adidas Ownership

Who are the major shareholders and have insiders been buying or selling?

Recent Insider Transactions

Insider Trading Volume

Insider Buying: Insufficient data to determine if insiders have bought more shares than they have sold in the past 3 months.

Ownership Breakdown

What is the ownership structure of ADS?
Owner Type	Number of Shares	Ownership Percentage
Public Companies	6,315,689	3.6%
Sovereign Wealth Funds	8,867,570	5.05%
Institutions	77,004,995	43.8%
General Public	83,444,427	47.5%

Dilution of Shares: Shareholders have not been meaningfully diluted in the past year.

Top Shareholders

Top 25 shareholders own 43.41% of the company

Ownership	Name	Shares	Current Value	Change %	Portfolio %
6.96%	BlackRock, Inc.	12,222,642	CHF 1.6b	-6.25%	0.02%
5.05%	Norges Bank Investment Management	8,867,570	CHF 1.1b	-3.62%	0.09%
4.98%	Amundi Asset Management SAS	8,747,110	CHF 1.1b	0%	0.22%
4.26%	The Vanguard Group, Inc.	7,480,396	CHF 955.7m	0.97%	0.01%
3.6%	Groupe Bruxelles Lambert SA	6,315,689	CHF 806.9m	0%	15.25%
3.14%	Flossbach von Storch SE	5,520,000	CHF 705.2m	0%	2.14%
3.04%	Capital Research and Management Company	5,340,167	CHF 682.2m	0%	0.03%
1.89%	Union Asset Management Holding AG	3,325,811	CHF 424.9m	0%	0.3%
1.55%	Harris Associates L.P.	2,724,013	CHF 348.0m	11.4%	0.45%
1.31%	Dodge & Cox	2,308,400	CHF 294.9m	1.98%	0.1%
1.07%	Deutsche Asset & Wealth Management	1,884,146	CHF 240.7m	-0.18%	0.07%
0.86%	Deka Investment GmbH	1,511,043	CHF 193.0m	0.14%	0.17%
0.76%	Geode Capital Management, LLC	1,326,583	CHF 169.5m	1.29%	0.01%
0.73%	UBS Asset Management AG	1,274,852	CHF 162.9m	0.54%	0.02%
0.62%	JP Morgan Asset Management	1,090,096	CHF 139.3m	-0.37%	0.01%
0.43%	Dimensional Fund Advisors LP	750,001	CHF 95.8m	-15.6%	0.01%
0.43%	Eleva Capital LLP	749,040	CHF 95.7m	0%	1.35%
0.42%	State Street Global Advisors, Inc.	743,692	CHF 95.0m	0.61%	no data
0.38%	Pictet Asset Management Limited	667,060	CHF 85.2m	0.6%	0.07%
0.35%	Charles Schwab Investment Management, Inc.	621,566	CHF 79.4m	2.74%	0.01%
0.35%	Canada Pension Plan Investment Board	608,000	CHF 77.7m	0%	0.04%
0.33%	Eleva Capital S.A.S.	579,376	CHF 74.0m	0%	0.91%
0.3%	1832 Asset Management L.P.	533,212	CHF 68.1m	2.12%	0.08%
0.3%	Janus Henderson Group plc	529,460	CHF 67.6m	-8.64%	0.03%
0.3%	Artisan Partners Limited Partnership	522,174	CHF 66.7m	0%	0.06%

Company Analysis and Financial Data Status

Data	Last Updated (UTC time)
Company Analysis	2026/04/28 14:08
End of Day Share Price	2026/04/28 00:00
Earnings	2025/12/31
Annual Earnings	2025/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

Package	Data	Timeframe	Example US Source ^*
Company Financials	10 years	Income statement Cash flow statement Balance sheet	SEC Form 10-K SEC Form 10-Q
Analyst Consensus Estimates	+3 years	Forecast financials Analyst price targets	Analyst Research Reports Blue Matrix
Market Prices	30 years	Stock prices Dividends, Splits and Actions	ICE Market Data SEC Form S-1
Ownership	10 years	Top shareholders Insider trading	SEC Form 4 SEC Form 13D
Management	10 years	Leadership team Board of directors	SEC Form 10-K SEC Form DEF 14A
Key Developments	10 years	Company announcements	SEC Form 8-K

^* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

adidas AG is covered by 62 analysts. 27 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

Analyst	Institution
Volker Bosse	Baader Helvea Equity Research
Knut Woller	Baader Helvea Equity Research
Jonathan Komp	Baird