Douglas Valuation

Is DOU undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

4/6

Valuation Score 4/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Sales vs Peers

  • Price-To-Sales vs Industry

  • Price-To-Sales vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of DOU when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: DOU (€19) is trading below our estimate of fair value (€90.6)

Significantly Below Fair Value: DOU is trading below fair value by more than 20%.


Key Valuation Metric

Which metric is best to use when looking at relative valuation for DOU?

Key metric: As DOU is unprofitable we use its Price-To-Sales Ratio for relative valuation analysis.

The above table shows the Price to Sales ratio for DOU. This is calculated by dividing DOU's market cap by their current revenue.
What is DOU's PS Ratio?
PS Ratio0.5x
Sales€4.37b
Market Cap€2.01b

Price to Sales Ratio vs Peers

How does DOU's PS Ratio compare to its peers?

The above table shows the PS ratio for DOU vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PSEstimated GrowthMarket Cap
Peer Average1.6x
WRBY Warby Parker
3.7x12.0%US$2.6b
SUL Super Retail Group
0.9x3.9%AU$3.4b
SMWH WH Smith
0.8x5.5%UK£1.6b
PETS Pets at Home Group
0.9x4.5%UK£1.3b
DOU Douglas
0.5x6.2%€2.0b

Price-To-Sales vs Peers: DOU is good value based on its Price-To-Sales Ratio (0.5x) compared to the peer average (1.6x).


Price to Sales Ratio vs Industry

How does DOU's PS Ratio compare vs other companies in the European Specialty Retail Industry?

26 CompaniesPrice / SalesEstimated GrowthMarket Cap
DOU 0.5xIndustry Avg. 0.4xNo. of Companies26PS00.40.81.21.62+
26 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Sales vs Industry: DOU is expensive based on its Price-To-Sales Ratio (0.5x) compared to the European Specialty Retail industry average (0.4x).


Price to Sales Ratio vs Fair Ratio

What is DOU's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

DOU PS Ratio vs Fair Ratio.
Fair Ratio
Current PS Ratio0.5x
Fair PS Ration/a

Price-To-Sales vs Fair Ratio: Insufficient data to calculate DOU's Price-To-Sales Fair Ratio for valuation analysis.


Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst DOU forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
Current€19.00
€30.50
+60.5%
9.0%€35.00€27.00n/a6
Nov ’25€19.00
€30.50
+60.5%
9.0%€35.00€27.00n/a6
Oct ’25€20.20
€30.50
+51.0%
9.0%€35.00€27.00n/a6
Sep ’25€21.20
€30.50
+43.9%
9.0%€35.00€27.00n/a6
Aug ’25€18.54
€30.50
+64.5%
9.0%€35.00€27.00n/a6
Jul ’25€17.38
€31.00
+78.4%
11.8%€38.00€27.00n/a6
Jun ’25€20.14
€30.92
+53.5%
12.1%€38.00€26.50n/a6
May ’25€21.18
€29.30
+38.3%
6.8%€32.00€26.50n/a5

Analyst Forecast: Target price is more than 20% higher than the current share price and analysts are within a statistically confident range of agreement.


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