Stock Analysis

Dollarama (TSX:DOL): Assessing Valuation as Analysts Highlight Growth Drivers and Expansion Strategy

Recent analyst commentary has drawn attention to Dollarama (TSX:DOL) for its knack at achieving steady same-store sales growth and maintaining customer traffic, as a result of its value-oriented merchandise and disciplined pricing. The company continues to expand its store footprint across Canada and internationally, and these ongoing investments in automation and distribution are seen as key factors behind Dollarama’s performance, even as the broader retail sector faces challenges.

See our latest analysis for Dollarama.

Despite stepping back slightly from its 52-week high, Dollarama's share price has surged over 33% year-to-date, reflecting optimism around its strong execution and cycle-resistant model. The stock’s solid three-year total shareholder return of 146% makes its recent momentum especially notable in the retail space.

If Dollarama’s performance has you rethinking your portfolio, now is a perfect time to broaden your search and discover fast growing stocks with high insider ownership

With shares still slightly below their recent peak and analysts noting Dollarama’s resilience and expansion potential, investors are left wondering: Is there untapped value here, or has the market already priced in all the growth?

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Most Popular Narrative: 5.7% Undervalued

With Dollarama's fair value estimated at CA$198.81, around 5.7% above the last close, narrative consensus suggests the current market is leaving a bit of upside on the table. Here is what is driving this perspective and why some see more room ahead for the retailer.

The company's aggressive international expansion, including opening Dollarcity's first store in Mexico and acquiring Australia's largest discount retailer, unlocks new, large addressable markets. This positions Dollarama for multi-year top-line revenue growth through broader geographic and demographic exposure.

Read the complete narrative.

Curious about the bold international moves underpinning this valuation? The real story lies in the narrative’s assumptions about sustainable sales strength, margin resilience, and the valuation assigned to the company’s global ambitions. See the numbers and logic that make this a bullish case for Dollarama.

Result: Fair Value of $198.81 (UNDERVALUED)

Have a read of the narrative in full and understand what's behind the forecasts.

However, risks remain, including possible challenges integrating acquisitions and the impact of market saturation, which could slow future sales growth.

Find out about the key risks to this Dollarama narrative.

Another View: Looking Through the Lens of Market Multiples

Examining Dollarama’s valuation through its price-to-earnings ratio provides a very different perspective. At 40.7x earnings, the stock is valued much higher than global industry peers averaging 19.9x and also above its fair ratio of 29.1x. This steep premium signals investor confidence, but it also raises questions about how much future growth is already built into today’s price. Could the stock be set up for a re-rating, or will strong growth justify the valuation?

See what the numbers say about this price — find out in our valuation breakdown.

TSX:DOL PE Ratio as at Nov 2025
TSX:DOL PE Ratio as at Nov 2025

Build Your Own Dollarama Narrative

If you’d rather dig into the figures yourself or would like to craft your own interpretation, you can explore the data and assemble a narrative in minutes, your way. Do it your way.

A great starting point for your Dollarama research is our analysis highlighting 2 key rewards and 1 important warning sign that could impact your investment decision.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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