eBay Inc.

SWX:EBAY Stock Report

Market Cap: CHF 30.1b

eBay Valuation

Is EBAY undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

4/6

Valuation Score 4/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of EBAY when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: EBAY (CHF66.83) is trading below our estimate of fair value (CHF102.94)

Significantly Below Fair Value: EBAY is trading below fair value by more than 20%.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for EBAY?

Key metric: As EBAY is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for EBAY. This is calculated by dividing EBAY's market cap by their current earnings.
What is EBAY's PE Ratio?
PE Ratio17.8x
EarningsUS$2.15b
Market CapUS$38.24b

Price to Earnings Ratio vs Peers

How does EBAY's PE Ratio compare to its peers?

The above table shows the PE ratio for EBAY vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average42x
JD JD.com
9x15.10%US$41.4b
DOL Dollarama
42.9x9.36%CA$56.2b
CPNG Coupang
106.8x42.59%US$41.6b
NPN Naspers
9.1x-0.027%R868.7b
EBAY eBay
17.8x4.04%CHF 38.2b

Price-To-Earnings vs Peers: EBAY is good value based on its Price-To-Earnings Ratio (17.8x) compared to the peer average (42x).

Price to Earnings Ratio vs Industry

How does EBAY's PE Ratio compare vs other companies in the Global Multiline Retail Industry?

6 CompaniesPrice / EarningsEstimated GrowthMarket Cap
EBAY 17.8xIndustry Avg. 19.3xNo. of Companies22PE01632486480+
6 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Earnings vs Industry: EBAY is good value based on its Price-To-Earnings Ratio (17.8x) compared to the Global Multiline Retail industry average (19.4x).

Price to Earnings Ratio vs Fair Ratio

What is EBAY's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

EBAY PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio17.8x
Fair PE Ration/a

Price-To-Earnings vs Fair Ratio: Insufficient data to calculate EBAY's Price-To-Earnings Fair Ratio for valuation analysis.

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst EBAY forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentCHF 66.83
CHF 74.75
+11.84%
12.80%CHF 91.48CHF 49.32n/a30
Dec ’26n/a
CHF 75.88
0%
12.80%CHF 92.87CHF 50.07n/a30
Nov ’26n/a
CHF 76.41
0%
12.66%CHF 92.53CHF 50.69n/a29
Oct ’26n/a
CHF 70.52
0%
11.88%CHF 81.34CHF 47.85n/a28
Sep ’26n/a
CHF 70.76
0%
11.96%CHF 81.95CHF 48.21n/a27
Aug ’26n/a
CHF 66.73
0%
17.90%CHF 82.12CHF 40.25n/a27
Jul ’26n/a
CHF 53.43
0%
12.74%CHF 62.68CHF 39.67n/a28
Jun ’26n/a
CHF 56.00
0%
13.00%CHF 66.00CHF 41.77n/a28
May ’26n/a
CHF 55.35
0%
13.08%CHF 65.54CHF 41.48n/a28
Apr ’26n/a
CHF 57.61
0%
11.80%CHF 70.71CHF 43.31n/a29
Mar ’26n/a
CHF 58.85
0%
11.51%CHF 72.23CHF 44.24n/a29
Feb ’26n/a
CHF 57.26
0%
10.99%CHF 68.04CHF 44.45n/a29
Jan ’26n/a
CHF 55.67
0%
8.94%CHF 64.28CHF 44.64n/a29
Dec ’25n/a
CHF 54.29
0%
8.67%CHF 63.04CHF 43.78n/a29
Nov ’25n/a
CHF 53.38
0%
9.38%CHF 62.68CHF 43.53n/a29
Oct ’25n/a
CHF 49.06
0%
9.35%CHF 54.81CHF 37.94n/a28
Sep ’25n/a
CHF 49.65
0%
10.14%CHF 56.25CHF 38.94n/a27
Aug ’25CHF 38.34
CHF 49.17
+28.24%
10.95%CHF 56.79CHF 39.31n/a27
Jul ’25CHF 38.34
CHF 47.76
+24.58%
11.41%CHF 58.39CHF 34.14n/a27
Jun ’25CHF 38.34
CHF 47.14
+22.95%
10.81%CHF 58.72CHF 34.33n/a26
May ’25CHF 38.34
CHF 47.03
+22.67%
10.38%CHF 56.99CHF 36.77n/a27
Apr ’25CHF 38.34
CHF 44.14
+15.12%
12.13%CHF 55.01CHF 31.56n/a26
Mar ’25CHF 38.34
CHF 42.33
+10.41%
12.44%CHF 53.94CHF 30.95n/a26
Feb ’25CHF 38.34
CHF 39.42
+2.81%
11.37%CHF 48.35CHF 27.63n/a27
Jan ’25CHF 38.34
CHF 39.25
+2.38%
11.49%CHF 48.57CHF 27.75n/a26
Dec ’24CHF 38.34
CHF 40.07
+4.50%
11.50%CHF 49.55CHF 28.32n/a26
CHF 74.23
Fair Value
10.0% undervalued intrinsic discount
30
Number of Analysts

Analyst Forecast: Target price is less than 20% higher than the current share price.

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2025/12/25 19:19
End of Day Share Price 2025/12/23 00:00
Earnings2025/09/30
Annual Earnings2024/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

eBay Inc. is covered by 66 analysts. 29 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Oliver LesterArete Research Services LLP
Richard KramerArete Research Services LLP
Joseph BonnerArgus Research Company