Mogo Valuation

Is MOGO undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

3/6

Valuation Score 3/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Sales vs Peers

  • Price-To-Sales vs Industry

  • Price-To-Sales vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of MOGO when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: Insufficient data to calculate MOGO's fair value for valuation analysis.

Significantly Below Fair Value: Insufficient data to calculate MOGO's fair value for valuation analysis.


Key Valuation Metric

Which metric is best to use when looking at relative valuation for MOGO?

Key metric: As MOGO is unprofitable we use its Price-To-Sales Ratio for relative valuation analysis.

The above table shows the Price to Sales ratio for MOGO. This is calculated by dividing MOGO's market cap by their current revenue.
What is MOGO's PS Ratio?
PS Ratio1.1x
SalesCA$41.87m
Market CapCA$46.86m

Price to Sales Ratio vs Peers

How does MOGO's PS Ratio compare to its peers?

The above table shows the PS ratio for MOGO vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PSEstimated GrowthMarket Cap
Peer Average9.7x
EPF Everyday People Financial
1xn/aCA$59.3m
CXI Currency Exchange International
1.2x6.3%CA$145.7m
AMT AmeriTrust Financial Technologies
25.1xn/aCA$66.7m
INVR Inverite Insights
11.3xn/aCA$9.6m
MOGO Mogo
1.1x29.6%CA$46.9m

Price-To-Sales vs Peers: MOGO is good value based on its Price-To-Sales Ratio (1.1x) compared to the peer average (9.7x).


Price to Sales Ratio vs Industry

How does MOGO's PS Ratio compare vs other companies in the North American Consumer Finance Industry?

8 CompaniesPrice / SalesEstimated GrowthMarket Cap
MOGO 1.1xIndustry Avg. 1.6xNo. of Companies8PS01.22.43.64.86+
8 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Sales vs Industry: MOGO is good value based on its Price-To-Sales Ratio (1.1x) compared to the North American Consumer Finance industry average (1.6x).


Price to Sales Ratio vs Fair Ratio

What is MOGO's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

MOGO PS Ratio vs Fair Ratio.
Fair Ratio
Current PS Ratio1.1x
Fair PS Ratio1.3x

Price-To-Sales vs Fair Ratio: MOGO is good value based on its Price-To-Sales Ratio (1.1x) compared to the estimated Fair Price-To-Sales Ratio (1.3x).


Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst MOGO forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentCA$1.93
CA$5.00
+159.1%
20.0%CA$6.00CA$4.00n/a2
Dec ’25CA$2.06
CA$5.00
+142.7%
20.0%CA$6.00CA$4.00n/a2
Nov ’25CA$1.33
CA$5.00
+275.9%
20.0%CA$6.00CA$4.00n/a2
Oct ’25CA$1.60
CA$5.00
+212.5%
20.0%CA$6.00CA$4.00n/a2
Sep ’25CA$1.66
CA$5.00
+201.2%
20.0%CA$6.00CA$4.00n/a2
Aug ’25CA$1.87
CA$5.00
+167.4%
20.0%CA$6.00CA$4.00n/a2
Jul ’25CA$2.04
CA$5.00
+145.1%
20.0%CA$6.00CA$4.00n/a2
Jun ’25CA$2.04
CA$5.00
+145.1%
20.0%CA$6.00CA$4.00n/a2
May ’25CA$2.55
CA$5.00
+96.1%
20.0%CA$6.00CA$4.00n/a2
Apr ’25CA$2.62
CA$5.00
+90.8%
20.0%CA$6.00CA$4.00n/a2
Mar ’25CA$2.62
CA$5.00
+90.8%
20.0%CA$6.00CA$4.00n/a2
Feb ’25CA$2.25
CA$5.00
+122.2%
20.0%CA$6.00CA$4.00n/a2
Jan ’25CA$2.43
CA$4.75
+95.5%
15.8%CA$5.50CA$4.00n/a2
Dec ’24CA$1.87
CA$4.75
+154.0%
15.8%CA$5.50CA$4.00CA$2.062
Nov ’24CA$1.57
CA$6.53
+315.6%
37.9%CA$9.00CA$4.05CA$1.332
Oct ’24CA$2.12
CA$6.53
+207.8%
37.9%CA$9.00CA$4.05CA$1.602
Sep ’24CA$2.42
CA$6.53
+169.6%
37.9%CA$9.00CA$4.05CA$1.662
Aug ’24CA$2.88
CA$6.38
+121.4%
41.2%CA$9.00CA$3.75CA$1.872
Jul ’24CA$2.73
CA$6.38
+133.5%
41.2%CA$9.00CA$3.75CA$2.042
Jun ’24CA$2.82
CA$6.38
+126.1%
41.2%CA$9.00CA$3.75CA$2.042
May ’24CA$2.73
CA$6.38
+133.5%
41.2%CA$9.00CA$3.75CA$2.552
Apr ’24CA$2.70
CA$6.38
+136.1%
41.2%CA$9.00CA$3.75CA$2.622
Mar ’24CA$2.76
CA$7.13
+158.2%
5.3%CA$7.50CA$6.75CA$2.622
Feb ’24CA$3.54
CA$7.13
+101.3%
5.3%CA$7.50CA$6.75CA$2.252
Jan ’24CA$2.25
CA$7.13
+216.7%
5.3%CA$7.50CA$6.75CA$2.432
Dec ’23CA$2.49
CA$7.13
+186.1%
5.3%CA$7.50CA$6.75CA$1.872

Analyst Forecast: Target price is more than 20% higher than the current share price, but there are not enough analysts covering the stock to determine statistical confidence in agreement.


Discover undervalued companies

Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2024/12/22 03:04
End of Day Share Price 2024/12/20 00:00
Earnings2024/09/30
Annual Earnings2023/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on .

Analyst Sources

Mogo Inc. is covered by 11 analysts. 3 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Nikolaus PriebeBMO Capital Markets Equity Research
Scott BuckB. Riley Securities, Inc.
Mark PalmerBTIG