SiteMinder Valuation

Is SDR undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

1/6

Valuation Score 1/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Sales vs Peers

  • Price-To-Sales vs Industry

  • Price-To-Sales vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of SDR when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: SDR (A$6.55) is trading below our estimate of fair value (A$7.02)

Significantly Below Fair Value: SDR is trading below fair value, but not by a significant amount.


Key Valuation Metric

Which metric is best to use when looking at relative valuation for SDR?

Key metric: As SDR is unprofitable we use its Price-To-Sales Ratio for relative valuation analysis.

The above table shows the Price to Sales ratio for SDR. This is calculated by dividing SDR's market cap by their current revenue.
What is SDR's PS Ratio?
PS Ratio9.5x
SalesAU$190.84m
Market CapAU$1.82b

Price to Sales Ratio vs Peers

How does SDR's PS Ratio compare to its peers?

The above table shows the PS ratio for SDR vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PSEstimated GrowthMarket Cap
Peer Average7.3x
NXL Nuix
9.2x15.7%AU$2.0b
OCL Objective
14x8.6%AU$1.6b
IRE Iress
2.7x1.9%AU$1.7b
HSN Hansen Technologies
3.1x5.5%AU$1.1b
SDR SiteMinder
9.5x18.8%AU$1.8b

Price-To-Sales vs Peers: SDR is expensive based on its Price-To-Sales Ratio (9.5x) compared to the peer average (7.3x).


Price to Sales Ratio vs Industry

How does SDR's PS Ratio compare vs other companies in the AU Software Industry?

15 CompaniesPrice / SalesEstimated GrowthMarket Cap
ADA Adacel Technologies
0.6x10.4%US$18.61m
MOQ MOQ
0.3xn/aUS$15.57m
DUB Dubber
0.5xn/aUS$11.44m
NOV Novatti Group
0.3x9.4%US$8.72m
SDR 9.5xIndustry Avg. 2.9xNo. of Companies19PS02.85.68.411.214+
15 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Sales vs Industry: SDR is expensive based on its Price-To-Sales Ratio (9.5x) compared to the Australian Software industry average (2.9x).


Price to Sales Ratio vs Fair Ratio

What is SDR's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

SDR PS Ratio vs Fair Ratio.
Fair Ratio
Current PS Ratio9.5x
Fair PS Ratio3.8x

Price-To-Sales vs Fair Ratio: SDR is expensive based on its Price-To-Sales Ratio (9.5x) compared to the estimated Fair Price-To-Sales Ratio (3.8x).


Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst SDR forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentAU$6.55
AU$6.96
+6.3%
14.1%AU$10.00AU$5.50n/a15
Nov ’25AU$6.57
AU$6.92
+5.4%
14.0%AU$10.00AU$5.50n/a15
Oct ’25AU$6.38
AU$6.56
+2.9%
19.9%AU$10.00AU$3.20n/a16
Sep ’25AU$4.90
AU$6.53
+33.2%
19.9%AU$10.00AU$3.20n/a16
Aug ’25AU$5.59
AU$6.53
+16.8%
19.8%AU$10.00AU$3.20n/a16
Jul ’25AU$5.09
AU$6.46
+27.0%
20.0%AU$10.00AU$3.20n/a16
Jun ’25AU$5.19
AU$6.16
+18.6%
15.7%AU$7.62AU$3.20n/a15
May ’25AU$5.61
AU$6.13
+9.3%
15.6%AU$7.62AU$3.20n/a15
Apr ’25AU$5.63
AU$6.03
+7.2%
15.7%AU$7.62AU$3.20n/a15
Mar ’25AU$5.59
AU$5.98
+7.0%
15.8%AU$7.62AU$3.20n/a15
Feb ’25AU$5.24
AU$5.96
+13.7%
11.3%AU$7.62AU$5.00n/a14
Jan ’25AU$5.13
AU$5.41
+5.4%
15.0%AU$7.34AU$4.60n/a14
Dec ’24AU$4.93
AU$5.17
+4.9%
22.8%AU$7.34AU$1.87n/a15
Nov ’24AU$4.12
AU$5.17
+25.5%
22.8%AU$7.34AU$1.87AU$6.5715
Oct ’24AU$4.63
AU$5.17
+11.7%
23.4%AU$7.21AU$1.87AU$6.3815
Sep ’24AU$4.78
AU$5.14
+7.5%
23.1%AU$7.21AU$1.87AU$4.9016
Aug ’24AU$4.26
AU$4.96
+16.5%
24.6%AU$7.20AU$1.87AU$5.5916
Jul ’24AU$2.92
AU$4.78
+63.8%
23.9%AU$6.81AU$1.87AU$5.0914
Jun ’24AU$3.10
AU$4.78
+54.3%
23.9%AU$6.81AU$1.87AU$5.1914
May ’24AU$3.43
AU$5.01
+46.0%
16.7%AU$6.81AU$4.05AU$5.6113
Apr ’24AU$3.43
AU$5.00
+45.7%
16.1%AU$6.69AU$4.05AU$5.6313
Mar ’24AU$3.88
AU$5.11
+31.6%
15.4%AU$6.69AU$4.30AU$5.5912
Feb ’24AU$4.06
AU$4.87
+19.9%
18.6%AU$6.41AU$3.70AU$5.2412
Jan ’24AU$3.04
AU$4.93
+62.1%
21.2%AU$6.80AU$3.70AU$5.1311
Dec ’23AU$3.15
AU$5.13
+62.7%
20.6%AU$6.80AU$3.70AU$4.939
Nov ’23AU$3.05
AU$5.55
+82.1%
15.7%AU$6.80AU$4.20AU$4.127

Analyst Forecast: Target price is less than 20% higher than the current share price.


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