Cricut Management
Management criteria checks 3/4
Cricut's CEO is Ashish Arora, appointed in Feb 2012, has a tenure of 12.33 years. total yearly compensation is $18.23M, comprised of 2.7% salary and 97.3% bonuses, including company stock and options. directly owns 13.11% of the company’s shares, worth €163.22M. The average tenure of the management team and the board of directors is 5.4 years and 3.3 years respectively.
Key information
Ashish Arora
Chief executive officer
US$18.2m
Total compensation
| CEO salary percentage | 2.7% |
| CEO tenure | 12.3yrs |
| CEO ownership | 13.1% |
| Management average tenure | 5.4yrs |
| Board average tenure | 3.3yrs |
Recent management updates
Recent updates
CEO Compensation Analysis
| Date | Total Compensation | Salary | Company Earnings |
|---|---|---|---|
| Mar 31 2024 | n/a | n/a | US$64m |
| Dec 31 2023 | US$18m | US$490k | US$54m |
| Sep 30 2023 | n/a | n/a | US$53m |
| Jun 30 2023 | n/a | n/a | US$48m |
| Mar 31 2023 | n/a | n/a | US$46m |
| Dec 31 2022 | US$50m | US$474k | US$61m |
| Sep 30 2022 | n/a | n/a | US$62m |
| Jun 30 2022 | n/a | n/a | US$79m |
| Mar 31 2022 | n/a | n/a | US$115m |
| Dec 31 2021 | US$39m | US$464k | US$140m |
| Sep 30 2021 | n/a | n/a | US$190m |
| Jun 30 2021 | n/a | n/a | US$205m |
| Mar 31 2021 | n/a | n/a | US$191m |
| Dec 31 2020 | US$7m | US$453k | US$155m |
| Sep 30 2020 | n/a | n/a | US$101m |
| Dec 31 2019 | US$3m | US$447k | US$39m |
Compensation vs Market: Ashish's total compensation ($USD18.23M) is above average for companies of similar size in the German market ($USD1.49M).
Compensation vs Earnings: Ashish's compensation has been consistent with company performance over the past year.
CEO
Ashish Arora (56 yo)
12.3yrs
Tenure
US$18,225,480
Compensation
Mr. Ashish Arora has been the Chief Executive Officer and President of Cricut, Inc. since February 7, 2012 and also serves as its Director since March 2021. Mr. Arora has experience in the consumer technol...
Leadership Team
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| CEO, President & Director | 12.3yrs | US$18.23m | 13.11% $ 163.2m | |
| Chief Financial Officer | 2.2yrs | US$2.78m | 0.28% $ 3.5m | |
| Executive VP of General Counsel & Human Resources and Corporate Secretary | 7.6yrs | US$1.49m | 0.25% $ 3.1m | |
| Vice President of Operations | no data | no data | no data | |
| VP of Accounting & Corporate Controller | no data | no data | 0.057% $ 704.8k | |
| Senior Vice President of Finance | no data | no data | no data | |
| Executive Vice President Marketing & Creative | 5.4yrs | no data | no data | |
| Executive Vice President of Sales & Channel Marketing | 2.7yrs | no data | no data | |
| Executive Vice President of Direct-to-Consumer & Consumable | no data | no data | no data | |
| Executive Vice President of International Sales | no data | no data | no data | |
| Executive Vice President of Platform Development | no data | no data | no data | |
| Executive Vice President of Product & Member Care | no data | no data | no data |
5.4yrs
Average Tenure
58yo
Average Age
Experienced Management: 398's management team is seasoned and experienced (5.4 years average tenure).
Board Members
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| CEO, President & Director | 3.3yrs | US$18.23m | 13.11% $ 163.2m | |
| Director | 3.3yrs | no data | 0.53% $ 6.7m | |
| Director | 3.3yrs | no data | 1.35% $ 16.8m | |
| Independent Director | 3.3yrs | US$180.14k | 0.032% $ 396.4k | |
| Independent Director | 3.3yrs | US$10.00k | 0.70% $ 8.7m | |
| Independent Director | 3.3yrs | US$209.60k | 0.042% $ 526.6k | |
| Chairman of the Board | 3.3yrs | no data | 0.57% $ 7.1m |
3.3yrs
Average Tenure
60yo
Average Age
Experienced Board: 398's board of directors are considered experienced (3.3 years average tenure).