398 Stock Overview

Engages in the design, marketing, and distribution of a creativity platform that enables users to turn ideas into professional-looking handmade goods. More details

398 fundamental analysis
Snowflake Score
Valuation	0/6
Future Growth	1/6
Past Performance	1/6
Financial Health	6/6
Dividends	0/6

Rewards

Revenue is forecast to grow 7.17% per year

Risk Analysis

Earnings have declined by 5.5% per year over past 5 years

Shares are highly illiquid

Significant insider selling over the past 3 months

My Notes

Capture your thoughts, links and company narrative

Cricut, Inc. Competitors

Einhell Germany

XTRA:EIN3

€711.1m

Hugo Boss

XTRA:BOSS

€3.0b

Surteco Group

XTRA:SUR

€300.8m

Brilliant

HMSE:BAG

€6.3m

Price History & Performance

Summary of share price highs, lows and changes for Cricut
Historical stock prices
Current Share Price	US$9.85
52 Week High	US$10.80
52 Week Low	US$9.85
Beta	0.26
1 Month Change	0%
3 Month Change	-3.43%
1 Year Change	n/a
3 Year Change	n/a
5 Year Change	n/a
Change since IPO	-1.50%

Recent updates

Shareholder Returns

	398	DE Consumer Durables	DE Market
7D	0%	-0.7%	0.6%
1Y	n/a	9.6%	7.2%

Return vs Industry: Insufficient data to determine how 398 performed against the German Consumer Durables industry.

Return vs Market: Insufficient data to determine how 398 performed against the German Market.

Price Volatility

Is 398's price volatile compared to industry and market?
398 volatility
398 Average Weekly Movement	n/a
Consumer Durables Industry Average Movement	4.2%
Market Average Movement	4.9%
10% most volatile stocks in DE Market	11.7%
10% least volatile stocks in DE Market	2.4%

Stable Share Price: 398 has not had significant price volatility in the past 3 months.

Volatility Over Time: Insufficient data to determine 398's volatility change over the past year.

About the Company

Founded	Employees	CEO	Website
1969	680	Ashish Arora	cricut.com

Cricut, Inc. engages in the design and marketing of a creativity platform that enables users to turn ideas into professional-looking handmade goods. It operates in three segments: Connected Machines, Subscriptions, and Accessories and Materials. The company offers connected machines, design apps, and accessories and materials for users to create personalized birthday cards, mugs, T-shirts, and large-scale interior decorations.

Cricut, Inc. Fundamentals Summary

How do Cricut's earnings and revenue compare to its market cap?
398 fundamental statistics
Market cap	€1.77b
Earnings (TTM)	€45.86m
Revenue (TTM)	€772.89m

38.1x

P/E Ratio

2.3x

P/S Ratio

Is 398 overvalued?

See Fair Value and valuation analysis

Earnings & Revenue

Key profitability statistics from the latest earnings report (TTM)
398 income statement (TTM)
Revenue	US$816.75m
Cost of Revenue	US$486.98m
Gross Profit	US$329.77m
Other Expenses	US$281.31m
Earnings	US$48.46m

Last Reported Earnings

Jun 30, 2023

Next Earnings Date

Nov 07, 2023

Earnings per share (EPS)	0.22
Gross Margin	40.38%
Net Profit Margin	5.93%
Debt/Equity Ratio	0%

How did 398 perform over the long term?

See historical performance and comparison

Company Analysis and Financial Data Status

Data	Last Updated (UTC time)
Company Analysis	2023/11/01 05:32
End of Day Share Price	2023/08/04 00:00
Earnings	2023/06/30
Annual Earnings	2022/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

Package	Data	Timeframe	Example US Source ^*
Company Financials	10 years	Income statement Cash flow statement Balance sheet	SEC Form 10-K SEC Form 10-Q
Analyst Consensus Estimates	+3 years	Forecast financials Analyst price targets	Analyst Research Reports Blue Matrix
Market Prices	30 years	Stock prices Dividends, Splits and Actions	ICE Market Data SEC Form S-1
Ownership	10 years	Top shareholders Insider trading	SEC Form 4 SEC Form 13D
Management	10 years	Leadership team Board of directors	SEC Form 10-K SEC Form DEF 14A
Key Developments	10 years	Company announcements	SEC Form 8-K

^* example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on .

Analyst Sources

Cricut, Inc. is covered by 7 analysts. 3 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

Analyst	Institution
Adrienne Yih-Tennant	Barclays
James Suva	Citigroup Inc
Asiya Merchant	Citigroup Inc