Marley Spoon Group Valuation
Is MS1 undervalued compared to its fair value, analyst forecasts and its price relative to the market?
Valuation Score
5/6Valuation Score 5/6
Below Fair Value
Significantly Below Fair Value
Price-To-Sales vs Peers
Price-To-Sales vs Industry
Price-To-Sales vs Fair Ratio
Analyst Forecast
Share Price vs Fair Value
What is the Fair Price of MS1 when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.
Below Fair Value: MS1 (€1.03) is trading below our estimate of fair value (€22.02)
Significantly Below Fair Value: MS1 is trading below fair value by more than 20%.
Key Valuation Metric
Which metric is best to use when looking at relative valuation for MS1?
Key metric: As MS1 is unprofitable we use its Price-To-Sales Ratio for relative valuation analysis.
| What is MS1's PS Ratio? | |
|---|---|
| PS Ratio | 0.1x |
| Sales | €177.43m |
| Market Cap | €19.03m |
| Key Statistics | |
|---|---|
| Enterprise Value/Revenue | 0.5x |
| Enterprise Value/EBITDA | n/a |
| PEG Ratio | n/a |
Price to Sales Ratio vs Peers
How does MS1's PS Ratio compare to its peers?
| Company | Forward PS | Estimated Growth | Market Cap |
|---|---|---|---|
| Peer Average | 0.8x | ||
EMH pferdewetten.de | 1x | 27.3% | €20.6m |
NHB0 Nebelhornbahn-Aktiengesellschaft | 1.4x | n/a | €21.6m |
ACX bet-at-home.com | 0.4x | 9.0% | €17.7m |
RGB Regenbogen | 0.5x | n/a | €13.3m |
MS1 Marley Spoon Group | 0.1x | 10.0% | €19.0m |
Price-To-Sales vs Peers: MS1 is good value based on its Price-To-Sales Ratio (0.1x) compared to the peer average (0.8x).
Price to Sales Ratio vs Industry
How does MS1's PS Ratio compare vs other companies in the DE Hospitality Industry?
| 2 Companies | Price / Sales | Estimated Growth | Market Cap |
|---|---|---|---|
| Industry Avg. | 1.1x | 9.3% | |
MS1 Marley Spoon Group | 0.1x | 10.0% | US$19.73m |
9UX Hostmore | 0.0006x | n/a | US$138.43k |
| 2 Companies | Estimated Growth | Market Cap | |
|---|---|---|---|
| Industry Avg. | 1.1x | 69.9% | |
MS1 Marley Spoon Group | 0.1x | 43.7% | US$19.73m |
Price-To-Sales vs Industry: MS1 is good value based on its Price-To-Sales Ratio (0.1x) compared to the European Hospitality industry average (1.1x).
Price to Sales Ratio vs Fair Ratio
What is MS1's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.
| Fair Ratio | |
|---|---|
| Current PS Ratio | 0.1x |
| Fair PS Ratio | 0.4x |
Price-To-Sales vs Fair Ratio: MS1 is good value based on its Price-To-Sales Ratio (0.1x) compared to the estimated Fair Price-To-Sales Ratio (0.4x).
Analyst Price Targets
What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?
| Date | Share Price | Average 1Y Price Target | Dispersion | High | Low | 1Y Actual price | Analysts |
|---|---|---|---|---|---|---|---|
| Current | €1.03 | €3.82 +270.6% | 23.0% | €4.90 | €2.75 | n/a | 3 |
| Dec ’25 | €0.96 | €3.82 +297.6% | 23.0% | €4.90 | €2.75 | n/a | 3 |
| Nov ’25 | €0.81 | €5.10 +529.6% | 27.5% | €6.50 | €3.70 | n/a | 2 |
| Oct ’25 | €1.14 | €5.10 +347.4% | 27.5% | €6.50 | €3.70 | n/a | 2 |
| Sep ’25 | €1.28 | €5.10 +298.4% | 27.5% | €6.50 | €3.70 | n/a | 2 |
| Aug ’25 | €1.31 | €6.30 +380.9% | 3.2% | €6.50 | €6.10 | n/a | 2 |
| Jul ’25 | €1.57 | €6.30 +301.3% | 3.2% | €6.50 | €6.10 | n/a | 2 |
| Jun ’25 | €1.88 | €6.30 +235.1% | 3.2% | €6.50 | €6.10 | n/a | 2 |
| May ’25 | €2.80 | €6.40 +128.6% | 1.6% | €6.50 | €6.30 | n/a | 2 |
| Apr ’25 | €3.70 | €6.35 +71.6% | 2.4% | €6.50 | €6.20 | n/a | 2 |
| Mar ’25 | €3.30 | €6.35 +92.4% | 2.4% | €6.50 | €6.20 | n/a | 2 |
| Feb ’25 | €2.32 | €6.35 +173.7% | 2.4% | €6.50 | €6.20 | n/a | 2 |
| Jan ’25 | €2.46 | €8.50 +245.5% | 23.5% | €10.50 | €6.50 | n/a | 2 |
| Dec ’24 | €3.42 | €8.50 +148.5% | 23.5% | €10.50 | €6.50 | €0.96 | 2 |
Analyst Forecast: Target price is more than 20% higher than the current share price, but analysts are not within a statistically confident range of agreement.
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Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2024/12/19 12:14 |
| End of Day Share Price | 2024/12/19 00:00 |
| Earnings | 2023/06/30 |
| Annual Earnings | 2022/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
| |
| Ownership | 10 years |
| |
| Management | 10 years |
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| Key Developments | 10 years |
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* example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on .
Analyst Sources
Marley Spoon Group SE is covered by 4 analysts. 3 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Trion Reid | Berenberg |
| Christian Sandherr | NuWays AG |
| Marius Fuhrberg | Warburg Research GmbH |