Stock Analysis

Curaleaf Holdings (TSX:CURA): Exploring Valuation as Investor Sentiment Shifts

Curaleaf Holdings (TSX:CURA) shares have had a turbulent stretch lately, with the stock dropping about 7% over the past month but still showing nearly 50% gains in the past 3 months. Investors might be wondering what is driving these swings.

See our latest analysis for Curaleaf Holdings.

Zooming out, Curaleaf’s 1-year total shareholder return is still in negative territory, but the stock’s 90-day share price return of nearly 50% points to growing optimism about the company’s prospects after a challenging stretch. While momentum has cooled recently, with a 1-month share price return of -7.13%, the longer-term trend hints at shifting sentiment and renewed investor interest.

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But with shares still down over the past year and a recent rally under its belt, investors are left to wonder whether Curaleaf is trading at an attractive valuation, or if the market has already factored in any future gains.

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Most Popular Narrative: 3.6% Undervalued

The market is pricing Curaleaf Holdings at CA$3.91, with the most popular narrative suggesting fair value is slightly higher. This leaves a narrow margin between the current share price and what the consensus expects, creating an intriguing debate over whether more upside exists.

Rapid expansion and regulatory breakthroughs in international markets, notably the strong sequential and yearly growth in Germany, new entry into Turkey (an 87-million-person underpenetrated market), and advancements such as the first medically certified EU device, meaningfully increase Curaleaf's total addressable market and diversify revenue streams beyond the saturated U.S. market. These developments are likely to drive sustained long-term revenue growth.

Read the complete narrative.

Want to know what future sales and profit leaps this fair value hinges on? The story centers on aggressive international growth and projections that defy typical sector expectations. Curious which financial assumptions underpin this narrowly defined “undervalued” status? Dive in to see what could set Curaleaf apart if these bold forecasts stick.

Result: Fair Value of $4.06 (UNDERVALUED)

Have a read of the narrative in full and understand what's behind the forecasts.

However, persistent pricing pressure or regulatory setbacks could threaten Curaleaf’s growth story and lead to disappointing results for investors.

Find out about the key risks to this Curaleaf Holdings narrative.

Another View: Checking Against Industry Ratios

While the fair value estimate points to Curaleaf trading at a discount, its price-to-sales ratio of 1.7x is higher than the broader Canadian Pharmaceuticals sector average of 1.1x. However, it remains below the peer group average of 3.9x and is also lower than the fair ratio of 2.1x that the market could move toward. Does this mean the risk of overpaying is already priced in, or is there hidden value?

See what the numbers say about this price — find out in our valuation breakdown.

TSX:CURA PS Ratio as at Nov 2025
TSX:CURA PS Ratio as at Nov 2025

Build Your Own Curaleaf Holdings Narrative

If you see things differently or want to dig into the numbers on your own terms, creating your own perspective is quick and easy. Just Do it your way.

A great starting point for your Curaleaf Holdings research is our analysis highlighting 2 key rewards and 2 important warning signs that could impact your investment decision.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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