TransAlta Management
Management criteria checks 2/4
TransAlta's CEO is Joel Hunter, appointed in Apr 2026, has a tenure of less than a year. total yearly compensation is CA$3.04M, comprised of 22.5% salary and 77.5% bonuses, including company stock and options. directly owns 0.015% of the company’s shares, worth CA$787.01K. The average tenure of the management team and the board of directors is 1 years and 5 years respectively.
Key information
Joel Hunter
Chief executive officer
CA$3.0m
Total compensation
| CEO salary percentage | 22.55% |
| CEO tenure | less than a year |
| CEO ownership | 0.02% |
| Management average tenure | 1yr |
| Board average tenure | 5yrs |
Recent management updates
Recent updates
Narrative Update • May 01
TA: Data Centre Expansion And Dividend Increase Are Expected To Cap Future Upside
Analysts have fine tuned their model for TransAlta, keeping fair value around CA$15.39 while adjusting assumptions such as a slightly higher discount rate, a modestly weaker revenue growth outlook, a somewhat stronger profit margin, and a marginally lower future P/E. Together, these factors inform the latest price target update.Narrative Update • Apr 17
TA: Capital Intensive Data Centre Plans Will Likely Restrain Future Share Returns
Analysts have trimmed their CA$ fair value estimate for TransAlta to about CA$15.39 from roughly CA$15.72. This reflects updated assumptions for softer revenue growth, stronger profit margins and a lower expected future P/E multiple.
Narrative Update • Apr 02
TA: Data Centre Expansion At Keephills Will Drive Long Term Upside
Analysts have lifted their fair value estimate for TransAlta to CA$28.00 from CA$20.00, citing updated assumptions for revenue growth, profit margins and future P/E that they state support a higher long term price target. What's in the News Management outlined a focus on disciplined growth at the 2026 Investor Day, highlighting plans to advance legacy projects such as Centralia and Alberta data centers, pursue value accretive M&A, and progress a defined project development pipeline for long term opportunities.
Narrative Update • Mar 19
TA: Keephills Data Centre Development Will Drive Long Term Margin Expansion
Analysts have kept their CA$23.45 price target for TransAlta unchanged, citing only small model tweaks, including a slightly higher discount rate and a marginally adjusted forward P/E assumption. What's in the News TransAlta signed a Memorandum of Understanding with CPP Investments and Brookfield to advance data centre development at the Keephills site in Alberta, with TransAlta as the exclusive site and power provider.Narrative Update • Mar 05
TA: Centralia Gas Conversion And Tolling Will Drive Long Term Margin Expansion
Analysts have modestly lifted their CA$23.45 price target on TransAlta as they factor in a lower discount rate, slightly higher revenue growth expectations of 1.07%, a reduced profit margin outlook of 7.94%, and a higher assumed future P/E of 44.42x. What's in the News Signed a Memorandum of Understanding with Canada Pension Plan Investment Board and Brookfield for data centre development at the Keephills site in Alberta, where TransAlta would be the exclusive site and power provider, with an initial power purchase agreement for about 230 MW and potential evaluation of up to 1 GW of total load, subject to regulatory approvals and definitive agreements (Key Developments).Narrative Update • Feb 19
TA: Centralia Gas Conversion And Tolling Agreement Will Support Long Term Margin Expansion
Analysts have made a minor adjustment to their fair value estimate for TransAlta, trimming the target from CA$23.55 to CA$23.45. This reflects updated views on discount rates and future P/E assumptions.Narrative Update • Feb 04
TA: Centralia Conversion To Gas Will Support Long Term Margin Expansion
Analysts have adjusted their fair value estimate for TransAlta from about $24.27 to $23.55 per share, reflecting updated views on revenue growth expectations, profit margin assumptions near 9.1% and a slightly lower forward P/E of roughly 39.2x. What's in the News TransAlta signed a long term tolling agreement with Puget Sound Energy to convert its 700 MW Centralia Unit 2 facility from coal to natural gas generation.Narrative Update • Jan 21
TA: Future Coal Conversion Spending Will Support Weak Share Return Prospects
Analysts have lifted their price target on TransAlta from $13.50 to about $15.72, citing updated assumptions around fair value, discount rate, revenue growth, profit margins, and a lower future P/E estimate as key drivers of the change. What's in the News TransAlta signed a long term tolling agreement with Puget Sound Energy to convert its 700 MW Centralia Unit 2 facility from coal to natural gas, with about US$600 million of capital expenditures expected and a target commercial operation date in late 2028, subject to regulatory approvals (Key Developments).Narrative Update • Jan 07
TA: Centralia Conversion Agreement Will Support Long Term Margin Expansion
Analysts now see only a slight change in TransAlta's fair value estimate, with the price target shifting from $24.00 to about $24.27 as small adjustments to discount rate, profit margin and forward P/E expectations filter through their models. What's in the News TransAlta signed a long term tolling agreement with Puget Sound Energy to convert its 700 MW Centralia Unit 2 facility from coal to natural gas.Narrative Update • Dec 22
TA: Long Term Centralia Conversion Will Support Margin Expansion And Upside
Analysts have raised their price target on TransAlta modestly from 23.59 dollars to 24.00 dollars, citing expectations for stronger profit margins that more than offset slightly lower projected revenue growth and a modestly higher discount rate. What's in the News Signed a long term tolling agreement with Puget Sound Energy to convert the 700 MW Centralia Unit 2 plant from coal to natural gas.Narrative Update • Dec 08
TA: Leadership Transition And Strong Power Production Will Support Future Upside
Analysts have modestly refined their valuation model for TransAlta, leaving the fair value estimate effectively unchanged at approximately $23.59 per share. Slight reductions in the discount rate and future P E assumption offset one another in their outlook.Narrative Update • Nov 24
TA: Upcoming Leadership Shift And Rising Production Will Drive Future Upside
Analysts have slightly raised their price target for TransAlta from $23.36 to $23.59. They cite expectations for stronger revenue growth, despite a more conservative profit margin outlook and higher projected future price-to-earnings ratios.Narrative Update • Nov 09
TA: Leadership Transition And Profitability Trends Will Shape Future Performance
Narrative Update on TransAlta Analyst Price Target The analyst price target for TransAlta has increased moderately from $22.82 to $23.36. Analysts cite improved projected revenue growth and expanding profit margins in their updated assessments.Narrative Update • Oct 26
Share Buybacks and Expanding Demand Will Shape Renewable Outlook
TransAlta's analyst price target has been revised upward from $19.77 to $22.82. Analysts cite improved revenue growth expectations and a slight decrease in the perceived discount rate as key drivers of this increase.Narrative Update • Oct 12
Alberta Data Center Demand Will Drive Renewable Expansion
Analysts have raised their price target for TransAlta from $18.95 to $19.77. They cite improved profit margin expectations and a slightly lower discount rate as key factors behind the revision.Analysis Article • Oct 07
Subdued Growth No Barrier To TransAlta Corporation's (TSE:TA) Price
There wouldn't be many who think TransAlta Corporation's ( TSE:TA ) price-to-sales (or "P/S") ratio of 2.4x is worth a...Narrative Update • Sep 18
Alberta Data Center Demand Will Drive Renewable Expansion
TransAlta’s consensus price target has edged down to CA$18.95, reflecting minor changes in valuation as both its future P/E ratio and discount rate remained essentially stable. What's in the News From April 1, 2025 to May 30, 2025, TransAlta repurchased 1,638,600 shares (0.55%) for CAD 20 million, completing a total of 8,263,000 shares (2.75%) for CAD 101.66 million under the buyback announced on May 27, 2024.Narrative Update • Sep 03
Alberta Data Center Demand Will Drive Renewable Expansion
The slight increase in TransAlta's future P/E implies a modestly stronger earnings outlook, supporting the upward revision in the consensus analyst price target from CA$18.77 to CA$19.25. What's in the News TransAlta completed the repurchase of 8,263,000 shares (2.75%) for CAD 101.66 million under the buyback announced on May 27, 2024.Analysis Article • May 08
Why Investors Shouldn't Be Surprised By TransAlta Corporation's (TSE:TA) Low P/S
When you see that almost half of the companies in the Renewable Energy industry in Canada have price-to-sales ratios...Analysis Article • Jan 28
The Market Doesn't Like What It Sees From TransAlta Corporation's (TSE:TA) Revenues Yet As Shares Tumble 25%
TransAlta Corporation ( TSE:TA ) shares have retraced a considerable 25% in the last month, reversing a fair amount of...Analysis Article • Jan 23
Does TransAlta (TSE:TA) Have A Healthy Balance Sheet?
David Iben put it well when he said, 'Volatility is not a risk we care about. What we care about is avoiding the...
New Narrative • Dec 28
Despite Data Center Ambitions In Alberta, Regulatory Hurdles And Oversupply Threaten Earnings
Regulatory hurdles and Alberta market conditions could delay synergies and compress margins, impacting earnings despite mitigation strategies.Analysis Article • Dec 07
TransAlta Corporation's (TSE:TA) Shares Climb 31% But Its Business Is Yet to Catch Up
TransAlta Corporation ( TSE:TA ) shares have continued their recent momentum with a 31% gain in the last month alone...Analysis Article • Oct 31
What Does TransAlta Corporation's (TSE:TA) Share Price Indicate?
TransAlta Corporation ( TSE:TA ), is not the largest company out there, but it received a lot of attention from a...Analysis Article • Oct 12
If EPS Growth Is Important To You, TransAlta (TSE:TA) Presents An Opportunity
For beginners, it can seem like a good idea (and an exciting prospect) to buy a company that tells a good story to...Analysis Article • Sep 26
Little Excitement Around TransAlta Corporation's (TSE:TA) Earnings
With a price-to-earnings (or "P/E") ratio of 7.4x TransAlta Corporation ( TSE:TA ) may be sending very bullish signals...Analysis Article • Jul 30
Is TransAlta Corporation (TSE:TA) Potentially Undervalued?
TransAlta Corporation ( TSE:TA ), might not be a large cap stock, but it saw a decent share price growth of 15% on the...CEO Compensation Analysis
| Date | Total Compensation | Salary | Company Earnings |
|---|---|---|---|
| Mar 31 2026 | n/a | n/a | -CA$223m |
| Dec 31 2025 | CA$3m | CA$685k | -CA$190m |
| Sep 30 2025 | n/a | n/a | -CA$193m |
| Jun 30 2025 | n/a | n/a | -CA$167m |
| Mar 31 2025 | n/a | n/a | CA$1m |
| Dec 31 2024 | CA$3m | CA$323k | CA$177m |
Compensation vs Market: Joel's total compensation ($USD2.22M) is about average for companies of similar size in the Canadian market ($USD2.83M).
Compensation vs Earnings: Joel's compensation has increased whilst the company is unprofitable.
CEO
Joel Hunter (58 yo)
less than a year
Tenure
CA$3,038,967
Compensation
Mr. Joel E. Hunter is President, CEO & Director of TransAlta Corporation from April 30, 2026 and was its Executive VP of Finance & CFO from July 1, 2024 to April 30, 2026. Mr. Hunter was Executive Vice-Pre...
Leadership Team
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| President | less than a year | CA$3.04m | 0.015% CA$ 787.0k | |
| Executive VP of People & Culture and Chief Administrative Officer | 5.3yrs | CA$2.40m | 0.025% CA$ 1.3m | |
| Corporate Secretary and Executive VP of Legal & External Affairs | less than a year | CA$1.79m | no data | |
| Strategic Advisor | less than a year | CA$7.05m | 0% CA$ 0 | |
| Executive Vice President of Project Delivery & Construction. | 1.8yrs | CA$2.06m | no data | |
| Executive VP of Finance & CFO | no data | no data | 0.015% CA$ 787.0k | |
| Vice President of Investor Relations & Corporate Strategy | no data | no data | no data | |
| Managing Director of Gas & Renewables | no data | no data | no data | |
| Executive Vice President of Generation | 3.7yrs | CA$1.65m | 0.016% CA$ 824.0k | |
| Senior Vice President of Growth | 2.5yrs | no data | no data | |
| Executive VP of Growth & Chief Commercial Officer | no data | no data | no data | |
| VP & Corporate Controller | 5.3yrs | no data | 0.0058% CA$ 302.6k |
1.0yrs
Average Tenure
Experienced Management: TA's management team is not considered experienced ( 1 years average tenure), which suggests a new team.
Board Members
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| President | less than a year | CA$3.04m | 0.015% CA$ 787.0k | |
| Strategic Advisor | 5.1yrs | CA$7.05m | 0% CA$ 0 | |
| Independent Chair of the Board | 11.6yrs | CA$330.00k | 0.023% CA$ 1.2m | |
| Independent Director | 1.1yrs | CA$133.39k | 0.0026% CA$ 134.9k | |
| Independent Director | 5yrs | CA$226.00k | 0.0017% CA$ 90.6k | |
| Independent Director | 5yrs | CA$195.00k | 0.020% CA$ 1.0m | |
| Independent Director | 3.3yrs | CA$198.00k | no data | |
| Independent Director | 6.1yrs | CA$223.00k | no data | |
| Independent Director | 8.1yrs | CA$220.00k | 0.0043% CA$ 226.6k | |
| Independent Director | 5yrs | CA$224.50k | no data | |
| Director | 1.1yrs | no data | no data |
5.0yrs
Average Tenure
61yo
Average Age
Experienced Board: TA's board of directors are considered experienced (5 years average tenure).
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/05/11 05:16 |
| End of Day Share Price | 2026/05/08 00:00 |
| Earnings | 2026/03/31 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
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Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
TransAlta Corporation is covered by 20 analysts. 5 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Nathan Heywood | ATB Cormark |
| Benjamin Pham | BMO Capital Markets Equity Research |
| Julien Dumoulin-Smith | BofA Global Research |