eBay Valuation

Is EBAY undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

5/6

Valuation Score 5/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of EBAY when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: EBAY ($74.43) is trading below our estimate of fair value ($118.88)

Significantly Below Fair Value: EBAY is trading below fair value by more than 20%.


Key Valuation Metric

Which metric is best to use when looking at relative valuation for EBAY?

Key metric: As EBAY is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for EBAY. This is calculated by dividing EBAY's market cap by their current earnings.
What is EBAY's PE Ratio?
PE Ratio14.5x
EarningsUS$2.03b
Market CapUS$29.42b

Price to Earnings Ratio vs Peers

How does EBAY's PE Ratio compare to its peers?

The above table shows the PE ratio for EBAY vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average21x
FALABELLA Falabella
25.7x22.2%CL$8.5t
COPEC Empresas Copec
7.7x1.1%CL$7.8t
NPN Naspers
12x28.8%R681.3b
DOL Dollarama
38.4x9.8%CA$41.5b
EBAY eBay
14.5x2.3%US$29.4b

Price-To-Earnings vs Peers: EBAY is good value based on its Price-To-Earnings Ratio (14.5x) compared to the peer average (21x).


Price to Earnings Ratio vs Industry

How does EBAY's PE Ratio compare vs other companies in the Global Multiline Retail Industry?

6 CompaniesPrice / EarningsEstimated GrowthMarket Cap
EBAY 14.5xIndustry Avg. 19.6xNo. of Companies21PE01632486480+
6 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Earnings vs Industry: EBAY is good value based on its Price-To-Earnings Ratio (14.5x) compared to the Global Multiline Retail industry average (19.6x).


Price to Earnings Ratio vs Fair Ratio

What is EBAY's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

EBAY PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio14.5x
Fair PE Ratio16.3x

Price-To-Earnings vs Fair Ratio: EBAY is good value based on its Price-To-Earnings Ratio (14.5x) compared to the estimated Fair Price-To-Earnings Ratio (16.3x).


Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst EBAY forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentUS$74.43
US$61.94
-16.8%
8.8%US$72.00US$50.00n/a28
Nov ’25US$74.43
US$61.22
-17.7%
9.5%US$72.00US$50.00n/a28
Oct ’25US$74.43
US$58.18
-21.8%
9.3%US$65.00US$45.00n/a28
Sep ’25US$74.43
US$57.38
-22.9%
10.1%US$65.00US$45.00n/a27
Aug ’25US$74.43
US$56.28
-24.4%
11.0%US$65.00US$45.00n/a27
Jul ’25US$74.43
US$53.17
-28.6%
11.4%US$65.00US$38.00n/a27
Jun ’25US$74.43
US$52.18
-29.9%
10.8%US$65.00US$38.00n/a26
May ’25US$74.43
US$51.16
-31.3%
10.4%US$62.00US$40.00n/a27
Apr ’25US$74.43
US$48.94
-34.2%
12.1%US$61.00US$35.00n/a26
Mar ’25US$74.43
US$47.87
-35.7%
12.4%US$61.00US$35.00n/a26
Feb ’25US$74.43
US$45.66
-38.7%
11.4%US$56.00US$32.00n/a27
Jan ’25US$74.43
US$45.26
-39.2%
11.5%US$56.00US$32.00n/a26
Dec ’24US$74.43
US$45.28
-39.2%
11.5%US$56.00US$32.00n/a26
Nov ’24US$74.43
US$48.44
-34.9%
12.3%US$60.00US$34.00US$74.4326
Oct ’24US$74.43
US$48.78
-34.5%
11.7%US$60.00US$34.00US$74.4325
Sep ’24US$74.43
US$49.01
-34.1%
11.5%US$60.00US$34.00US$74.4327
Aug ’24US$74.43
US$49.15
-34.0%
11.5%US$60.00US$34.00US$74.4327
Jul ’24US$74.43
US$49.26
-33.8%
11.4%US$60.00US$34.00US$74.4327
Jun ’24US$74.43
US$49.38
-33.6%
11.6%US$60.00US$34.00US$74.4326
May ’24US$74.43
US$49.35
-33.7%
11.6%US$60.00US$34.00US$74.4326
Apr ’24US$74.43
US$48.52
-34.8%
11.5%US$58.00US$33.00US$74.4325
Mar ’24US$74.43
US$48.44
-34.9%
11.5%US$58.00US$33.00US$74.4325
Feb ’24US$74.43
US$48.07
-35.4%
14.2%US$62.00US$32.00US$74.4325
Jan ’24US$74.43
US$47.79
-35.8%
13.2%US$62.00US$34.00US$74.4325
Dec ’23US$74.43
US$48.03
-35.5%
13.7%US$62.00US$34.00US$74.4324
Nov ’23US$74.43
US$49.78
-33.1%
15.0%US$66.00US$33.00US$74.4325

Analyst Forecast: Target price is less than 20% higher than the current share price.


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