GoPro Valuation

Is GPRO undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

5/6

Valuation Score 5/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Sales vs Peers

  • Price-To-Sales vs Industry

  • Price-To-Sales vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of GPRO when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: GPRO (CHF5) is trading below our estimate of fair value (CHF24.39)

Significantly Below Fair Value: GPRO is trading below fair value by more than 20%.


Key Valuation Metric

Which metric is best to use when looking at relative valuation for GPRO?

Key metric: As GPRO is unprofitable we use its Price-To-Sales Ratio for relative valuation analysis.

The above table shows the Price to Sales ratio for GPRO. This is calculated by dividing GPRO's market cap by their current revenue.
What is GPRO's PS Ratio?
PS Ratio0.2x
SalesUS$896.01m
Market CapUS$185.71m

Price to Sales Ratio vs Peers

How does GPRO's PS Ratio compare to its peers?

The above table shows the PS ratio for GPRO vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PSEstimated GrowthMarket Cap
Peer Average0.8x
VZUG V-ZUG Holding
0.5x3.8%CHF 302.1m
CALN CALIDA Holding
0.6x-0.009%CHF 181.1m
FPI Formosa Prosonic Industries Berhad
1xn/aRM 709.8m
TUNE Focusrite
0.9x0.1%UK£145.9m
GPRO GoPro
0.2x-8.1%CHF 185.7m

Price-To-Sales vs Peers: GPRO is good value based on its Price-To-Sales Ratio (0.2x) compared to the peer average (0.8x).


Price to Sales Ratio vs Industry

How does GPRO's PS Ratio compare vs other companies in the European Consumer Durables Industry?

13 CompaniesPrice / SalesEstimated GrowthMarket Cap
GPRO 0.2xIndustry Avg. 0.7xNo. of Companies22PS00.61.21.82.43+
13 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Sales vs Industry: GPRO is good value based on its Price-To-Sales Ratio (0.2x) compared to the European Consumer Durables industry average (0.7x).


Price to Sales Ratio vs Fair Ratio

What is GPRO's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

GPRO PS Ratio vs Fair Ratio.
Fair Ratio
Current PS Ratio0.2x
Fair PS Ratio0.2x

Price-To-Sales vs Fair Ratio: GPRO is good value based on its Price-To-Sales Ratio (0.2x) compared to the estimated Fair Price-To-Sales Ratio (0.2x).


Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst GPRO forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentCHF 5.00
CHF 1.18
-76.4%
11.1%CHF 1.31CHF 1.05n/a2
Nov ’25CHF 5.00
CHF 1.17
-76.6%
11.1%CHF 1.30CHF 1.04n/a2
Oct ’25CHF 5.00
CHF 1.17
-76.6%
11.1%CHF 1.30CHF 1.04n/a2
Sep ’25CHF 5.00
CHF 1.17
-76.6%
11.1%CHF 1.30CHF 1.04n/a2
Aug ’25CHF 5.00
CHF 1.62
-67.7%
8.1%CHF 1.75CHF 1.49n/a2
Jul ’25CHF 5.00
CHF 1.68
-66.4%
8.1%CHF 1.82CHF 1.54n/a2
Jun ’25CHF 5.00
CHF 1.68
-66.4%
8.1%CHF 1.82CHF 1.54n/a2
May ’25CHF 5.00
CHF 2.02
-59.6%
9.1%CHF 2.21CHF 1.84n/a2
Apr ’25CHF 5.00
CHF 1.99
-60.2%
9.1%CHF 2.17CHF 1.81n/a2
Mar ’25CHF 5.00
CHF 1.92
-61.6%
9.1%CHF 2.10CHF 1.75n/a2
Feb ’25CHF 5.00
CHF 3.50
-30.0%
25.0%CHF 4.38CHF 2.63n/a2
Jan ’25CHF 5.36
CHF 3.50
-34.7%
25.0%CHF 4.38CHF 2.63n/a2
Dec ’24CHF 5.36
CHF 4.05
-24.5%
11.1%CHF 4.50CHF 3.60n/a2
Nov ’24CHF 5.36
CHF 4.50
-16.1%
16.5%CHF 5.24CHF 3.75CHF 5.002
Oct ’24CHF 5.36
CHF 4.50
-16.1%
16.5%CHF 5.24CHF 3.75CHF 5.002
Sep ’24CHF 5.36
CHF 4.50
-16.1%
16.5%CHF 5.24CHF 3.75CHF 5.002
Aug ’24CHF 5.36
CHF 4.62
-13.8%
13.2%CHF 5.23CHF 4.01CHF 5.002
Jul ’24CHF 5.36
CHF 4.62
-13.7%
11.3%CHF 5.34CHF 4.09CHF 5.003
Jun ’24CHF 5.36
CHF 4.62
-13.7%
11.3%CHF 5.34CHF 4.09CHF 5.003
May ’24CHF 5.36
CHF 5.56
+3.7%
23.6%CHF 7.41CHF 4.63CHF 5.003
Apr ’24CHF 5.36
CHF 5.56
+3.7%
23.6%CHF 7.41CHF 4.63CHF 5.003
Mar ’24CHF 5.36
CHF 5.56
+3.7%
27.9%CHF 7.41CHF 3.71CHF 5.005
Feb ’24CHF 5.00
CHF 5.81
+16.2%
31.2%CHF 8.33CHF 3.70CHF 5.005
Jan ’24CHF 5.00
CHF 6.24
+24.8%
31.2%CHF 8.94CHF 3.97CHF 5.365
Dec ’23CHF 5.00
CHF 6.24
+24.8%
31.2%CHF 8.94CHF 3.97CHF 5.365
Nov ’23CHF 5.00
CHF 8.60
+72.0%
20.5%CHF 11.00CHF 6.10CHF 5.366

Analyst Forecast: Target price is less than 20% higher than the current share price.


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