D2L Management
Management criteria checks 3/4
D2L's CEO is John Baker, appointed in Jan 1999, has a tenure of 27.67 years. total yearly compensation is $2.13M, comprised of 18.2% salary and 81.8% bonuses, including company stock and options. directly owns 53.55% of the company’s shares, worth CA$281.36M. The average tenure of the management team and the board of directors is 2.8 years and 5.7 years respectively.
Key information
John Baker
Chief executive officer
US$2.1m
Total compensation
| CEO salary percentage | 18.22% |
| CEO tenure | 27.7yrs |
| CEO ownership | 53.6% |
| Management average tenure | 2.8yrs |
| Board average tenure | 5.7yrs |
Recent management updates
Recent updates
Narrative Update • Jul 22
DTOL: Buyback And Margin Outlook Will Support Stronger Earnings Profile
The analyst price target for D2L has shifted as fair value moved from CA$22.95 to CA$17.07, with recent Street research pointing to revised assumptions for revenue growth, profit margins, and future P/E multiples, along with updated targets of CA$16 and CA$11 from different analysts. Analyst Commentary Recent Street research on D2L shows that some bullish analysts are adjusting their valuation frameworks, with price targets now clustered around CA$16 and CA$11.
Narrative Update • Jul 08
DTOL: Raised Price View Will Likely Prove Unsustainable Versus Earnings
D2L's analyst price target has shifted to CA$11 from CA$10 as analysts revisit their fair value estimates, risk assumptions, and profit expectations for the company. This points to a different balance of growth, margins, and future P/E relative to prior views.
Narrative Update • Jun 24
DTOL: Buybacks And New University Contracts Will Support Future Upside
The latest Narrative Update on D2L reflects a modest uptick in the analyst price target to CA$12.95 from CA$12.57, as analysts cite revised long term assumptions around discount rates, profit margins, and future P/E expectations following recent Street research, including BMO Capital's move to raise its target to CA$11. Analyst Commentary Recent research on D2L highlights a mix of cautious and constructive views, with several firms fine tuning their price targets and assumptions around discount rates, margins, and future P/E levels.Narrative Update • Jun 04
DTOL: New Contracts And Buybacks Will Support Future Upside Potential
D2L's fair value estimate has increased slightly to CA$12.57 from CA$12.25, as analysts incorporate updated price targets that have generally moved lower while still supporting steady assumptions for growth, margins, and future P/E. Analyst Commentary Recent Street research has featured several price target revisions for D2L, with multiple firms updating their views while still assuming steady growth, margin progression, and future P/E levels in their models.Narrative Update • May 11
DTOL: Buybacks And New Contracts Will Support Future Upside Potential
Analysts have trimmed their CA$ price targets on D2L by amounts ranging from CA$3.25 to CA$9, reflecting updated views on the stock. Key valuation inputs such as fair value, revenue growth assumptions, profit margin and future P/E estimates remain essentially unchanged.Narrative Update • Apr 27
DTOL: Buybacks And Execution On New Contracts Will Drive Future Upside
Analyst price targets on D2L have been cut by up to CA$9 recently, and the updated fair value estimate has edged slightly lower as analysts factor in modest tweaks to the discount rate, revenue growth, profit margin and future P/E assumptions. Analyst Commentary Recent research updates have centered on resetting price targets for D2L, with reductions ranging from C$3.25 to C$9 and one target moved to C$15 from C$20.Narrative Update • Apr 12
DTOL: Lower P E Expectations And Buybacks Will Support Future Upside
Analysts have lowered the blended CA$ price target for D2L to reflect a reduced fair value estimate of about CA$12.35 from roughly CA$18.02, citing broad target cuts from firms including BMO Capital, Stifel, TD Securities, RBC Capital and CIBC, as well as updated assumptions for discount rate, revenue growth, profit margin and future P/E. Analyst Commentary Recent Street research shows a cluster of target cuts and at least one rating downgrade for D2L, with several firms revising their models and fair value assumptions.Narrative Update • Mar 29
DTOL: Lower P E Expectations Will Support Upside As Execution Progresses
Narrative update D2L's analyst price target has been revised down by CA$0.70 to reflect lower Street targets and a reduced future P/E assumption, while analysts continue to hold relatively steady expectations for revenue growth and profit margins. Analyst Commentary Recent Street research on D2L reflects a more cautious stance on valuation, with price targets adjusted lower and at least one downgrade, even as expectations for revenue growth and margins remain generally intact.Narrative Update • Mar 13
DTOL: Reset Expectations And Cautious Rating Shifts Will Support Future Upside
Analysts have adjusted their outlook on D2L, with the consensus price target moving to CA$15 from CA$20 as recent research highlights a mix of cautious views, including a downgrade and a lowered target, while still reflecting expectations that align with the updated fair value and P/E assumptions. Analyst Commentary Recent research on D2L points to a more cautious stance on the shares, with the consensus price target now aligned around CA$15.New Narrative • Feb 27
Cautious AI Adoption And Margin Pressure Will Eventually Support A More Resilient Learning Platform
Catalysts About D2L D2L provides a cloud based learning platform, including its Brightspace LMS and AI driven tools, for education institutions and corporate training providers. What are the underlying business or industry changes driving this perspective?Narrative Update • Feb 27
DTOL: Share Repurchases And Reset Expectations Will Support Future Upside
D2L's updated analyst price target has moved lower to CA$15 from CA$20, as analysts adjust their fair value and future P/E assumptions in light of recent rating changes and revised expectations for growth and margins. Analyst Commentary Recent Street research around D2L highlights a mix of optimism on the long term story and caution on nearer term execution, reflected in both the lower CA$15 target price and a rating downgrade from another firm.Narrative Update • Feb 13
DTOL: Share Repurchases And Higher Margin Outlook Will Support Future Upside
Analysts have trimmed their price target on D2L from about CA$21.58 to around CA$19.67. They point to updated assumptions for revenue growth, profit margins and a lower future P/E multiple as the key drivers of this change.New Narrative • Feb 13
Long Term Upskilling And AI Adoption Will Support Stronger Prospects Here
Catalysts About D2L D2L provides a cloud based learning platform, Brightspace, along with tools such as Lumi that support education institutions and corporate learners. What are the underlying business or industry changes driving this perspective?Analysis Article • Jan 16
There's Been No Shortage Of Growth Recently For D2L's (TSE:DTOL) Returns On Capital
What trends should we look for it we want to identify stocks that can multiply in value over the long term? Amongst...Analysis Article • Dec 12
When Should You Buy D2L Inc. (TSE:DTOL)?
While D2L Inc. ( TSE:DTOL ) might not have the largest market cap around , it saw significant share price movement...Analysis Article • Oct 11
D2L Inc.'s (TSE:DTOL) Business Is Trailing The Industry But Its Shares Aren't
D2L Inc.'s ( TSE:DTOL ) price-to-sales (or "P/S") ratio of 3.2x may not look like an appealing investment opportunity...Narrative Update • Sep 13
AI-powered Platform Including Lumi Will Shape Markets Amid Uncertainties
Reflecting improvements in both future earnings expectations (Future P/E) and profitability (Net Profit Margin), D2L's consensus analyst price target has been notably raised from CA$19.10 to CA$21.58. What's in the News D2L completed its share buyback program, repurchasing 413,400 shares (0.76%) for $4.36 million.Analysis Article • Sep 12
Do D2L's (TSE:DTOL) Earnings Warrant Your Attention?
For beginners, it can seem like a good idea (and an exciting prospect) to buy a company that tells a good story to...Analysis Article • Jul 29
At CA$15.67, Is D2L Inc. (TSE:DTOL) Worth Looking At Closely?
While D2L Inc. ( TSE:DTOL ) might not have the largest market cap around , it led the TSX gainers with a relatively...Analysis Article • Jun 02
D2L (TSE:DTOL) Is Doing The Right Things To Multiply Its Share Price
There are a few key trends to look for if we want to identify the next multi-bagger. In a perfect world, we'd like to...Analysis Article • Apr 07
D2L Inc. (TSE:DTOL) Shares May Have Slumped 32% But Getting In Cheap Is Still Unlikely
The D2L Inc. ( TSE:DTOL ) share price has fared very poorly over the last month, falling by a substantial 32%. Looking...Analysis Article • Feb 22
Returns Are Gaining Momentum At D2L (TSE:DTOL)
What trends should we look for it we want to identify stocks that can multiply in value over the long term? Firstly...
New Narrative • Feb 18
New AI Offerings Lumi And Creator+ Will Expand Global Market Reach
New product offerings and strategic AI integration are anticipated to enhance learning experiences, driving adoption and potential revenue growth.Analysis Article • Dec 06
Optimistic Investors Push D2L Inc. (TSE:DTOL) Shares Up 29% But Growth Is Lacking
Despite an already strong run, D2L Inc. ( TSE:DTOL ) shares have been powering on, with a gain of 29% in the last...Analysis Article • Jun 19
D2L Inc.'s (TSE:DTOL) Shares Climb 27% But Its Business Is Yet to Catch Up
D2L Inc. ( TSE:DTOL ) shareholders are no doubt pleased to see that the share price has bounced 27% in the last month...Analysis Article • Apr 26
Some Confidence Is Lacking In D2L Inc. (TSE:DTOL) As Shares Slide 26%
D2L Inc. ( TSE:DTOL ) shareholders that were waiting for something to happen have been dealt a blow with a 26% share...Analysis Article • Dec 08
There's Reason For Concern Over D2L Inc.'s (TSE:DTOL) Massive 45% Price Jump
D2L Inc. ( TSE:DTOL ) shareholders would be excited to see that the share price has had a great month, posting a 45...CEO Compensation Analysis
| Date | Total Compensation | Salary | Company Earnings |
|---|---|---|---|
| Jul 31 2026 | n/a | n/a | US$2m |
| Apr 30 2026 | n/a | n/a | US$7m |
| Jan 31 2026 | US$2m | US$387k | US$9m |
| Oct 31 2025 | n/a | n/a | US$30m |
| Jul 31 2025 | n/a | n/a | US$31m |
| Apr 30 2025 | n/a | n/a | US$28m |
| Jan 31 2025 | US$2m | US$296k | US$26m |
| Oct 31 2024 | n/a | n/a | US$6m |
| Jul 31 2024 | n/a | n/a | US$485k |
| Apr 30 2024 | n/a | n/a | -US$4m |
| Jan 31 2024 | US$1m | US$297k | -US$4m |
| Oct 31 2023 | n/a | n/a | -US$10m |
| Jul 31 2023 | n/a | n/a | -US$13m |
| Apr 30 2023 | n/a | n/a | -US$13m |
| Jan 31 2023 | US$1m | US$286k | -US$18m |
| Oct 31 2022 | n/a | n/a | -US$16m |
| Jul 31 2022 | n/a | n/a | -US$55m |
| Apr 30 2022 | n/a | n/a | -US$68m |
| Jan 31 2022 | US$156k | US$80k | -US$98m |
Compensation vs Market: John's total compensation ($USD2.13M) is above average for companies of similar size in the Canadian market ($USD837.40K).
Compensation vs Earnings: John's compensation has been consistent with company performance over the past year.
CEO
John Baker (48 yo)
27.7yrs
Tenure
US$2,126,607
Compensation
Mr. John Baker, MSC serves as Chairman at D2L Inc. and is its Director since 2011 and also serves as its President since April 2025. He has been a Member of the Governing Council at Social Sciences And Hum...
Leadership Team
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Founder | 27.7yrs | US$2.13m | 53.55% CA$ 281.4m | |
| Chief Financial Officer | 3.9yrs | US$1.56m | 0.17% CA$ 901.2k | |
| Chief Legal Officer | 13yrs | US$988.95k | 0.24% CA$ 1.3m | |
| Chief Product Officer | no data | US$571.22k | 0.047% CA$ 245.0k | |
| Chief Revenue Officer | 2.8yrs | US$1.06m | 0.061% CA$ 318.1k | |
| Chief Technology Officer | 1.7yrs | no data | no data | |
| Senior Director of Global Communications | no data | no data | no data | |
| Chief Marketing Officer | 2.3yrs | no data | 0.082% CA$ 430.3k | |
| Senior VP of People & Culture and Deputy General Counsel | 1.7yrs | no data | 0.026% CA$ 135.8k | |
| Senior Vice President of Strategic Alliances & Channel Sales | 1yr | no data | no data | |
| Senior Vice President of Professional Services & Support | 4.7yrs | no data | 0.088% CA$ 462.7k | |
| Senior Vice President of EMEA & APAC Sales | no data | no data | no data |
2.8yrs
Average Tenure
Experienced Management: DTOL's management team is considered experienced (2.8 years average tenure).
Board Members
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Founder | 15.7yrs | US$2.13m | 53.55% CA$ 281.4m | |
| Independent Director | 5.7yrs | US$235.00k | 0.022% CA$ 117.6k | |
| Independent Lead Director | 5.7yrs | US$235.00k | 0.014% CA$ 75.0k | |
| Independent Director | 5.7yrs | US$255.00k | 0.029% CA$ 150.0k | |
| Independent Director | 2yrs | US$235.00k | no data | |
| Independent Director | 8.7yrs | no data | no data |
5.7yrs
Average Tenure
61.5yo
Average Age
Experienced Board: DTOL's board of directors are considered experienced (5.7 years average tenure).
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/09/11 02:06 |
| End of Day Share Price | 2026/09/11 00:00 |
| Earnings | 2026/07/31 |
| Annual Earnings | 2026/01/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
| |
| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
D2L Inc. is covered by 13 analysts. 8 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Gavin Fairweather | ATB Cormark |
| Thanos Moschopoulos | BMO Capital Markets Equity Research |
| Douglas Taylor | Canaccord Genuity |