Stock Analysis

Sun Life Financial (TSX:SLF): Is the Market Underestimating Its Valuation After Recent Sideways Trading?

Sun Life Financial (TSX:SLF) has quietly outpaced the broader Canadian market over the past 3 years, and its steady earnings and dividend profile are starting to look more interesting after recent sideways trading.

See our latest analysis for Sun Life Financial.

At around CA$84.86 per share, Sun Life’s modest 1 month share price return sits alongside a far more impressive 3 year total shareholder return. This suggests that steady compounding is doing the heavy lifting while near term momentum cools.

If Sun Life’s mix of stability and growth appeals, this could be a good moment to explore healthcare stocks that are also benefiting from long term demographic and health spending tailwinds.

With shares hovering just below analyst targets yet trading at a steep discount to some intrinsic estimates, investors face a key question: is Sun Life quietly undervalued or already fully priced for its next chapter of growth?

Most Popular Narrative Narrative: 7% Undervalued

With Sun Life last closing at CA$84.86 versus a narrative fair value near CA$90.93, the story leans toward upside while assuming only measured execution.

The analysts have a consensus price target of CA$87.167 for Sun Life Financial based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of CA$95.0, and the most bearish reporting a price target of just CA$74.0.

Read the complete narrative.

Want to see what kind of revenue climb, margin drift, and lower future multiple still justify upside from here? The narrative spells out those projections.

Result: Fair Value of $90.93 (UNDERVALUED)

Have a read of the narrative in full and understand what's behind the forecasts.

However, persistent headwinds in the U.S. Dental segment and ongoing asset management outflows could delay margin recovery and challenge the current upside case.

Find out about the key risks to this Sun Life Financial narrative.

Another Angle on Valuation

On traditional earnings metrics, Sun Life looks less of a bargain. Its 15.8 times price to earnings ratio sits above both the 14.6 times fair ratio and the 13.7 to 15.1 times range for industry peers, hinting at less room for error if growth stumbles.

See what the numbers say about this price — find out in our valuation breakdown.

TSX:SLF PE Ratio as at Dec 2025
TSX:SLF PE Ratio as at Dec 2025

Build Your Own Sun Life Financial Narrative

If you see the story differently or want to dig into the numbers yourself, you can build a complete view in just a few minutes with Do it your way.

A great starting point for your Sun Life Financial research is our analysis highlighting 2 key rewards and 1 important warning sign that could impact your investment decision.

Looking for more investment ideas?

Expand your watchlist with curated opportunities on Simply Wall St’s Screener so you never miss quality stocks that match your strategy and risk profile.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

The New Payments ETF Is Live on NASDAQ:

Money is moving to real-time rails, and a newly listed ETF now gives investors direct exposure. Fast settlement. Institutional custody. Simple access.

Explore how this launch could reshape portfolios

Sponsored Content

New: Manage All Your Stock Portfolios in One Place

We've created the ultimate portfolio companion for stock investors, and it's free.

• Connect an unlimited number of Portfolios and see your total in one currency
• Be alerted to new Warning Signs or Risks via email or mobile
• Track the Fair Value of your stocks

Try a Demo Portfolio for Free

Have feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team@simplywallst.com

About TSX:SLF

Sun Life Financial

A financial services company, provides asset management, wealth, insurance and health solutions to individual and institutional customers in Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia, and Bermuda.

Average dividend payer with mediocre balance sheet.

Weekly Picks

AL
RKLB logo
AlexLovell on Rocket Lab ·

Early mover in a fast growing industry. Likely to experience share price volatility as they scale

Fair Value:US$16.25334.0% overvalued
34 users have followed this narrative
0 users have commented on this narrative
13 users have liked this narrative
AG
Agricola
EXN logo
Agricola on Excellon Resources ·

A case for CA$31.80 (undiluted), aka 8,616% upside from CA$0.37 (an 86 bagger!).

Fair Value:CA$31.898.5% undervalued
42 users have followed this narrative
7 users have commented on this narrative
14 users have liked this narrative
FU
FundamentallySarcastic
CCP logo
FundamentallySarcastic on Credit Corp Group ·

Moderation and Stabilisation: HOLD: Fair Price based on a 4-year Cycle is $12.08

Fair Value:AU$12.6412.1% overvalued
7 users have followed this narrative
1 users have commented on this narrative
0 users have liked this narrative

Updated Narratives

JE
JeremyBeeAi
PSEC logo
JeremyBeeAi on Prospect Capital ·

Title: Market Sentiment Is Dead Wrong — Here's Why PSEC Deserves a Second Look

Fair Value:US$3.8936.8% undervalued
4 users have followed this narrative
0 users have commented on this narrative
0 users have liked this narrative
DA
davidlsander
QS logo
davidlsander on QuantumScape ·

An amazing opportunity to potentially get a 100 bagger

Fair Value:US$2554.3% undervalued
131 users have followed this narrative
10 users have commented on this narrative
0 users have liked this narrative
YI
AMZN logo
yiannisz on Amazon.com ·

Amazon: Why the World’s Biggest Platform Still Runs on Invisible Economics

Fair Value:US$231.381.7% undervalued
6 users have followed this narrative
1 users have commented on this narrative
0 users have liked this narrative

Popular Narratives

RO
RockeTeller
SCZ logo
RockeTeller on Santacruz Silver Mining ·

Crazy Undervalued 42 Baggers Silver Play (Active & Running Mine)

Fair Value:CA$8686.4% undervalued
82 users have followed this narrative
8 users have commented on this narrative
23 users have liked this narrative
AN
AnalystConsensusTarget
NVDA logo
AnalystConsensusTarget on NVIDIA ·

NVDA: Expanding AI Demand Will Drive Major Data Center Investments Through 2026

Fair Value:US$250.3927.7% undervalued
975 users have followed this narrative
6 users have commented on this narrative
26 users have liked this narrative
TH
TheWallstreetKing
MVIS logo
TheWallstreetKing on MicroVision ·

MicroVision will explode future revenue by 380.37% with a vision towards success

Fair Value:US$6098.4% undervalued
124 users have followed this narrative
11 users have commented on this narrative
22 users have liked this narrative