%€36.40€20.55n/a11
May ’25€24.86
€28.32
+13.9%
18.9%€34.63€19.66n/a11
Apr ’25€25.08
€29.50
+17.6%
18.9%€36.08€20.48n/a11
Mar ’25€25.34
€29.91
+18.1%
18.3%€36.10€20.49n/a11
Feb ’25€25.82
€33.59
+30.1%
23.3%€47.31€21.79n/a13
Jan ’25€26.82
€35.28
+31.5%
22.6%€48.71€22.43n/a12
Dec ’24€24.79
€38.40
+54.9%
23.2%€51.34€21.91n/a14
Nov ’24€28.43
€45.55
+60.2%
14.4%€56.70€31.50€19.2815
Oct ’24€32.60
€46.08
+41.4%
13.8%€56.92€31.62€24.4915
Sep ’24€37.07
€46.17
+24.5%
13.8%€57.03€31.68€19.7515
Aug ’24€37.82
€46.69
+23.5%
12.7%€57.72€32.71€27.9015
Jul ’24€40.83
€46.98
+15.1%
12.6%€58.29€33.03€26.2715
Jun ’24€41.38
€47.64
+15.1%
11.1%€53.89€34.01€29.5416
May ’24€44.63
€47.76
+7.0%
10.1%€55.39€34.96€24.8616
Apr ’24€42.17
€49.22
+16.7%
10.1%€57.08€36.03€25.0816
Mar ’24€42.53
€48.05
+13.0%
13.8%€59.85€32.37€25.3416
Feb ’24€46.51
€48.11
+3.4%
14.9%€61.40€33.21€25.8216
Jan ’24€44.84
€44.38
-1.0%
14.9%€57.97€32.44€26.8216
Dec ’23€41.44
€43.65
+5.3%
15.1%€58.97€33.00€24.7917
Nov ’23€34.28
€41.04
+19.7%
15.9%€57.18€32.00€28.4318

Analyst Forecast: Target price is more than 20% higher than the current share price and analysts are within a statistically confident range of agreement.


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