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Harley-Davidson DB:HAR Stock Report

Last Price

€29.10

Market Cap

€3.8b

7D

-0.3%

1Y

-12.4%

Updated

26 Dec, 2024

Data

Company Financials +

Harley-Davidson, Inc.

DB:HAR Stock Report

Market Cap: €3.8b

HAR Stock Overview

Manufactures and sells motorcycles in the United States and internationally. More details

HAR fundamental analysis
Snowflake Score
Valuation4/6
Future Growth1/6
Past Performance2/6
Financial Health4/6
Dividends3/6

Rewards

Trading at 1.2% below our estimate of its fair value

Earnings are forecast to grow 2.46% per year

Analysts in good agreement that stock price will rise by 22%

Risk Analysis

Debt is not well covered by operating cash flow

Unstable dividend track record


My Notes

Capture your thoughts, links and company narrative

Harley-Davidson, Inc. Competitors

Schaeffler

XTRA:SHA0

€3.9b

Porsche Automobil Holding

XTRA:PAH3

€10.8b

HELLA GmbH KGaA

XTRA:HLE

€10.0b

Continental

XTRA:CON

€12.8b

Price History & Performance

Summary of share price highs, lows and changes for Harley-Davidson
Historical stock prices
Current Share PriceUS$29.10
52 Week HighUS$40.58
52 Week LowUS$28.61
Beta1.48
1 Month Change-9.99%
3 Month Change-15.31%
1 Year Change-12.40%
3 Year Change-11.04%
5 Year Change-11.40%
Change since IPO-22.40%

Recent News & Updates

Recent updates

Shareholder Returns

HARDE AutoDE Market
7D-0.3%-0.9%-0.3%
1Y-12.4%-22.6%7.0%

Return vs Industry: HAR exceeded the German Auto industry which returned -23% over the past year.

Return vs Market: HAR underperformed the German Market which returned 6.8% over the past year.

Price Volatility

Is HAR's price volatile compared to industry and market?
HAR volatility
HAR Average Weekly Movement5.6%
Auto Industry Average Movement4.1%
Market Average Movement4.9%
10% most volatile stocks in DE Market11.6%
10% least volatile stocks in DE Market2.4%

Stable Share Price: HAR has not had significant price volatility in the past 3 months compared to the German market.

Volatility Over Time: HAR's weekly volatility (6%) has been stable over the past year.

About the Company

FoundedEmployeesCEOWebsite
19036,400Jochen Zeitzwww.harley-davidson.com

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services.

Harley-Davidson, Inc. Fundamentals Summary

How do Harley-Davidson's earnings and revenue compare to its market cap?
HAR fundamental statistics
Market cap€3.77b
Earnings (TTM)€574.61m
Revenue (TTM)€5.33b

6.6x

P/E Ratio

0.7x

P/S Ratio

Is HAR overvalued?

See Fair Value and valuation analysis

Earnings & Revenue

Key profitability statistics from the latest earnings report (TTM)
HAR income statement (TTM)
RevenueUS$5.55b
Cost of RevenueUS$3.20b
Gross ProfitUS$1.58b
Other ExpensesUS$979.56m
EarningsUS$598.06m

Last Reported Earnings

Sep 30, 2024

Next Earnings Date

n/a

Earnings per share (EPS)4.70
Gross Margin28.41%
Net Profit Margin10.77%
Debt/Equity Ratio227.8%

How did HAR perform over the long term?

See historical performance and comparison

Dividends

2.2%

Current Dividend Yield

15%

Payout Ratio

Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2024/12/26 05:39
End of Day Share Price 2024/12/23 00:00
Earnings2024/09/30
Annual Earnings2023/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on .

Analyst Sources

Harley-Davidson, Inc. is covered by 37 analysts. 12 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
David ColemanArgus Research Company
Craig KennisonBaird
Ishan MajumdarBaptista Research