Hugo Boss Valuation

Is BOSA undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

5/6

Valuation Score 5/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of BOSA when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: BOSA (€7.8) is trading below our estimate of fair value (€11.22)

Significantly Below Fair Value: BOSA is trading below fair value by more than 20%.


Key Valuation Metric

Which metric is best to use when looking at relative valuation for BOSA?

Key metric: As BOSA is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for BOSA. This is calculated by dividing BOSA's market cap by their current earnings.
What is BOSA's PE Ratio?
PE Ratio13x
Earnings€215.37m
Market Cap€2.80b

Price to Earnings Ratio vs Peers

How does BOSA's PE Ratio compare to its peers?

The above table shows the PE ratio for BOSA vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average37.9x
BIJ Bijou Brigitte modische Accessoires
11.1xn/a€267.5m
ADS adidas
100.8x38.1%€38.4b
PUM PUMA
27.1x18.6%€7.0b
EIN3 Einhell Germany
12.4x9.2%€725.8m
BOSA Hugo Boss
13x13.2%€2.8b

Price-To-Earnings vs Peers: BOSA is good value based on its Price-To-Earnings Ratio (13x) compared to the peer average (37.9x).


Price to Earnings Ratio vs Industry

How does BOSA's PE Ratio compare vs other companies in the European Luxury Industry?

4 CompaniesPrice / EarningsEstimated GrowthMarket Cap
BOSA 13.0xIndustry Avg. 14.2xNo. of Companies6PE0816243240+
4 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Earnings vs Industry: BOSA is good value based on its Price-To-Earnings Ratio (13x) compared to the European Luxury industry average (14.2x).


Price to Earnings Ratio vs Fair Ratio

What is BOSA's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

BOSA PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio13x
Fair PE Ratio18x

Price-To-Earnings vs Fair Ratio: BOSA is good value based on its Price-To-Earnings Ratio (13x) compared to the estimated Fair Price-To-Earnings Ratio (18x).


Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

Analyst Forecast: Insufficient data to show price forecast.


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