DraftKings Inc.

DB:IK1 Stock Report

Market Cap: €10.1b

DraftKings Valuation

Is IK1 undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

3/6

Valuation Score 3/6

  • Below Future Cash Flow Value

  • Significantly Below Future Cash Flow Value

  • Price-To-Sales vs Peers

  • Price-To-Sales vs Industry

  • Price-To-Sales vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of IK1 when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Ultimate guide to DCF valuation for stock investing

Learn how to determine fair value like the best investors in the world.

Below Future Cash Flow Value: IK1 (€20.1) is trading below our estimate of future cash flow value (€87.81)

Significantly Below Future Cash Flow Value: IK1 is trading below future cash flow value by more than 20%.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for IK1?

Key metric: As IK1 is unprofitable we use its Price-To-Sales Ratio for relative valuation analysis.

The above table shows the Price to Sales ratio for IK1. This is calculated by dividing IK1's market cap by their current revenue.
What is IK1's PS Ratio?
PS Ratio1.9x
SalesUS$6.22b
Market CapUS$11.75b

Price to Sales Ratio vs Peers

How does IK1's PS Ratio compare to its peers?

The above table shows the PS ratio for IK1 vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PSEstimated GrowthMarket Cap
Peer Average1.4x
TIMA ZEAL Network
3.8x12.40%€903.1m
DHER Delivery Hero
0.7x9.29%€11.1b
0QM Angler Gaming
1x7.76%€428.9m
TUI1 TUI
0.1x2.21%€3.4b
IK1 DraftKings
1.9x11.74%€11.7b

Price-To-Sales vs Peers: IK1 is expensive based on its Price-To-Sales Ratio (1.9x) compared to the peer average (1.4x).

Historical Price to Sales Ratio

Historical Price to Sales Ratio compares a stock's price to its sales over time. Higher ratios indicate that investors are willing to pay more for the stock.

Fetching historical data

Price to Sales Ratio vs Industry

How does IK1's PS Ratio compare vs other companies in the DE Hospitality Industry?

2 CompaniesPrice / SalesEstimated GrowthMarket Cap
MS1 Marley Spoon Group
0.003x1.13%US$749.87k
9UX Hostmore
0.0006xn/aUS$138.43k
No more companies available in this PS range
IK1 1.9xIndustry Avg. 1.1xNo. of Companies3PS00.40.81.21.62+
2 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Sales vs Industry: IK1 is expensive based on its Price-To-Sales Ratio (1.9x) compared to the European Hospitality industry average (1x).

Price to Sales Ratio vs Fair Ratio

What is IK1's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

IK1 PS Ratio vs Fair Ratio.
Fair Ratio
Current PS Ratio1.9x
Fair PS Ratio2.8x

Price-To-Sales vs Fair Ratio: IK1 is good value based on its Price-To-Sales Ratio (1.9x) compared to the estimated Fair Price-To-Sales Ratio (2.8x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst IK1 forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
Current€20.10
€30.27
+50.58%
27.24%€65.34€17.20n/a36
Sep ’27€20.50
€30.30
+47.82%
27.41%€65.58€17.26n/a36
Aug ’27€20.50
€30.15
+47.09%
27.98%€64.15€15.60n/a35
Jul ’27€21.90
€30.68
+40.11%
27.98%€65.04€17.58n/a35
Jun ’27€23.80
€29.86
+25.44%
27.54%€63.65€17.20n/a35
May ’27€19.65
€29.70
+51.14%
27.65%€63.04€20.45n/a34
Apr ’27€18.67
€31.19
+67.07%
26.71%€65.62€20.72n/a34
Mar ’27€19.41
€30.60
+57.63%
26.93%€64.29€20.30n/a34
Feb ’27€23.89
€38.03
+59.19%
17.79%€61.55€25.30n/a34
Jan ’27€28.99
€37.80
+30.40%
19.37%€62.04€25.50n/a34
Dec ’26€28.86
€38.34
+32.89%
19.18%€62.88€25.84n/a34
Nov ’26€25.60
€43.76
+70.92%
15.58%€59.86€26.03n/a33
Oct ’26€31.00
€45.52
+46.82%
13.48%€58.80€28.12n/a33
Sep ’26€40.19
€47.28
+17.65%
12.73%€67.21€34.04€20.5033
Aug ’26€37.48
€46.28
+23.48%
14.01%€67.36€31.95€20.5033
Jul ’26€35.66
€44.95
+26.07%
14.05%€62.77€30.54€21.9034
Jun ’26€30.53
€46.86
+53.53%
14.10%€65.18€31.71€23.8032
May ’26€28.33
€47.58
+67.99%
14.95%€65.91€30.76€19.6532
Apr ’26€30.32
€53.18
+75.43%
15.02%€69.29€32.33€18.6732
Mar ’26€40.63
€55.70
+37.10%
14.54%€72.32€33.75€19.4134
Feb ’26€41.00
€49.68
+21.19%
15.20%€73.95€33.61€23.8935
Jan ’26€35.84
€48.87
+36.36%
16.25%€73.42€33.37€28.9935
Dec ’25€40.68
€48.11
+18.28%
16.69%€73.06€31.31€28.8635
Nov ’25€32.80
€46.19
+40.81%
17.11%€71.21€29.59€25.6035
Oct ’25€33.95
€44.42
+30.86%
19.29%€79.71€28.66€31.0035
Sep ’25€30.33
€43.97
+44.99%
19.81%€79.52€28.59€40.1934
€29.84
Fair Value
32.6% undervalued intrinsic discount
36
Number of Analysts

Analyst Forecast: Target price is more than 20% higher than the current share price, but analysts are not within a statistically confident range of agreement.

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/09/10 05:45
End of Day Share Price 2026/09/10 00:00
Earnings2026/06/30
Annual Earnings2025/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

DraftKings Inc. is covered by 52 analysts. 34 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Pierre-Marie D'OrnanoArete Research Services LLP
Brandt MontourBarclays
Jack CummingsBerenberg