Is RUM undervalued compared to its fair value, analyst forecasts and its price relative to the market?
Valuation Score
4/6
Valuation Score 4/6
Below Fair Value
Significantly Below Fair Value
Price-To-Sales vs Peers
Price-To-Sales vs Industry
Price-To-Sales vs Fair Ratio
Analyst Forecast
Share Price vs Fair Value
What is the Fair Price of RUM when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.
Below Fair Value: RUM (CA$0.13) is trading below our estimate of fair value (CA$0.22)
Significantly Below Fair Value: RUM is trading below fair value by more than 20%.
Key Valuation Metric
Which metric is best to use when looking at relative valuation for RUM?
Key metric: As RUM is unprofitable we use its Price-To-Sales Ratio for relative valuation analysis.
The above table shows the Price to Sales ratio for RUM. This is calculated by dividing RUM's market cap by their current
revenue.
What is RUM's PS Ratio?
PS Ratio
0.1x
Sales
CA$40.25m
Market Cap
CA$6.22m
RUM key valuation metrics and ratios. From Price to Earnings, Price to Sales and Price to Book to Price to Earnings Growth Ratio, Enterprise Value and EBITDA.
Price-To-Sales vs Industry: RUM is good value based on its Price-To-Sales Ratio (0.1x) compared to the North American Consumer Retailing industry average (0.4x).
Price to Sales Ratio vs Fair Ratio
What is RUM's PS Ratio
compared to its
Fair PS Ratio?
This is the expected PS Ratio taking into
account the company's forecast earnings growth, profit margins
and other risk factors.
RUM PS Ratio vs Fair Ratio.
Fair Ratio
Current PS Ratio
0.1x
Fair PS Ratio
n/a
Price-To-Sales vs Fair Ratio: Insufficient data to calculate RUM's Price-To-Sales Fair Ratio for valuation analysis.
Analyst Price Targets
What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?
Analyst Forecast: Insufficient data to show price forecast.