company background image

Rocky Mountain Liquor TSXV:RUM Stock Report

Last Price


Market Cap







24 May, 2022


Company Financials
RUM fundamental analysis
Snowflake Score
Future Growth0/6
Past Performance2/6
Financial Health3/6

RUM Stock Overview

Rocky Mountain Liquor Inc., through its subsidiary, Andersons Liquor Inc., owns and operates liquor stores in Alberta, Canada.

Rocky Mountain Liquor Competitors













Price History & Performance

Summary of all time highs, changes and price drops for Rocky Mountain Liquor
Historical stock prices
Current Share PriceCA$0.17
52 Week HighCA$0.23
52 Week LowCA$0.13
1 Month Change-2.78%
3 Month Change-12.50%
1 Year Change2.94%
3 Year Change-22.22%
5 Year Change-53.33%
Change since IPO-90.00%

Recent News & Updates

May 06
Rocky Mountain Liquor (CVE:RUM) Shareholders Will Want The ROCE Trajectory To Continue

Rocky Mountain Liquor (CVE:RUM) Shareholders Will Want The ROCE Trajectory To Continue

To find a multi-bagger stock, what are the underlying trends we should look for in a business? Firstly, we'll want to...

Shareholder Returns

RUMCA Consumer RetailingCA Market

Return vs Industry: RUM underperformed the Canadian Consumer Retailing industry which returned 27.1% over the past year.

Return vs Market: RUM underperformed the Canadian Market which returned 4.8% over the past year.

Price Volatility

Is RUM's price volatile compared to industry and market?
RUM volatility
RUM Average Weekly Movement10.9%
Consumer Retailing Industry Average Movement4.1%
Market Average Movement9.8%
10% most volatile stocks in CA Market16.9%
10% least volatile stocks in CA Market4.3%

Stable Share Price: RUM is not significantly more volatile than the rest of Canadian stocks over the past 3 months, typically moving +/- 11% a week.

Volatility Over Time: RUM's weekly volatility (11%) has been stable over the past year.

About the Company

n/an/aScott Morrow

Rocky Mountain Liquor Inc., through its subsidiary, Andersons Liquor Inc., owns and operates liquor stores in Alberta, Canada. Its stores sell beer, wine, spirit, and ready to drink liquor products, as well as ancillary items, such as juice, ice, soft drinks, and giftware. As of April 14, 2022, it owned and operated 26 private liquor stores.

Rocky Mountain Liquor Fundamentals Summary

How do Rocky Mountain Liquor's earnings and revenue compare to its market cap?
RUM fundamental statistics
Market CapCA$8.37m
Earnings (TTM)CA$1.02m
Revenue (TTM)CA$43.94m


P/E Ratio


P/S Ratio

Earnings & Revenue

Key profitability statistics from the latest earnings report
RUM income statement (TTM)
Cost of RevenueCA$34.07m
Gross ProfitCA$9.87m
Other ExpensesCA$8.85m

Last Reported Earnings

Mar 31, 2022

Next Earnings Date


Earnings per share (EPS)0.021
Gross Margin22.46%
Net Profit Margin2.32%
Debt/Equity Ratio58.8%

How did RUM perform over the long term?

See historical performance and comparison


Is Rocky Mountain Liquor undervalued compared to its fair value and its price relative to the market?

Valuation Score


Valuation Score 5/6

  • Below Fair Value

  • Significantly Below Fair Value

  • PE vs Industry

  • PE vs Market

  • PEG Ratio

  • PB vs Industry


Undervalued compared to fair value

Share Price vs. Fair Value

Below Fair Value: RUM (CA$0.18) is trading below our estimate of fair value (CA$1.25)

Significantly Below Fair Value: RUM is trading below fair value by more than 20%.

Price To Earnings Ratio

PE vs Industry: RUM is good value based on its Price-To-Earnings Ratio (8.2x) compared to the Canadian Consumer Retailing industry average (14.2x).

PE vs Market: RUM is good value based on its Price-To-Earnings Ratio (8.2x) compared to the Canadian market (11.3x).

Price to Earnings Growth Ratio

PEG Ratio: Insufficient data to calculate RUM's PEG Ratio to determine if it is good value.

Price to Book Ratio

PB vs Industry: RUM is good value based on its Price-To-Book Ratio (1.1x) compared to the CA Consumer Retailing industry average (2.5x).

Future Growth

How is Rocky Mountain Liquor forecast to perform in the next 1 to 3 years based on estimates from 0 analysts?

Future Growth Score


Future Growth Score 0/6

  • Earnings vs Savings Rate

  • Earnings vs Market

  • High Growth Earnings

  • Revenue vs Market

  • High Growth Revenue

  • Future ROE


Forecasted Consumer Retailing industry annual growth in earnings

In this section we usually present revenue and earnings growth projections based on the consensus estimates of professional analysts to help investors understand the company’s ability to generate profit. But as Rocky Mountain Liquor has not provided enough past data and has no analyst forecast, its future earnings cannot be reliably calculated by extrapolating past data or using analyst predictions.

This is quite a rare situation as 97% of companies covered by SimplyWall St do have past financial data.

Past Performance

How has Rocky Mountain Liquor performed over the past 5 years?

Past Performance Score


Past Performance Score 2/6

  • Quality Earnings

  • Growing Profit Margin

  • Earnings Trend

  • Accelerating Growth

  • Earnings vs Industry

  • High ROE


Historical annual earnings growth

Earnings and Revenue History

Quality Earnings: RUM has high quality earnings.

Growing Profit Margin: RUM's current net profit margins (2.3%) are lower than last year (3.5%).

Past Earnings Growth Analysis

Earnings Trend: RUM has become profitable over the past 5 years, growing earnings by 61.8% per year.

Accelerating Growth: RUM's has had negative earnings growth over the past year, so it can't be compared to its 5-year average.

Earnings vs Industry: RUM had negative earnings growth (-40.4%) over the past year, making it difficult to compare to the Consumer Retailing industry average (10.7%).

Return on Equity

High ROE: RUM's Return on Equity (12.8%) is considered low.

Financial Health

How is Rocky Mountain Liquor's financial position?

Financial Health Score


Financial Health Score 3/6

  • Short Term Liabilities

  • Long Term Liabilities

  • Debt Level

  • Reducing Debt

  • Debt Coverage

  • Interest Coverage

Financial Position Analysis

Short Term Liabilities: RUM's short term assets (CA$6.0M) exceed its short term liabilities (CA$5.5M).

Long Term Liabilities: RUM's short term assets (CA$6.0M) do not cover its long term liabilities (CA$12.6M).

Debt to Equity History and Analysis

Debt Level: RUM's net debt to equity ratio (58.4%) is considered high.

Reducing Debt: RUM's debt to equity ratio has reduced from 704.1% to 58.8% over the past 5 years.

Debt Coverage: RUM's debt is well covered by operating cash flow (65.6%).

Interest Coverage: RUM's interest payments on its debt are not well covered by EBIT (1.9x coverage).

Balance Sheet


What is Rocky Mountain Liquor current dividend yield, its reliability and sustainability?

Dividend Score


Dividend Score 0/6

  • Notable Dividend

  • High Dividend

  • Stable Dividend

  • Growing Dividend

  • Earnings Coverage

  • Future Dividend Coverage

Dividend Yield vs Market

Notable Dividend: Unable to evaluate RUM's dividend yield against the bottom 25% of dividend payers, as the company has not reported any recent payouts.

High Dividend: Unable to evaluate RUM's dividend yield against the top 25% of dividend payers, as the company has not reported any recent payouts.

Stability and Growth of Payments

Stable Dividend: Insufficient data to determine if RUM's dividends per share have been stable in the past.

Growing Dividend: Insufficient data to determine if RUM's dividend payments have been increasing.

Earnings Payout to Shareholders

Earnings Coverage: Insufficient data to calculate payout ratio to determine if its dividend payments are covered by earnings.

Cash Payout to Shareholders

Cash Flow Coverage: Unable to calculate sustainability of dividends as RUM has not reported any payouts.

Discover strong dividend paying companies


How experienced are the management team and are they aligned to shareholders interests?


Average board tenure


Scott Morrow



Mr. Scott A. Morrow serves as Chief Executive Officer of Rocky Mountain Liquor Inc. since April 04, 2022. He served as the Chief Operating Officer of Alcanna Inc. (formerly Liquor Stores NA Ltd) from Febru...

Board Members

Experienced Board: RUM's board of directors are seasoned and experienced ( 13.4 years average tenure).


Who are the major shareholders and have insiders been buying or selling?

Insider Trading Volume

Insider Buying: Insufficient data to determine if insiders have bought more shares than they have sold in the past 3 months.

Recent Insider Transactions

Ownership Breakdown

Dilution of Shares: Shareholders have not been meaningfully diluted in the past year.

Top Shareholders

Company Information

Rocky Mountain Liquor Inc.'s employee growth, exchange listings and data sources

Key Information

  • Name: Rocky Mountain Liquor Inc.
  • Ticker: RUM
  • Exchange: TSXV
  • Founded: NaN
  • Industry: Food Retail
  • Sector: Consumer Retailing
  • Implied Market Cap: CA$8.370m
  • Shares outstanding: 47.83m
  • Website:


  • Rocky Mountain Liquor Inc.
  • 11478–149 Street
  • Edmonton
  • Alberta
  • T5M 1W7
  • Canada


Company Analysis and Financial Data Status

All financial data provided by Standard & Poor's Capital IQ.
DataLast Updated (UTC time)
Company Analysis2022/05/24 00:00
End of Day Share Price2022/05/24 00:00
Annual Earnings2021/12/31

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.