We currently do not have sufficient information about the CEO.
Key information
Bjorn Gulden
Chief executive officer
€7.4m
Total compensation
CEO salary percentage
29.80%
CEO tenure
3.3yrs
CEO ownership
n/a
Management average tenure
3.3yrs
Board average tenure
5.4yrs
Recent management updates
Recent updates
CEO Compensation Analysis
How has Bjorn Gulden's remuneration changed compared to adidas's earnings?
Date
Total Compensation
Salary
Company Earnings
Mar 31 2026
n/a
n/a
€1b
Dec 31 2025
n/a
n/a
€1b
Sep 30 2025
n/a
n/a
€1b
Jun 30 2025
n/a
n/a
€1b
Mar 31 2025
n/a
n/a
€1b
Dec 31 2024
€7m
€2m
€756m
Sep 30 2024
n/a
n/a
€381m
Jun 30 2024
n/a
n/a
€196m
Mar 31 2024
n/a
n/a
€85m
Dec 31 2023
€9m
€2m
-€119m
Sep 30 2023
n/a
n/a
-€179m
Jun 30 2023
n/a
n/a
-€368m
Mar 31 2023
n/a
n/a
-€107m
Dec 31 2022
€4m
n/a
€228m
Compensation vs Market: Bjorn's total compensation ($USD8.57M) is above average for companies of similar size in the BG market ($USD4.47M).
Compensation vs Earnings: Bjorn's compensation has been consistent with company performance over the past year.
CEO
Bjorn Gulden (60 yo)
3.3yrs
Tenure
€7,383,585
Compensation
Mr. Bjørn Gulden serves as Chairman of the Executive Board and Chief Executive Officer at adidas AG since January 1, 2023. He is also Chairman of the Board, Global Brands at adidas AG. He is also responsib...
Leadership Team
Name
Position
Tenure
Compensation
Ownership
Bjorn Gulden
Chairman of Global Brands
3.3yrs
€7.38m
no data
Harm Ohlmeyer
CFO & Member of Executive Board
9.2yrs
€3.32m
no data
Michelle Robertson
Global Head of HR
3.3yrs
€2.53m
no data
Mathieu Sidokpohou
Member of Executive Board & Chief Commercial Officer
1.5yrs
€1.06m
no data
Gunter Weigl
Senior VP of Brand Partnerships & Employee Representative Member of Supervisory Board
12.8yrs
€208.00k
no data
Linda Evenhuis
Emp Rep Member of Supervisory Board
no data
€96.85k
no data
Thomas Sapper
Employee Representative Member of Supervisory Board & Senior Director of Tech Project Management
no data
€128.14k
no data
Sebastian Steffen
Senior Vice President of Investor Relations & Corporate Communications
no data
no data
no data
Jan Heinemann
General Counsel
no data
no data
no data
Aimee Arana
Senior VP and GM of Global Product - Training
7.1yrs
no data
no data
Markus Morent
Managing Director for Korea
less than a year
no data
no data
3.3yrs
Average Tenure
54.5yo
Average Age
Experienced Management: ADS's management team is considered experienced (3.3 years average tenure).
Board Members
Name
Position
Tenure
Compensation
Ownership
Gunter Weigl
Senior VP of Brand Partnerships & Employee Representative Member of Supervisory Board
7yrs
€208.00k
no data
Linda Evenhuis
Emp Rep Member of Supervisory Board
2yrs
€96.85k
no data
Thomas Sapper
Employee Representative Member of Supervisory Board & Senior Director of Tech Project Management
2yrs
€128.14k
no data
Jing Ulrich
Independent Member of Supervisory Board
7yrs
€103.00k
no data
Ian Gallienne
Independent Member of Supervisory Board
9.9yrs
€254.00k
no data
Bodo Uebber
Independent Member of Supervisory Board
7yrs
€308.00k
no data
Nassef Onssy Sawiris
Independent Deputy Chairman of Supervisory Board
9.9yrs
€134.28k
no data
Christian Klein
Independent Member of Supervisory Board
5.8yrs
€166.57k
no data
Birgit Biermann
Employee Representative Member of Supervisory Board
3.7yrs
€136.28k
no data
Jackie Joyner-Kersee
Independent Member of Supervisory Board
5yrs
€104.00k
no data
Bastian Knobloch
Employee Representative Member of the Supervisory Board
4.3yrs
€105.00k
no data
Paul Seline
Employee Representative Deputy Chairman of Supervisory Board
2yrs
€159.42k
no data
5.4yrs
Average Tenure
58.5yo
Average Age
Experienced Board: ADS's board of directors are considered experienced (5.4 years average tenure).
Company Analysis and Financial Data Status
Data
Last Updated (UTC time)
Company Analysis
2026/05/24 11:06
End of Day Share Price
2026/05/13 00:00
Earnings
2026/03/31
Annual Earnings
2025/12/31
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
adidas AG is covered by 62 analysts. 26 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.