The Procter & Gamble Company

WBAG:PG Stock Report

Market Cap: €359.2b

Procter & Gamble Valuation

Is PG undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

2/6

Valuation Score 2/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of PG when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: PG (€151.36) is trading below our estimate of fair value (€200.68)

Significantly Below Fair Value: PG is trading below fair value by more than 20%.


Key Valuation Metric

Which metric is best to use when looking at relative valuation for PG?

Other financial metrics that can be useful for relative valuation.

PG key valuation metrics and ratios. From Price to Earnings, Price to Sales and Price to Book to Price to Earnings Growth Ratio, Enterprise Value and EBITDA.
Key Statistics
Enterprise Value/Revenue4.9x
Enterprise Value/EBITDA17x
PEG Ratio3.7x

Price to Earnings Ratio vs Peers

How does PG's PE Ratio compare to its peers?

The above table shows the PE ratio for PG vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average24.6x
CL Colgate-Palmolive
29.2x7.7%US$76.2b
KMB Kimberly-Clark
24.8x9.4%US$46.0b
RKT Reckitt Benckiser Group
19.3x11.0%UK£31.5b
HEN3 Henkel KGaA
25.2x9.9%€31.1b
PG Procter & Gamble
26.1x7.2%€386.7b

Price-To-Earnings vs Peers: PG is expensive based on its Price-To-Earnings Ratio (26.1x) compared to the peer average (24.6x).


Price to Earnings Ratio vs Industry

How does PG's PE Ratio compare vs other companies in the Global Household Products Industry?

0 CompaniesPrice / EarningsEstimated GrowthMarket Cap
Industry Avg.n/a11.1%
n/an/an/a
No. of CompaniesPE048121620

Fetching data

0 CompaniesPrice / EarningsEstimated GrowthMarket Cap
Industry Avg.n/a11.1%
n/an/an/a
No more companies

Price-To-Earnings vs Industry: PG is expensive based on its Price-To-Earnings Ratio (26.1x) compared to the Global Household Products industry average (18.1x).


Price to Earnings Ratio vs Fair Ratio

What is PG's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

PG PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio26.1x
Fair PE Ration/a

Price-To-Earnings vs Fair Ratio: Insufficient data to calculate PG's Price-To-Earnings Fair Ratio for valuation analysis.


Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst PG forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
Current€151.36
€158.55
+4.8%
5.4%€170.59€133.30n/a22
Apr ’25€150.30
€156.14
+3.9%
5.2%€166.19€130.19n/a25
Mar ’25€146.20
€155.01
+6.0%
5.6%€165.89€127.18n/a24
Feb ’25€146.38
€154.25
+5.4%
5.7%€164.17€127.28n/a24
Jan ’25€131.82
€150.54
+14.2%
6.7%€162.13€126.41n/a24
Dec ’24€140.44
€149.75
+6.6%
6.8%€161.32€125.77n/a24
Nov ’24€142.14
€153.41
+7.9%
6.8%€165.99€127.54n/a23
Oct ’24€138.18
€158.19
+14.5%
6.3%€169.37€128.68n/a23
Sep ’24€142.64
€152.68
+7.0%
6.4%€163.91€124.54n/a22
Aug ’24€142.28
€151.41
+6.4%
7.3%€162.78€117.31n/a21
Jul ’24€138.50
€151.24
+9.2%
7.2%€162.86€118.69n/a22
Jun ’24€133.82
€152.90
+14.3%
7.2%€166.61€119.40n/a23
May ’24€141.80
€149.27
+5.3%
7.8%€164.09€114.86€151.7224
Apr ’24€135.96
€143.94
+5.9%
7.3%€158.58€117.53€150.3026
Mar ’24€128.32
€144.76
+12.8%
7.4%€159.44€118.18€146.2026
Feb ’24€130.28
€141.97
+9.0%
7.3%€156.72€116.16€146.3826
Jan ’24€142.68
€140.51
-1.5%
9.0%€160.11€114.90€131.8226
Dec ’23€141.94
€143.17
+0.9%
8.6%€164.99€118.40€140.4425
Nov ’23€136.26
€145.15
+6.5%
7.7%€168.62€121.01€142.1424
Oct ’23€131.08
€155.86
+18.9%
8.1%€180.50€125.35€138.1822
Sep ’23€140.22
€156.51
+11.6%
8.1%€180.63€125.44€142.6422
Aug ’23€138.44
€152.41
+10.1%
8.0%€175.50€120.90€142.2822
Jul ’23€138.74
€156.83
+13.0%
8.3%€176.58€118.36€138.5023
Jun ’23€136.60
€155.89
+14.1%
8.4%€173.64€116.39€133.8222
May ’23€153.78
€156.84
+2.0%
8.1%€172.66€115.73€141.8023

Analyst Forecast: Target price is less than 20% higher than the current share price.


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