Vital Farms Management

Management criteria checks 2/4

Vital Farms' CEO is Russell Diez-Canseco, appointed in May 2019, has a tenure of 4.92 years. total yearly compensation is $2.16M, comprised of 28.9% salary and 71.1% bonuses, including company stock and options. directly owns 0.58% of the company’s shares, worth €6.08M. The average tenure of the management team and the board of directors is 3 years and 4.3 years respectively.

Key information

Russell Diez-Canseco

Chief executive officer

US$2.2m

Total compensation

CEO salary percentage	28.9%
CEO tenure	4.9yrs
CEO ownership	0.6%
Management average tenure	3yrs
Board average tenure	4.3yrs

Recent management updates

Recent updates

CEO Compensation Analysis

How has Russell Diez-Canseco's remuneration changed compared to Vital Farms's earnings?
Date	Total Compensation	Salary	Company Earnings
Dec 31 2023	n/a	n/a	US$26m
Sep 24 2023	n/a	n/a	US$20m
Jun 25 2023	n/a	n/a	US$16m
Mar 26 2023	n/a	n/a	US$10m
Dec 25 2022	US$2m	US$625k	US$1m
Sep 25 2022	n/a	n/a	-US$4m
Jun 26 2022	n/a	n/a	-US$6m
Mar 27 2022	n/a	n/a	-US$3m
Dec 26 2021	US$2m	US$486k	US$2m
Sep 26 2021	n/a	n/a	US$5m
Jun 27 2021	n/a	n/a	US$8m
Mar 28 2021	n/a	n/a	US$10m
Dec 27 2020	US$1m	US$391k	US$9m
Sep 27 2020	n/a	n/a	US$5m
Jun 28 2020	n/a	n/a	US$4m
Mar 29 2020	n/a	n/a	US$1m
Dec 29 2019	US$3m	US$328k	US$2m

Compensation vs Market: Russell's total compensation ($USD2.16M) is above average for companies of similar size in the German market ($USD1.29M).

Compensation vs Earnings: Russell's compensation has increased by more than 20% in the past year.

CEO

Russell Diez-Canseco (50 yo)

4.9yrs

Tenure

US$2,161,185

Compensation

Mr. Russell Diez-Canseco has been President and Chief Executive Officer of Vital Farms, Inc. since May 1, 2019 and as a Member of Board of Directors since December 2019 and served as Chief Operating Office...

Leadership Team

Name	Position	Tenure	Compensation	Ownership
Matthew O'Hayer	Founder & Executive Chairman	15.3yrs	no data	17.81% $ 187.9m
Russell Diez-Canseco	President	4.9yrs	US$2.16m	0.58% $ 6.1m
Peter Pappas	Chief Sales Officer	3.5yrs	US$1.34m	0.084% $ 890.2k
Thilo Wrede	CFO, Chief Accounting Officer & principal accounting officer	1.1yrs	no data	0.017% $ 176.5k
Jason Dale	Chief Operating Officer	4.3yrs	no data	0.057% $ 598.7k
Matthew Siler	Vice President of Investor Relations	3.1yrs	no data	no data
Joanne Bal	General Counsel	3yrs	US$1.19m	0.067% $ 704.0k
Kathryn McKeon	Chief Marketing Officer	2.3yrs	no data	0.029% $ 303.0k
Stephanie Coon	Senior Vice President of People & Strategy	2.3yrs	no data	0.054% $ 568.3k
Randy Jennings	Controller	no data	no data	no data

3.0yrs

Average Tenure

50.5yo

Average Age

Experienced Management: 5KH's management team is considered experienced (3 years average tenure).

Board Members

Name	Position	Tenure	Compensation	Ownership
Matthew O'Hayer	Founder & Executive Chairman	15.3yrs	no data	17.81% $ 187.9m
Russell Diez-Canseco	President	4.3yrs	US$2.16m	0.58% $ 6.1m
Denny Post	Lead Independent Director	4.3yrs	US$149.52k	0.034% $ 359.7k
Glenda Flanagan	Independent Director	3.8yrs	US$123.47k	0.047% $ 498.6k
Kelly Kennedy	Independent Director	4.3yrs	US$145.92k	0.047% $ 498.6k
Karl Khoury	Independent Director	9.3yrs	US$137.50k	0.36% $ 3.8m
Gisel Ruiz	Independent Director	3.9yrs	US$143.27k	0.069% $ 725.7k
Kofi Amoo-Gottfried	Independent Director	3.3yrs	US$125.00k	0.041% $ 430.1k

4.3yrs

Average Tenure

54yo

Average Age

Experienced Board: 5KH's board of directors are considered experienced (4.3 years average tenure).

Vital Farms Management

Management criteria checks 2/4

Key information

Recent management updates

Founder & Executive Chairman recently sold €3.9m worth of stock

Insufficient new directors

Vital Farms Announces Executive Changes

High number of new directors

Founder & Executive Chairman recently bought €92k worth of stock

High number of new and inexperienced directors

Recent updates

Vital Farms, Inc. to Report Q1, 2024 Results on May 09, 2024

Vital Farms, Inc. Refreshes its Entire Portfolio of Butter Products

Now 21% undervalued

Founder & Executive Chairman recently sold €3.9m worth of stock

Full year 2023 earnings released: EPS: US$0.62 (vs US$0.031 in FY 2022)

Vital Farms, Inc. Provides Earnings Guidance for the Year 2024

Vital Farms, Inc. to Report Q4, 2023 Results on Mar 07, 2024

Investor sentiment improves as stock rises 16%

Now 22% undervalued

Now 20% undervalued

Vital Farms, Inc. Provides Revenue Guidance for the Full Fiscal Year 2023

New minor risk - Shareholder dilution

Third quarter 2023 earnings released: EPS: US$0.11 (vs US$0.018 in 3Q 2022)

Vital Farms, Inc. to Report Q3, 2023 Results on Nov 02, 2023

Vital Farms, Inc. Updates Financial Guidance for the Fiscal Year 2023

Investor sentiment improves as stock rises 16%

New major risk - Share price stability

Vital Farms, Inc. Provides Earnings Guidance for the Full Fiscal Year 2023

Second quarter 2023 earnings released: EPS: US$0.16 (vs US$0.005 in 2Q 2022)

Insufficient new directors

Vital Farms, Inc. to Report Q2, 2023 Results on Aug 03, 2023

Investor sentiment deteriorates as stock falls 15%

New minor risk - Share price stability

Investor sentiment improves as stock rises 24%

Vital Farms, Inc. Provides Earnings Guidance for the Fiscal Year 2023

First quarter 2023 earnings released: EPS: US$0.17 (vs US$0.038 loss in 1Q 2022)

Full year 2022 earnings released: EPS: US$0.031 (vs US$0.061 in FY 2021)

Vital Farms Announces Executive Changes

High number of new directors

Third quarter 2022 earnings released: EPS: US$0.018 (vs US$0.033 loss in 3Q 2021)

Vital Farms, Inc. Re-Affirms Earnings Guidance for the Year of 2022

Vital Farms, Inc. to Report Q3, 2022 Results on Nov 03, 2022

Vital Farms Grows Roots in Regenerative Agriculture with the Launch of New Restorative Eggs

Second quarter 2022 earnings released: EPS: US$0.005 (vs US$0.098 in 2Q 2021)

Vital Farms, Inc. Provides Earnings Guidance for the Fiscal Year of 2022

Vital Farms, Inc. to Report Q2, 2022 Results on Aug 04, 2022

Founder & Executive Chairman recently bought €92k worth of stock

Vital Farms, Inc. Provides Earnings Guidance for the Fiscal Year 2022

First quarter 2022 earnings released: US$0.038 loss per share (vs US$0.088 profit in 1Q 2021)

High number of new and inexperienced directors

Vital Farms, Inc., Annual General Meeting, Jun 08, 2022

Vital Farms, Inc. to Report Q1, 2022 Results on May 05, 2022

Vital Farms Introduces True Blues, Pasture-Raised Heirloom Blue Eggs

Full year 2021 earnings: EPS in line with analyst expectations despite revenue beat

Vital Farms, Inc. to Report Q4, 2021 Results on Mar 10, 2022

Vital Farms, Inc. Announces the Resignation of Brent Drever from the Board of Directors

Vital Farms Appoints Kathryn McKeon as Chief Marketing Officer

Founder & Executive Chairman recently bought €79k worth of stock

Third quarter 2021 earnings released: US$0.033 loss per share (vs US$0.049 profit in 3Q 2020)

Founder & Executive Chairman recently bought €72k worth of stock

Founder & Executive Chairman recently bought €76k worth of stock

Vital Farms, Inc. Reaffirms Revenue Guidance for the Full Year of 2021

Second quarter 2021 earnings released: EPS US$0.098 (vs US$0.23 in 2Q 2020)

Vital Farms Introduces Breakfast Bars: Bite-Sized Comfort Food

Vital Farms, Inc.(NasdaqGM:VITL) dropped from Russell 3000E Value Index

First quarter 2021 earnings released: EPS US$0.088 (vs US$0.075 in 1Q 2020)

Vital Farms, Inc. Provides Earnings Guidance for the Full Fiscal Year 2021

Investor sentiment deteriorated over the past week

Investor sentiment deteriorated over the past week

Vital Farms, Inc. Provides Revenue Guidance for the Full Year of Fiscal 2021

Full year 2020 earnings released: EPS US$0.31 (vs US$0.092 in FY 2019)

Vital Farms, Inc. Appoints Matt Siler as Vice President of Investor Relations

Vital Farms, Inc. to Report Q4, 2020 Results on Mar 24, 2021

New 90-day low: €19.80

Vital Farms Appoints Kofi Amoo-Gottfried to Board of Directors

Vital Farms Announces Chief Financial Officer Transition

New 90-day low: €22.40

Vital Farms, Inc. has completed a Follow-on Equity Offering in the amount of $151.25 million.

New 90-day low: €26.20