Imperial Brands Valuation

Is ITB undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

5/6

Valuation Score 5/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of ITB when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: ITB (€28.21) is trading below our estimate of fair value (€86.23)

Significantly Below Fair Value: ITB is trading below fair value by more than 20%.


Key Valuation Metric

Which metric is best to use when looking at relative valuation for ITB?

Other financial metrics that can be useful for relative valuation.

ITB key valuation metrics and ratios. From Price to Earnings, Price to Sales and Price to Book to Price to Earnings Growth Ratio, Enterprise Value and EBITDA.
Key Statistics
Enterprise Value/Revenue1.7x
Enterprise Value/EBITDA8.2x
PEG Ratio12.3x

Price to Earnings Ratio vs Peers

How does ITB's PE Ratio compare to its peers?

The above table shows the PE ratio for ITB vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average11.7x
2914 Japan Tobacco
15.5x5.6%JP¥7.5t
SZU Südzucker
6.8x-6.3%€2.3b
13.7x7.2%₩13.0t
KWS KWS SAAT SE KGaA
10.8x2.3%€2.0b
ITB Imperial Brands
9.4x0.8%€19.6b

Price-To-Earnings vs Peers: ITB is good value based on its Price-To-Earnings Ratio (9.4x) compared to the peer average (11.7x).


Price to Earnings Ratio vs Industry

How does ITB's PE Ratio compare vs other companies in the Global Tobacco Industry?

0 CompaniesPrice / EarningsEstimated GrowthMarket Cap
Industry Avg.n/a19.2%
n/an/an/a
No. of CompaniesPE048121620

Fetching data

0 CompaniesPrice / EarningsEstimated GrowthMarket Cap
Industry Avg.n/a19.2%
n/an/an/a
No more companies

Price-To-Earnings vs Industry: ITB is good value based on its Price-To-Earnings Ratio (9.4x) compared to the Global Tobacco industry average (11.5x).


Price to Earnings Ratio vs Fair Ratio

What is ITB's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

ITB PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio9.4x
Fair PE Ratio19.7x

Price-To-Earnings vs Fair Ratio: ITB is good value based on its Price-To-Earnings Ratio (9.4x) compared to the estimated Fair Price-To-Earnings Ratio (19.7x).


Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst ITB forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
Current€28.21
€30.76
+9.0%
15.4%€43.26€24.03n/a10
Nov ’25€28.29
€30.76
+8.7%
15.4%€43.26€24.03n/a10
Oct ’25€25.76
€29.34
+13.9%
18.2%€43.13€23.96n/a10
Sep ’25€25.92
€27.22
+5.0%
19.4%€42.39€21.78n/a12
Aug ’25€25.46
€27.22
+6.9%
19.4%€42.39€21.78n/a12
Jul ’25€23.97
€27.22
+13.5%
19.4%€42.39€21.78n/a12
Jun ’25€22.77
€27.62
+21.3%
20.2%€42.16€21.67n/a12
May ’25€21.30
€26.46
+24.2%
22.6%€41.81€19.86n/a12
Apr ’25€20.95
€26.85
+28.2%
21.5%€42.15€21.08n/a12
Mar ’25€20.10
€26.79
+33.3%
20.7%€42.12€21.06n/a13
Feb ’25€22.60
€26.79
+18.5%
20.7%€42.12€21.06n/a13
Jan ’25€20.85
€26.31
+26.2%
20.3%€40.36€19.03n/a15
Dec ’24€21.65
€26.58
+22.8%
19.4%€40.34€19.02n/a15
Nov ’24€20.75
€26.63
+28.3%
19.3%€40.19€18.95€28.2915
Oct ’24€19.50
€26.93
+38.1%
18.0%€40.26€19.32€25.7615
Sep ’24€21.25
€27.58
+29.8%
17.3%€40.65€19.51€25.9216
Aug ’24€21.70
€27.58
+27.1%
17.3%€40.65€19.51€25.4616
Jul ’24€20.50
€27.59
+34.6%
17.2%€40.62€19.50€23.9716
Jun ’24€20.15
€28.35
+40.7%
14.4%€40.73€23.19€22.7717
May ’24€22.70
€27.70
+22.0%
14.1%€39.65€22.58€21.3017
Apr ’24€21.43
€27.60
+28.8%
14.1%€39.62€22.56€20.9517
Mar ’24€22.86
€27.60
+20.8%
14.1%€39.62€22.56€20.1017
Feb ’24€23.17
€27.48
+18.6%
14.1%€39.43€22.61€22.6017
Jan ’24€23.62
€28.24
+19.5%
12.7%€38.37€23.35€20.8517
Dec ’23€24.70
€28.30
+14.6%
12.8%€38.38€23.35€21.6517
Nov ’23€25.24
€27.06
+7.2%
15.1%€37.15€18.74€20.7518

Analyst Forecast: Target price is less than 20% higher than the current share price.


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