Apple Inc.

WBAG:AAPL Stock Report

Market Cap: €3.7t

Apple Valuation

Is AAPL undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

1/6

Valuation Score 1/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of AAPL when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: AAPL (€241.95) is trading below our estimate of fair value (€250.02)

Significantly Below Fair Value: AAPL is trading below fair value, but not by a significant amount.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for AAPL?

Key metric: As AAPL is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for AAPL. This is calculated by dividing AAPL's market cap by their current earnings.
What is AAPL's PE Ratio?
PE Ratio41x
EarningsUS$93.74b
Market CapUS$3.85t

Price to Earnings Ratio vs Peers

How does AAPL's PE Ratio compare to its peers?

The above table shows the PE ratio for AAPL vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average22.6x
A005930 Samsung Electronics
12.5x12.3%₩351.8t
1810 Xiaomi
38.2x21.3%HK$788.9b
DELL Dell Technologies
19.8x14.6%US$81.1b
2382 Quanta Computer
19.8x19.7%NT$1.1t
AAPL Apple
41x10.2%€3.8t

Price-To-Earnings vs Peers: AAPL is expensive based on its Price-To-Earnings Ratio (41x) compared to the peer average (22.6x).

Price to Earnings Ratio vs Industry

How does AAPL's PE Ratio compare vs other companies in the European Tech Industry?

1 CompanyPrice / EarningsEstimated GrowthMarket Cap
AAPL 41.0xIndustry Avg. 21.8xNo. of Companies4PE01020304050+
1 CompanyEstimated GrowthMarket Cap
No more companies

Price-To-Earnings vs Industry: AAPL is expensive based on its Price-To-Earnings Ratio (41x) compared to the Global Tech industry average (21.8x).

Price to Earnings Ratio vs Fair Ratio

What is AAPL's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

AAPL PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio41x
Fair PE Ration/a

Price-To-Earnings vs Fair Ratio: Insufficient data to calculate AAPL's Price-To-Earnings Fair Ratio for valuation analysis.

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst AAPL forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
Current€241.95
€236.01
-2.5%
11.2%€287.52€176.35n/a42
Dec ’25€224.05
€232.23
+3.7%
10.8%€284.97€174.78n/a42
Nov ’25€205.05
€223.28
+8.9%
12.2%€276.84€169.80n/a42
Oct ’25€203.45
€214.74
+5.5%
12.9%€268.41€165.52n/a41
Sep ’25€205.85
€211.98
+3.0%
13.8%€269.91€161.95n/a42
Aug ’25€204.70
€208.96
+2.1%
14.4%€277.17€157.06n/a41
Jul ’25€200.40
€197.15
-1.6%
14.1%€256.71€116.69n/a42
Jun ’25€175.36
€188.23
+7.3%
12.2%€253.50€115.23n/a42
May ’25€162.54
€185.58
+14.2%
12.1%€233.18€116.59n/a44
Apr ’25€158.44
€186.37
+17.6%
12.3%€232.75€116.38n/a43
Mar ’25€164.42
€185.44
+12.8%
12.2%€231.05€115.53n/a43
Feb ’25€170.96
€184.31
+7.8%
12.6%€230.83€115.41n/a43
Jan ’25€175.26
€180.85
+3.2%
12.8%€227.00€105.33n/a44
Dec ’24€175.52
€180.53
+2.9%
12.2%€220.51€106.58€224.0544
Nov ’24€163.16
€186.38
+14.2%
12.1%€226.78€109.61€205.0544
Oct ’24€162.52
€186.56
+14.8%
11.9%€224.74€117.05€203.4544
Sep ’24€174.92
€184.14
+5.3%
11.2%€220.92€137.15€205.8543
Aug ’24€178.78
€177.65
-0.6%
13.9%€218.52€105.62€204.7043
Jul ’24€176.32
€170.91
-3.1%
12.0%€219.94€106.30€200.4042
Jun ’24€167.04
€166.52
-0.3%
11.5%€195.17€107.81€175.3641
May ’24€152.64
€155.74
+2.0%
12.7%€191.42€105.73€162.5442
Apr ’24€150.06
€156.80
+4.5%
12.3%€194.57€107.47€158.4442
Mar ’24€136.74
€156.72
+14.6%
11.9%€195.51€108.00€164.4242
Feb ’24€130.86
€154.69
+18.2%
12.4%€193.26€108.60€170.9642
Jan ’24€120.20
€162.42
+35.1%
12.1%€197.99€111.25€175.2642
Dec ’23€140.92
€173.06
+22.8%
11.3%€208.47€121.11€175.5241

Analyst Forecast: Target price is lower than the current share price.

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2024/12/22 01:29
End of Day Share Price 2024/12/20 00:00
Earnings2024/09/28
Annual Earnings2024/09/28

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on .

Analyst Sources

Apple Inc. is covered by 98 analysts. 39 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Per Anders LindbergABG Sundal Collier
Mark RosenAccountability Research Corporation
Edward ZabitskyACI Research