Harley-Davidson Management
Management criteria checks 2/4
Harley-Davidson's CEO is Artie Starrs, appointed in Oct 2025, has a tenure of less than a year. total yearly compensation is $8.59M, comprised of 3.5% salary and 96.5% bonuses, including company stock and options. directly owns 0.014% of the company’s shares, worth €306.70K. The average tenure of the management team and the board of directors is 2.5 years and 3.8 years respectively.
Key information
Artie Starrs
Chief executive officer
US$8.6m
Total compensation
| CEO salary percentage | 3.54% |
| CEO tenure | less than a year |
| CEO ownership | 0.01% |
| Management average tenure | 2.5yrs |
| Board average tenure | 3.8yrs |
Recent management updates
Recent updates
CEO Compensation Analysis
| Date | Total Compensation | Salary | Company Earnings |
|---|---|---|---|
| Mar 31 2026 | n/a | n/a | US$230m |
| Dec 31 2025 | US$9m | US$304k | US$339m |
Compensation vs Market: Artie's total compensation ($USD8.59M) is above average for companies of similar size in the German market ($USD2.18M).
Compensation vs Earnings: Insufficient data to compare Artie's compensation with company performance.
CEO
Artie Starrs (47 yo)
Mr. Arthur Francis Starrs, III, also known as Artie, has been Chief Executive Officer, President and Director of Harley-Davidson, Inc. since October 1, 2025. He was Chief Executive Officer at Topgolf Inter...
Leadership Team
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| CEO, President & Director | less than a year | US$8.59m | 0.014% € 306.7k | |
| CFO & Chief Commercial Officer | 2.9yrs | US$2.46m | 0.047% € 1.0m | |
| Chief Marketing & Technology Officer | less than a year | US$2.59m | no data | |
| Chief Legal | 6.5yrs | US$1.47m | 0.029% € 625.9k | |
| Chief Operating Officer | less than a year | US$1.78m | 0.0040% € 87.0k | |
| Chief Accounting Officer | less than a year | no data | 0.0013% € 28.2k | |
| Director of Investor Relations | no data | no data | no data | |
| Chief Communications Officer | 2.3yrs | no data | no data | |
| Chief Human Resources Officer | 4.5yrs | no data | 0.016% € 343.5k | |
| Chief Stylist | no data | no data | no data | |
| VP of Product Management & Chief of Staff | 4.5yrs | no data | no data | |
| Senior Vice President of Harley-Davidson Financial Services | 2.6yrs | no data | 0.00017% € 3.7k |
Experienced Management: HAR's management team is considered experienced (2.5 years average tenure).
Board Members
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| CEO, President & Director | less than a year | US$8.59m | 0.014% € 306.7k | |
| Independent Director | less than a year | US$227.50k | 0.0028% € 59.4k | |
| Independent Chairman of the Board | 9.3yrs | US$458.75k | 0.039% € 843.3k | |
| Independent Director | 9.8yrs | US$287.50k | 0.026% € 570.1k | |
| Independent Director | 9.3yrs | US$280.00k | 0.0069% € 149.4k | |
| Independent Director | 5yrs | US$260.00k | 0.021% € 454.3k | |
| Independent Director | less than a year | US$231.25k | 0.0077% € 165.5k | |
| Independent Director | 1yr | US$255.00k | 0.016% € 352.1k | |
| Independent Director | 3.8yrs | US$260.00k | 0.013% € 275.9k |
Experienced Board: HAR's board of directors are considered experienced (3.8 years average tenure).
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/05/25 05:37 |
| End of Day Share Price | 2026/05/22 00:00 |
| Earnings | 2026/03/31 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
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Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Harley-Davidson, Inc. is covered by 29 analysts. 12 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| David Coleman | Argus Research Company |
| Craig Kennison | Baird |
| Felicia Kantor Hendrix | Barclays |