adidas Ownership

Who are the major shareholders and have insiders been buying or selling?

Recent Insider Transactions

Insider Trading Volume

Insider Buying: Insufficient data to determine if insiders have bought more shares than they have sold in the past 3 months.

Ownership Breakdown

What is the ownership structure of ADS?
Owner Type	Number of Shares	Ownership Percentage
Private Companies	6,009,413	3.45%
General Public	81,132,275	46.6%
Institutions	86,837,271	49.9%

Dilution of Shares: Shareholders have not been meaningfully diluted in the past year.

Top Shareholders

Top 25 shareholders own 43.9% of the company

Ownership	Name	Shares	Current Value	Change %	Portfolio %
7.43%	BlackRock, Inc.	12,926,824	CHF 1.9b	-0.84%	0.03%
5.03%	Amundi Asset Management SAS	8,747,110	CHF 1.3b	0%	0.25%
3.45%	Nns Luxembourg S.à R.l.	6,009,413	CHF 894.6m	3.82%	no data
3.17%	Flossbach von Storch SE	5,520,000	CHF 821.8m	0%	2.84%
3.07%	Capital Research and Management Company	5,340,167	CHF 795.0m	0%	0.04%
2.9%	Vanguard Capital Management, LLC	5,038,107	CHF 750.0m	0.57%	0.02%
2.75%	Norges Bank Investment Management	4,781,581	CHF 711.8m	-48%	0.06%
2.48%	Artisan Partners Limited Partnership	4,321,880	CHF 643.4m	728%	0.6%
1.9%	Union Asset Management Holding AG	3,307,816	CHF 492.4m	0%	0.39%
1.75%	Dodge & Cox	3,042,000	CHF 452.9m	22.6%	0.17%
1.73%	Harris Associates L.P.	3,011,810	CHF 448.4m	9.51%	0.61%
1.03%	Deutsche Asset & Wealth Management	1,794,058	CHF 267.1m	-0.19%	0.08%
0.9%	Deka Investment GmbH	1,558,520	CHF 232.0m	0%	0.23%
0.85%	Vanguard Fiduciary Trust Company	1,474,421	CHF 219.5m	0.37%	0.04%
0.78%	Geode Capital Management, LLC	1,353,972	CHF 201.6m	0.32%	0.01%
0.7%	UBS Asset Management AG	1,221,843	CHF 181.9m	2.49%	0.02%
0.59%	JP Morgan Asset Management	1,034,265	CHF 154.0m	1.03%	0.02%
0.59%	Assenagon Asset Management S.A.	1,034,100	CHF 153.9m	0%	0.24%
0.5%	Vanguard Asset Management, Limited	861,354	CHF 128.2m	4.1%	0.06%
0.43%	State Street Global Advisors, Inc.	753,533	CHF 112.2m	2.31%	no data
0.42%	Dimensional Fund Advisors LP	733,383	CHF 109.2m	10.1%	0.02%
0.38%	Charles Schwab Investment Management, Inc.	659,573	CHF 98.2m	9%	0.02%
0.37%	Pictet Asset Management Limited	648,637	CHF 96.6m	-0.45%	0.09%
0.35%	Canada Pension Plan Investment Board	608,000	CHF 90.5m	0%	0.05%
0.34%	Franklin Resources, Inc.	597,603	CHF 89.0m	73%	0.03%

Company Analysis and Financial Data Status

Data	Last Updated (UTC time)
Company Analysis	2026/07/31 07:43
End of Day Share Price	2026/07/31 00:00
Earnings	2026/06/30
Annual Earnings	2025/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

Package	Data	Timeframe	Example US Source ^*
Company Financials	10 years	Income statement Cash flow statement Balance sheet	SEC Form 10-K SEC Form 10-Q
Analyst Consensus Estimates	+3 years	Forecast financials Analyst price targets	Analyst Research Reports Blue Matrix
Market Prices	30 years	Stock prices Dividends, Splits and Actions	ICE Market Data SEC Form S-1
Ownership	10 years	Top shareholders Insider trading	SEC Form 4 SEC Form 13D
Management	10 years	Leadership team Board of directors	SEC Form 10-K SEC Form DEF 14A
Key Developments	10 years	Company announcements	SEC Form 8-K

^* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

adidas AG is covered by 63 analysts. 27 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

Analyst	Institution
Volker Bosse	Baader Helvea Equity Research
Knut Woller	Baader Helvea Equity Research
Jonathan Komp	Baird