The Hershey Company

WBAG:HSY Stock Report

Market Cap: €33.9b

Hershey Valuation

Is HSY undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

3/6

Valuation Score 3/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of HSY when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: HSY (€164.54) is trading below our estimate of fair value (€287.47)

Significantly Below Fair Value: HSY is trading below fair value by more than 20%.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for HSY?

Key metric: As HSY is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for HSY. This is calculated by dividing HSY's market cap by their current earnings.
What is HSY's PE Ratio?
PE Ratio20x
EarningsUS$1.77b
Market CapUS$35.52b

Price to Earnings Ratio vs Peers

How does HSY's PE Ratio compare to its peers?

The above table shows the PE ratio for HSY vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average27.5x
AGR AGRANA Beteiligungs-Aktiengesellschaft
26.3xn/a€684.3m
MAN Josef Manner & Comp
28.2xn/a€194.7m
GIS General Mills
15.2x3.6%US$36.4b
603288 Foshan Haitian Flavouring and Food
40.4x10.2%CN¥246.1b
HSY Hershey
20x2.7%€35.5b

Price-To-Earnings vs Peers: HSY is good value based on its Price-To-Earnings Ratio (20x) compared to the peer average (27.5x).

Price to Earnings Ratio vs Industry

How does HSY's PE Ratio compare vs other companies in the European Food Industry?

3 CompaniesPrice / EarningsEstimated GrowthMarket Cap
HSY 20.0xIndustry Avg. 13.4xNo. of Companies19PE0816243240+
3 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Earnings vs Industry: HSY is expensive based on its Price-To-Earnings Ratio (20x) compared to the European Food industry average (13.5x).

Price to Earnings Ratio vs Fair Ratio

What is HSY's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

HSY PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio20x
Fair PE Ration/a

Price-To-Earnings vs Fair Ratio: Insufficient data to calculate HSY's Price-To-Earnings Fair Ratio for valuation analysis.

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst HSY forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
Current€164.54
€175.21
+6.5%
9.6%€211.79€145.96n/a25
Nov ’25€164.64
€179.58
+9.1%
8.6%€213.30€148.02n/a25
Oct ’25€174.16
€181.31
+4.1%
8.0%€208.36€146.39n/a24
Sep ’25€173.24
€183.29
+5.8%
7.2%€209.47€161.62n/a24
Aug ’25€182.52
€187.15
+2.5%
6.7%€214.99€165.88n/a22
Jul ’25€170.44
€193.74
+13.7%
7.3%€223.78€167.60n/a23
Jun ’25€180.58
€190.46
+5.5%
7.9%€220.17€156.60n/a24
May ’25€183.36
€192.21
+4.8%
7.9%€221.98€158.56n/a24
Apr ’25€181.55
€193.74
+6.7%
6.5%€219.75€168.96n/a24
Mar ’25€172.55
€194.13
+12.5%
6.9%€219.63€168.87n/a24
Feb ’25€180.65
€192.50
+6.6%
8.3%€228.16€165.60n/a25
Jan ’25€166.45
€192.72
+15.8%
8.3%€225.41€163.60n/a24
Dec ’24€173.75
€196.47
+13.1%
9.2%€227.58€163.85n/a23
Nov ’24€179.00
€206.89
+15.6%
9.8%€238.30€169.54€164.6423
Oct ’24€189.55
€238.62
+25.9%
8.3%€283.77€185.40€174.1622
Sep ’24€198.50
€240.82
+21.3%
8.3%€277.71€181.44€173.2420
Aug ’24€210.10
€238.08
+13.3%
8.8%€272.82€174.60€182.5220
Jul ’24€227.50
€248.93
+9.4%
8.6%€282.78€175.14€170.4420
Jun ’24€241.40
€252.44
+4.6%
8.8%€288.30€178.56€180.5820
May ’24€243.90
€245.60
+0.7%
9.5%€282.57€164.07€183.3620
Apr ’24€233.95
€232.24
-0.7%
8.4%€258.30€166.05€181.5520
Mar ’24€220.25
€232.18
+5.4%
9.6%€262.95€158.71€172.5521
Feb ’24€205.95
€219.91
+6.8%
9.2%€248.48€155.53€180.6521
Jan ’24€218.40
€226.65
+3.8%
9.0%€254.37€159.21€166.4521
Dec ’23€221.20
€229.27
+3.6%
8.4%€260.77€163.22€173.7521
Nov ’23€241.90
€237.63
-1.8%
9.0%€261.02€168.89€179.0020

Analyst Forecast: Target price is less than 20% higher than the current share price.

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