The Procter & Gamble Company

SWX:PG Stock Report

Market Cap: CHF 280.8b

Procter & Gamble Valuation

Is PG undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

3/6

Valuation Score 3/6

  • Below Future Cash Flow Value

  • Significantly Below Future Cash Flow Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Future Cash Flow Value

What is the Fair Price of PG when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Ultimate guide to DCF valuation for stock investing

Learn how to determine fair value like the best investors in the world.

Below Future Cash Flow Value: PG (CHF120.94) is trading below our estimate of future cash flow value (CHF172.58)

Significantly Below Future Cash Flow Value: PG is trading below future cash flow value by more than 20%.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for PG?

Key metric: As PG is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for PG. This is calculated by dividing PG's market cap by their current earnings.
What is PG's PE Ratio?
PE Ratio22.9x
EarningsUS$16.16b
Market CapUS$365.64b

Price to Earnings Ratio vs Peers

How does PG's PE Ratio compare to its peers?

The above table shows the PE ratio for PG vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average26.4x
CL Colgate-Palmolive
35.5x11.51%US$75.9b
RKT Reckitt Benckiser Group
32.5x14.41%UK£40.7b
HEN3 Henkel KGaA
15.7x2.99%€31.2b
KMB Kimberly-Clark
21.7x21.55%US$34.7b
PG Procter & Gamble
22.9x3.73%CHF 365.6b

Price-To-Earnings vs Peers: PG is good value based on its Price-To-Earnings Ratio (22.9x) compared to the peer average (26.4x).

Historical Price to Earnings Ratio

Historical Price to Earnings Ratio compares a stock's price to its earnings over time. Higher ratios indicate that investors are willing to pay more for the stock.

Fetching historical data

Price to Earnings Ratio vs Industry

How does PG's PE Ratio compare vs other companies in the Global Household Products Industry?

1 CompanyPrice / EarningsEstimated GrowthMarket Cap
PG 22.9xIndustry Avg. 17.6xNo. of Companies10PE01020304050+
1 CompanyEstimated GrowthMarket Cap
No more companies

Price-To-Earnings vs Industry: PG is expensive based on its Price-To-Earnings Ratio (22.9x) compared to the Global Household Products industry average (17.4x).

Price to Earnings Ratio vs Fair Ratio

What is PG's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

PG PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio22.9x
Fair PE Ration/a

Price-To-Earnings vs Fair Ratio: Insufficient data to calculate PG's Price-To-Earnings Fair Ratio for valuation analysis.

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst PG forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentCHF 120.94
CHF 128.19
+5.99%
6.19%CHF 142.39CHF 113.30n/a22
Feb ’27n/a
CHF 128.19
0%
6.19%CHF 142.39CHF 113.30n/a22
Jan ’27n/a
CHF 133.83
0%
5.93%CHF 147.33CHF 117.23n/a22
Dec ’26n/a
CHF 136.54
0%
5.93%CHF 150.23CHF 119.54n/a22
Nov ’26n/a
CHF 136.02
0%
5.93%CHF 149.66CHF 119.09n/a22
Oct ’26n/a
CHF 135.53
0%
6.62%CHF 148.24CHF 117.16n/a22
Sep ’26n/a
CHF 136.83
0%
6.30%CHF 148.87CHF 117.66n/a22
Aug ’26n/a
CHF 137.38
0%
6.77%CHF 149.75CHF 112.71n/a22
Jul ’26n/a
CHF 136.98
0%
7.92%CHF 150.55CHF 110.93n/a23
Jun ’26n/a
CHF 141.37
0%
7.53%CHF 153.03CHF 115.18n/a23
May ’26n/a
CHF 142.14
0%
7.52%CHF 154.30CHF 116.14n/a24
Apr ’26n/a
CHF 157.75
0%
8.74%CHF 184.73CHF 126.40n/a26
Mar ’26n/a
CHF 159.71
0%
8.59%CHF 186.87CHF 127.86n/a26
Feb ’26n/a
CHF 161.69
0%
8.56%CHF 189.35CHF 129.56n/a26
Jan ’26n/a
CHF 163.56
0%
7.68%CHF 188.90CHF 129.25n/a26
Dec ’25n/a
CHF 158.89
0%
7.57%CHF 184.02CHF 125.91n/a26
Nov ’25n/a
CHF 154.60
0%
7.34%CHF 173.24CHF 123.87n/a25
Oct ’25n/a
CHF 149.29
0%
6.72%CHF 169.24CHF 121.01n/a26
Sep ’25n/a
CHF 147.58
0%
5.83%CHF 160.08CHF 121.12n/a25
Aug ’25n/a
CHF 151.61
0%
5.70%CHF 165.11CHF 124.93n/a24
Jul ’25CHF 1,000.00
CHF 154.11
-84.59%
5.76%CHF 167.80CHF 128.31n/a24
Jun ’25CHF 1,000.00
CHF 156.13
-84.39%
5.60%CHF 167.17CHF 130.63n/a23
May ’25CHF 1,000.00
CHF 156.94
-84.31%
5.38%CHF 168.20CHF 131.44n/a24
Apr ’25CHF 1,000.00
CHF 153.00
-84.70%
5.24%CHF 162.85CHF 127.57n/a25
Mar ’25CHF 1,000.00
CHF 148.56
-85.14%
5.64%CHF 158.98CHF 121.89n/a24
Feb ’25CHF 1,000.00
CHF 143.45
-85.66%
5.68%CHF 152.67CHF 118.36n/a24
CHF 127.31
Fair Value
5.0% undervalued intrinsic discount
22
Number of Analysts

Analyst Forecast: Target price is less than 20% higher than the current share price.

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/02/10 07:16
End of Day Share Price 2026/02/10 00:00
Earnings2025/12/31
Annual Earnings2025/06/30

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

The Procter & Gamble Company is covered by 43 analysts. 21 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Christopher GrajaArgus Research Company
Lauren LiebermanBarclays
Lauren LiebermanBarclays