HubSpot Valuation

Q: What is the Fair Price of H2UB34 when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

H2UB34 (R$90.36) is trading above our estimate of [[fair value]] (R$55.04)

Is H2UB34 undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

1/6

Valuation Score 1/6

Below Fair Value
Significantly Below Fair Value
Price-To-Sales vs Peers
Price-To-Sales vs Industry
Price-To-Sales vs Fair Ratio
Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of H2UB34 when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: H2UB34 (R$90.36) is trading above our estimate of fair value (R$55.04)

Significantly Below Fair Value: H2UB34 is trading above our estimate of fair value.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for H2UB34?

Key metric: As H2UB34 is unprofitable we use its Price-To-Sales Ratio for relative valuation analysis.

The above table shows the Price to Sales ratio for H2UB34. This is calculated by dividing H2UB34's market cap by their current revenue.
What is H2UB34's PS Ratio?
PS Ratio	15.3x
Sales	US$2.51b
Market Cap	US$38.56b

H2UB34 key valuation metrics and ratios. From Price to Earnings, Price to Sales and Price to Book to Price to Earnings Growth Ratio, Enterprise Value and EBITDA.
Key Statistics
Enterprise Value/Revenue	14.9x
Enterprise Value/EBITDA	-653.7x
PEG Ratio	n/a

Price to Sales Ratio vs Peers

How does H2UB34's PS Ratio compare to its peers?

The above table shows the PS ratio for H2UB34 vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
Company	Forward PS	Estimated Growth	Market Cap
Peer Average	17.4x
TOTS3 TOTVS	3.3x	13.7%	R$16.7b
SPLK Splunk	6.3x	10.9%	US$26.4b
WTC WiseTech Global	38.8x	19.2%	AU$40.0b
DDOG Datadog	21x	18.0%	US$52.9b
H2UB34 HubSpot	15.3x	14.6%	R$38.6b

Price-To-Sales vs Peers: H2UB34 is good value based on its Price-To-Sales Ratio (15.3x) compared to the peer average (17.3x).

Price to Sales Ratio vs Industry

How does H2UB34's PS Ratio compare vs other companies in the Global Software Industry?

234 Companies	Price / Sales	Estimated Growth	Market Cap

234 Companies		Estimated Growth	Market Cap

No more companies

Price-To-Sales vs Industry: H2UB34 is expensive based on its Price-To-Sales Ratio (15.3x) compared to the Global Software industry average (3.3x).

Price to Sales Ratio vs Fair Ratio

What is H2UB34's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

H2UB34 PS Ratio vs Fair Ratio.
Fair Ratio
Current PS Ratio	15.3x
Fair PS Ratio	11.4x

Price-To-Sales vs Fair Ratio: H2UB34 is expensive based on its Price-To-Sales Ratio (15.3x) compared to the estimated Fair Price-To-Sales Ratio (11.4x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

Analyst Forecast: Insufficient data to show price forecast.

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Company Analysis and Financial Data Status

Data	Last Updated (UTC time)
Company Analysis	2024/12/17 05:29
End of Day Share Price	2024/12/17 00:00
Earnings	2024/09/30
Annual Earnings	2023/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

Package	Data	Timeframe	Example US Source ^*
Company Financials	10 years	Income statement Cash flow statement Balance sheet	SEC Form 10-K SEC Form 10-Q
Analyst Consensus Estimates	+3 years	Forecast financials Analyst price targets	Analyst Research Reports Blue Matrix
Market Prices	30 years	Stock prices Dividends, Splits and Actions	ICE Market Data SEC Form S-1
Ownership	10 years	Top shareholders Insider trading	SEC Form 4 SEC Form 13D
Management	10 years	Leadership team Board of directors	SEC Form 10-K SEC Form DEF 14A
Key Developments	10 years	Company announcements	SEC Form 8-K

^* example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on .

Analyst Sources

HubSpot, Inc. is covered by 48 analysts. 29 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

Analyst	Institution
Ishan Majumdar	Baptista Research
Ryan MacWilliams	Barclays
Keith Bachman	BMO Capital Markets Equity Research