Hugo Boss AG

SWX:BOSS Stock Report

Market Cap: CHF 2.5b

Hugo Boss Valuation

Is BOSS undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

5/6

Valuation Score 5/6

  • Below Future Cash Flow Value

  • Significantly Below Future Cash Flow Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of BOSS when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Ultimate guide to DCF valuation for stock investing

Learn how to determine fair value like the best investors in the world.

Below Future Cash Flow Value: BOSS (CHF36.06) is trading below our estimate of future cash flow value (CHF85.11)

Significantly Below Future Cash Flow Value: BOSS is trading below future cash flow value by more than 20%.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for BOSS?

Key metric: As BOSS is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for BOSS. This is calculated by dividing BOSS's market cap by their current earnings.
What is BOSS's PE Ratio?
PE Ratio12.1x
Earnings€217.48m
Market Cap€2.62b

Price to Earnings Ratio vs Peers

How does BOSS's PE Ratio compare to its peers?

The above table shows the PE ratio for BOSS vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average24.4x
CALN CALIDA Holding
16.5x22.53%CHF 94.6m
CFR Compagnie Financière Richemont
30.4x14.45%CHF 99.3b
ZGN Ermenegildo Zegna
36.6x24.71%US$3.3b
COLM Columbia Sportswear
14.1x-0.74%US$2.9b
BOSS Hugo Boss
12.1x7.36%CHF 2.6b

Price-To-Earnings vs Peers: BOSS is good value based on its Price-To-Earnings Ratio (12.1x) compared to the peer average (24.4x).

Historical Price to Earnings Ratio

Historical Price to Earnings Ratio compares a stock's price to its earnings over time. Higher ratios indicate that investors are willing to pay more for the stock.

Fetching historical data

Price to Earnings Ratio vs Industry

How does BOSS's PE Ratio compare vs other companies in the European Luxury Industry?

4 CompaniesPrice / EarningsEstimated GrowthMarket Cap
BOSS 12.1xIndustry Avg. 18.3xNo. of Companies12PE01224364860+
4 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Earnings vs Industry: BOSS is good value based on its Price-To-Earnings Ratio (12.1x) compared to the European Luxury industry average (18.7x).

Price to Earnings Ratio vs Fair Ratio

What is BOSS's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

BOSS PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio12.1x
Fair PE Ratio17.8x

Price-To-Earnings vs Fair Ratio: BOSS is good value based on its Price-To-Earnings Ratio (12.1x) compared to the estimated Fair Price-To-Earnings Ratio (17.8x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst BOSS forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentCHF 36.06
CHF 38.20
+5.93%
11.45%CHF 47.50CHF 34.80n/a11
Sep ’27CHF 35.58
CHF 38.20
+7.36%
11.45%CHF 47.50CHF 34.80n/a11
Aug ’27CHF 35.51
CHF 36.61
+3.10%
9.86%CHF 47.09CHF 34.04n/a10
Jul ’27CHF 35.51
CHF 37.77
+6.36%
17.39%CHF 55.36CHF 33.49n/a11
Jun ’27CHF 33.12
CHF 35.69
+7.75%
19.66%CHF 54.87CHF 24.69n/a14
May ’27CHF 33.70
CHF 35.81
+6.27%
19.61%CHF 54.96CHF 24.73n/a14
Apr ’27CHF 33.00
CHF 36.15
+9.54%
19.17%CHF 55.23CHF 25.77n/a14
Mar ’27CHF 32.82
CHF 35.64
+8.58%
19.33%CHF 55.36CHF 26.76n/a14
Feb ’27n/a
CHF 35.64
0%
19.33%CHF 55.36CHF 26.76n/a14
Jan ’27n/a
CHF 37.10
0%
18.63%CHF 55.85CHF 26.99n/a13
Dec ’26n/a
CHF 40.51
0%
19.82%CHF 62.60CHF 29.90n/a13
Nov ’26n/a
CHF 40.87
0%
18.42%CHF 62.15CHF 31.54n/a13
Oct ’26n/a
CHF 41.07
0%
18.94%CHF 64.53CHF 31.80n/a14
Sep ’26n/a
CHF 41.14
0%
18.53%CHF 64.91CHF 31.99CHF 35.5815
Aug ’26n/a
CHF 40.07
0%
19.65%CHF 63.99CHF 29.68CHF 35.5115
Jul ’26n/a
CHF 40.48
0%
19.87%CHF 64.46CHF 29.89CHF 35.5115
Jun ’26n/a
CHF 41.04
0%
18.38%CHF 64.45CHF 29.89CHF 33.1217
May ’26n/a
CHF 41.05
0%
19.51%CHF 64.56CHF 28.07CHF 33.7018
Apr ’26n/a
CHF 42.92
0%
18.00%CHF 66.03CHF 32.54CHF 33.0018
Mar ’26n/a
CHF 45.19
0%
19.65%CHF 69.88CHF 32.11CHF 32.8218
Feb ’26n/a
CHF 45.14
0%
19.65%CHF 69.80CHF 32.07n/a18
Jan ’26n/a
CHF 44.67
0%
20.35%CHF 68.90CHF 27.93n/a18
Dec ’25n/a
CHF 44.18
0%
21.11%CHF 68.95CHF 27.02n/a18
Nov ’25n/a
CHF 45.65
0%
21.80%CHF 69.50CHF 28.18n/a18
Oct ’25n/a
CHF 45.85
0%
22.14%CHF 69.32CHF 28.10n/a18
Sep ’25CHF 80.00
CHF 48.09
-39.89%
21.10%CHF 71.34CHF 30.44n/a18
CHF 38.55
Fair Value
6.4% undervalued intrinsic discount
11
Number of Analysts

Analyst Forecast: Target price is less than 20% higher than the current share price.

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/09/18 19:18
End of Day Share Price 2026/09/18 00:00
Earnings2026/06/30
Annual Earnings2025/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Hugo Boss AG is covered by 32 analysts. 13 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Volker BosseBaader Helvea Equity Research
Christian ObstBaader Helvea Equity Research
Julian EasthopeBarclays