Cricut Management
Management criteria checks 1/4
Cricut's CEO is Ashish Arora, appointed in Feb 2012, has a tenure of 11.75 years. total yearly compensation is $49.63M, comprised of 1% salary and 99% bonuses, including company stock and options. directly owns 13.11% of the company’s shares, worth €232.72M. The average tenure of the management team and the board of directors is 4.8 years and 2.7 years respectively.
Key information
Ashish Arora
Chief executive officer
US$49.6m
Total compensation
| CEO salary percentage | 1.0% |
| CEO tenure | 11.8yrs |
| CEO ownership | 13.1% |
| Management average tenure | 4.8yrs |
| Board average tenure | 2.7yrs |
Recent management updates
Recent updates
CEO Compensation Analysis
| Date | Total Compensation | Salary | Company Earnings |
|---|---|---|---|
| Jun 30 2023 | n/a | n/a | US$48m |
| Mar 31 2023 | n/a | n/a | US$46m |
| Dec 31 2022 | US$50m | US$474k | US$61m |
| Sep 30 2022 | n/a | n/a | US$62m |
| Jun 30 2022 | n/a | n/a | US$79m |
| Mar 31 2022 | n/a | n/a | US$115m |
| Dec 31 2021 | US$39m | US$464k | US$140m |
| Sep 30 2021 | n/a | n/a | US$190m |
| Jun 30 2021 | n/a | n/a | US$205m |
| Mar 31 2021 | n/a | n/a | US$191m |
| Dec 31 2020 | US$7m | US$453k | US$155m |
| Sep 30 2020 | n/a | n/a | US$101m |
| Dec 31 2019 | US$3m | US$447k | US$39m |
Compensation vs Market: Ashish's total compensation ($USD49.63M) is above average for companies of similar size in the German market ($USD1.56M).
Compensation vs Earnings: Ashish's compensation has increased by more than 20% whilst company earnings have fallen more than 20% in the past year.
CEO
Ashish Arora (55 yo)
11.8yrs
Tenure
US$49,625,708
Compensation
Mr. Ashish Arora has been the Chief Executive Officer and President of Cricut, Inc. since February 7, 2012 and also serves as its Director since March 2021. Mr. Arora has experience in the consumer technol...
Leadership Team
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| CEO, President & Director | 11.8yrs | US$49.63m | 13.11% € 232.7m | |
| Chief Financial Officer | 1.6yrs | US$9.47m | 0.25% € 4.4m | |
| Executive VP | 7yrs | US$5.55m | 0.26% € 4.6m | |
| VP of Accounting & Corporate Controller | no data | no data | 0.052% € 916.5k | |
| Executive Vice President of Marketing | 4.8yrs | no data | no data | |
| Senior Vice President of Human Resources | no data | no data | no data | |
| Executive Vice President of Direct-to-Consumer & Consumable | no data | no data | no data | |
| Executive Vice President of International Sales | no data | no data | no data | |
| Executive Vice President of Platform Development | no data | no data | no data | |
| Executive Vice President of Sales & Channel Marketing | 2.1yrs | no data | no data | |
| Senior Vice President of Finance | no data | no data | no data |
4.8yrs
Average Tenure
55yo
Average Age
Experienced Management: 398's management team is considered experienced (4.8 years average tenure).
Board Members
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| CEO, President & Director | 2.7yrs | US$49.63m | 13.11% € 232.7m | |
| Director | 2.7yrs | no data | 0.53% € 9.4m | |
| Director | 2.7yrs | no data | 1.33% € 23.7m | |
| Independent Director | 2.7yrs | US$160.14k | 0.023% € 410.3k | |
| Independent Director | 2.7yrs | no data | 0.69% € 12.2m | |
| Independent Director | 2.7yrs | US$175.14k | 0.033% € 593.2k | |
| Chairman of the Board | 2.7yrs | no data | 0.42% € 7.4m |
2.7yrs
Average Tenure
59yo
Average Age
Experienced Board: 398's board of directors are not considered experienced ( 2.7 years average tenure), which suggests a new board.
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2023/11/01 08:09 |
| End of Day Share Price | 2023/08/04 00:00 |
| Earnings | 2023/06/30 |
| Annual Earnings | 2022/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
|
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| Market Prices | 30 years |
| |
| Ownership | 10 years |
| |
| Management | 10 years |
| |
| Key Developments | 10 years |
|
* example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.
Analysis Model and Snowflake
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Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on .
Analyst Sources
Cricut, Inc. is covered by 7 analysts. 3 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Adrienne Yih-Tennant | Barclays |
| James Suva | Citigroup Inc |
| Asiya Merchant | Citigroup Inc |